General Manager, Multi-Channel Retail & Appliances Growth

Hunters International Sdn Bhd

Kuala Lumpur

On-site

MYR 167,000 - 223,000

Full time

4 days ago

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Job summary

Hunters International Sdn Bhd in Kuala Lumpur is seeking a General Manager – Retail Sales Operations to drive revenue growth across dealer networks, direct retail, and home-appliance categories including built-in cabinets, wardrobes, kitchen systems, and electrical appliances.

The role leads multi-channel sales strategies, oversees dealer recruitment and performance, and manages internal teams to meet targets while improving profitability and governance. Travel as required.

Qualifications

Bachelor's degree in Business, Marketing, Sales, Management or related field.
10+ years in dealership acquisition, dealership and sales management, or business development.
At least 5 years managing channel sales teams or managers.
Fluent in English and Mandarin.
Proven track record in dealer or distributor management, retail channel sales, or multi-channel distribution.
Willingness to travel as required.

Responsibilities

Formulate and execute retail sales strategies across dealer, direct retail, and appliance channels.
Identify market opportunities, set channel-specific sales targets, and develop cross-selling strategies for kitchen systems, wardrobes, built-in cabinets, and electrical appliances.
Support long-term retail business growth initiatives in collaboration with management.
Oversee the local and international dealer lifecycle, including recruitment, onboarding, qualification, and performance management.
Improve dealer productivity, conversion rates, and product mix.
Develop recovery, restructuring, or exit plans for underperforming dealer accounts.
Lead internal sales teams, channel heads, and sales managers to achieve business targets.
Set clear KPIs and conduct regular performance reviews.
Address capability gaps through coaching and recruitment.
Improve lead management, sales conversion, and closing effectiveness.
Drive sales volume, attachment rates, and margins for kitchen and electrical appliances.
Increase appliance attachment rates to kitchen and wardrobe sales.
Develop sales packages, promotional campaigns, product bundles, and dealer incentive schemes in partnership with Product, Procurement, Marketing, and Operations teams.
Monitor category performance, margins, inventory movement, and sales effectiveness.
Track sales pipelines, revenue trends, category performance, and channel margins.
Analyse sales trends, channel performance, category results, and customer behaviour to recommend actions that improve profitability and sales.
Review pricing models, commission structures, and promotional offers to maximise profitability while adhering to corporate governance policies.