KOL Campaigns Manager: Data-Driven Growth & Partnerships

Monee; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Monee, a leading digital payments player in Southeast Asia, is seeking a KOL/Influencer Campaign Manager in Kuala Lumpur. You will source and manage influencers, brief creators, and drive content strategies for ShopeePay and Monee campaigns.

Strong analytical skills and English fluency are essential, with Bahasa Melayu or Mandarin as a plus. You will collaborate with product, creative, and regional teams to ensure timely campaign execution, optimize performance, and build dashboards to track

Qualifications

• Experience in managing influencer campaigns and KOL relationships.
• Strong analytical skills with data-driven decision making.
• Proficient in Excel and able to build simple dashboards.
• Ability to plan, execute, and optimize multi-channel campaigns.

Responsibilities

• End-to-end management of influencer campaigns from sourcing to reporting.
• Access to influencer networks to identify suitable profiles and audiences.
• Develop and maintain relationships with KOLs to deliver engaging content ideas.
• Brief content to influencers to promote campaigns and launches.
• Analyze content performance and campaign effectiveness.

Skills

KOL management

Analytical skills

Excel proficiency

Campaign optimization

Tools

Excel

Job description

Monee, a leading digital payments player in Southeast Asia, is seeking a KOL/Influencer Campaign Manager in Kuala Lumpur. You will source and manage influencers, brief creators, and drive content strategies for ShopeePay and Monee campaigns.

Strong analytical skills and English fluency are essential, with Bahasa Melayu or Mandarin as a plus. You will collaborate with product, creative, and regional teams to ensure timely campaign execution, optimize performance, and build dashboards to track