Product Manager - Lead Generation & AI Automation

EPOS; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Benefits offered by this job

Flexi Benefit Allowances

Birthday gift

Medical Insurance

Job summary

EPOS seeks a product-focused professional to own lead generation and data enrichment, turning fragmented business data into accurate, enriched lead profiles for Southeast Asia. You will shape roadmaps, set requirements, and collaborate with Engineering to deliver data pipelines that support personalised AI experiences.

You’ll partner with Sales and GTM AI, leveraging Python to prototype ideas, while ensuring data quality, traceability, and alignment with legal/compliance standards.

Qualifications

• 3+ years of experience in product management, growth, data, or Revenue Operations.
• Experience in B2B SaaS or serving SMEs is preferred.
• Fluency in English and Mandarin is required.

Responsibilities

• Own the roadmap for lead generation and data enrichment across Southeast Asian markets.
• Define data signals and requirements to support AI engagement and sales
• Collaborate with Engineering to build data pipelines and improve data quality.
• Ensure compliance with data protection and platform terms.
• Partner with Sales, GTM AI, and Marketing to inform AI experiences with lead profiles and insights.
• Drive measurable outcomes like qualified pipeline and conversion improvements.
• Lead initiatives end-to-end from discovery to delivery and adoption.

Skills

Lead generation

Data enrichment

Data judgment

Commercial problem-solving

Python

HubSpot

CRM

Product ownership

Education

Bachelor’s degree in a relevant field

Tools

HubSpot

CRM systems

SQL

Job description

Abouttherole

OwntheleadgenerationanddataenrichmentcapabilitiesthathelpourSalesandGTMAIteamsidentifytherightF&BbusinessesanddeliverpersonalisedAIengagementandsupportacrossSoutheastAsia.

Yourprimaryfocusisturningfragmentedbusinessdataintoaccurate,enriched,andactionableleadprofiles.Youwillgobeyondcontactinformationtodevelopanunderstandingofeachlead’sbusiness,needs,andcontext—givingourAItheknowledgetoholdrelevantconversations,answerquestions,recommendsuitablesolutions,andsupportleadsthroughouttheirbuyingjourney.

Thisrolecombinesproductownership,datajudgment,andcommercialproblem-solving.Youwilldefinetheroadmap,prioritiseopportunities,setrequirements,andpartnerwithEngineeringtodeliversolutions.YoushouldbecomfortableexploringdataandprototypingideasinPython;Engineeringownsproductionimplementationandinfrastructure.

Successmeansreliableleaddata,deeperunderstandingofprospectneeds,moreusefulAIinteractions,andmeasurableimprovementsinqualifiedpipelineandconversion.

Whatyou’llown

Leadgenerationanddataenrichment

Owntheroadmapforsourcing,collecting,cleaning,enriching,andprioritisingF&BleaddataacrossSoutheastAsianmarkets.

IdentifythebusinessinformationandsignalsthathelpSalesandAIunderstandeachlead’sneeds,assessfit,andproviderelevantengagementandsupport.

Definehowbusinessrecordsarematched,deduplicated,andreconciledacrossexternalsources,HubSpot,andourinternalsalesCRM.

Setdataqualitystandardscoveringaccuracy,completeness,coverage,freshness,andsourcetraceability.

PartnerwithEngineeringtobuildandimprovedatapipelines,withclearrequirements,acceptancecriteria,andmonitoring.

WorkwithLegalandCompliancetoensuredatasourcingandusemeetapplicabledataprotectionrequirementsandplatformterms.

DataandknowledgeforpersonalisedAIexperiences

PartnerwithSalesandGTMAIteamstodefinehowleadprofiles,businessinsights,andconversationhistoryinformAIengagementandsupport.

TranslateleadneedsintorequirementsforAIexperiences,includingrelevantquestions,usefulanswers,suitablerecommendations,andtimelyfollow-ups.

Definehowinformationlearnedthroughconversationsupdatesleadprofilesandimprovessubsequentinteractions.

EstablishrequirementsforhowAIusesleadcontextalongsideapprovedproductandbusinessknowledge,includingwhentoaskforclarificationorhandovertoSales.

SupportlocalisationacrossSoutheastAsianmarkets,includinglanguage,tone,channelpreferences,andbusinesscontext.

IdentifyandprioritiseAIautomationopportunitiesthatimprovetheleadexperienceandhelpcommercialteamsworkmoreeffectively.

Productdeliveryandmeasurableoutcomes

Leadinitiativesfromproblemdefinitionanddiscoverythroughdelivery,adoption,andcontinuousimprovement.

AlignSales,GTMAI,Engineering,Marketing,andProductonpriorities,responsibilities,andtrade-offs.

Defineandtrackmeasuresofsuccessacrossdataquality,AIinteractionquality,leadqualification,qualifiedpipeline,andconversion.

Runexperimentsandreviewconversationoutcomestoidentifygapsindata,knowledge,andexperience.

Useevidencetodecidewhattoimprove,scale,orstop.

3+yearsofexperienceinproductmanagement,growth,data,orRevenueOperations,ideallyinB2BSaaSorabusinessservingSMEs.

Atrackrecordofowninginitiativesendtoendthatdeliveredmeasurablecommercialresults,suchasstrongerqualifiedpipeline,higherconversion,revenuegrowth,orimprovedoperatingefficiency.

Experiencewithmessybusinessdata,includingdatasourcing,enrichment,entityresolution,recordmatching,anddeduplication.

Strongproductjudgment:youcantranslatebusinessneedsintoaclearroadmap,practicalrequirements,andmeasurableoutcomes.

WorkingknowledgeofPython:youcanexploredata,prototypeanapproach,andreadanddiscussdatapipelinecodewithengineers.

ExperiencewithCRMandmarketingautomationplatformssuchasHubSpot,includingleadlifecyclemanagement,funnelmeasurement,andattribution.

Experiencedesigningexperiments,interpretingresults,andturningfindingsintoaction.

Theabilitytoworkindependentlyandalignstakeholdersacrosstechnicalandcommercialteams.

AnunderstandingofSoutheastAsianSMEmarkets.

FluencyinEnglishandMandarin.

Nicetohave

ExperiencewithAIchatbots,conversationalAI,orLLM-basedautomationinacommercialsetting.

ExperienceconnectingbusinessdataandknowledgesourcestoAIworkflows.

Familiaritywithchatbotevaluation,conversationqualitymeasurement,orhumanhandoffdesign.

ExperiencewithWhatsAppBusinessAPIorotherconversationalengagementchannels.

ExperienceinF&B,retail,POS,orSME-focusedSaaS.

SQLskills;familiaritywithTypeScriptorGo.

BahasaMelayuand/orBahasaIndonesia.

Perks of Joining Us

• Flexi Benefit Allowances
• Birthday gift
• Medical Insurance