RoleSummary
ThisisanindividualcontributorrolebasedinMalaysia,supportingoperationsregionallyacrossSoutheastAsia.Youownleadgeneration,dataenrichment,andleadprioritisationfortheF&Bmarket,leadingprojectsendtoendfromaproductor…
KeyResponsibilities
LeadGenerationandDataPipeline
- Owntheleaddatapipeline,includingtheoverallstrategy:sourcing,collection,cleaning,enrichment,matching,anddeduplicationacrosssourcesandagainstexistingCRMrecords
- Drivecross-functionalcollaborationwithEngineering,Marketing,Sales,andProducttodeliver,run,andimprovethepipeline
- Setdataqualitystandardsandmonitoring,includingmatchrules,refreshcadence,andcoverageandaccuracymetrics
- Deliverclean,prioritisedleadsintoHubSpotandtheinternalsalesCRM,withclearleadanddealattribution
- WorkwithLegalandCompliancetokeepdatasourcingwithinapplicabledataprotectionlawsineachmarket(suchasPDPA)andplatformterms
AIEnablementforMarketingandSales
- UseenrichedleaddatatosetupanddriveAI-ledengagementcampaigns,includingchatbotsandotherAI-drivenoutreach:audiencesegments,messagesequences,triggers,timing,andhandofftoSales
- IdentifyandprioritiseopportunitieswhereAIcanhelpMarketingandSalesteamsworkfasterorconvertbetter,andworkwithengineerstobringthemintotheteams’dailyworkflows
- SupportlocalisationacrossSoutheastAsianmarkets,includinglanguage,tone,andchannel
- SupportA/Btestsandanalyseresults(replyrate,qualificationrate,conversiontomeetinganddeal)toimprovecampaignperformance
- 5+yearsinproduct,growth,data,orRevOpsrolesinB2BSaaSorarelatedfield
- Trackrecordofleadinganend-to-endprojectthatdeliveredcommercialresults(forexamplepipeline,revenue,conversion,orcostsavings),fromaproductor…
- WorkingknowledgeofPython:abletoprototype,read,andreviewdatapipelinecodeanddirectengineersonit,withoutneedingtobuildandoperateeverythingyourself
- Experiencewithdataenrichment,entityresolution,andrecordmatching(fuzzymatching,mergerules,survivorshiplogic)onmessybusinessdata
- ExperiencerunningA/Btestsandanalysingresultswithadata-drivenapproach
- ExperiencewithCRMandmarketingautomation(HubSpotorsimilar)andwithfunnelandattributionanalytics
- AbletoworkindependentlyandwithseniorstakeholdersacrossProduct,Marketing,Sales,andEngineering
- UnderstandingofSoutheastAsianSMEmarkets
- FluentinEnglishandMandarin
NicetoHave
- BahasaMelayuand/orBahasaIndonesia
- TypeScript,Go(Golang),andSQL
- ExperiencewithAIchatbotsorconversationalAI,suchasWhatsAppsalesorsupportbots,chatbotevaluation,orconversationqualitymeasurement
- ExperiencewithLLMtoolingoragenticautomationinacommercialsetting
- PriorexperienceinF&B,retail,POS,orSME-focusedSaaS
- FamiliaritywithWhatsAppBusinessAPI,mobileattribution,orGA4
Perks of Joining Us
- Flexi Benefit Allowances
- Birthday gift
- Medical Insurance