Growth Product Manager – AI-Driven Lead Gen & Marketing

EPOS; Kuala Lumpur; In loco; MYR 180.000 - 240.000; Tempo pieno

Vantaggi offerti da questo lavoro

Flexi benefit allowances

Birthday gift

Medical Insurance

Descrizione del lavoro

EPOS is hiring an individual contributor in Malaysia to own lead generation, data enrichment and prioritisation for the F&B market across Southeast Asia. You will lead end-to-end pipelines from sourcing to CRM integration, collaborating with Engineering, Marketing, Sales and Product.

The role emphasizes AI-enabled campaigns, data quality, and localised localization for SEA markets. Strong Python capability and experience with HubSpot/CRM automation are preferred.

Competenze

• 5+ years in product, growth, data, or RevOps roles in B2B SaaS or related field.
• Track record of leading end-to-end projects delivering commercial results.
• Working knowledge of Python to prototype data pipelines and guide engineers.
• Experience with data enrichment, entity resolution and record matching.

Mansioni

• Own lead data pipeline strategy: sourcing, collection, cleaning, enrichment, matching and deduplication.
• Deliver clean, prioritized leads into the CRM with attribution to deals.
• Drive cross-functional collaboration with Eng, Marketing, Sales and Product.
• Ensure data sourcing complies with regional data protection laws.

Conoscenze

Lead generation

Data enrichment

AI enablement

Python prototyping

A/B testing

CRM & funnel analytics

Stakeholder collaboration

English & Mandarin

Strumenti

HubSpot

CRM systems

Marketing automation

Descrizione del lavoro

RoleSummary

ThisisanindividualcontributorrolebasedinMalaysia,supportingoperationsregionallyacrossSoutheastAsia.Youownleadgeneration,dataenrichment,andleadprioritisationfortheF&Bmarket,leadingprojectsendtoendfromaproductordataanglewithclearcommercialresults.YoursecondaryfocusisusingthatdatatosetupanddriveAI ledengagementcampaignsandtoenableMarketingandSaleswithAI.Thisisaproductanddataownershiprole,notahandsonengineeringrole:yousetthestrategyandpartnerwithengineeringonthebuildratherthanbuildingandoperatingeverythingyourself.Becausetheworktouchesengineering,marketing,andsalesatonce,cross-functionalcollaborationmattersasmuchasproductanddatajudgment.

KeyResponsibilities

LeadGenerationandDataPipeline

Owntheleaddatapipeline,includingtheoverallstrategy:sourcing,collection,cleaning,enrichment,matching,anddeduplicationacrosssourcesandagainstexistingCRMrecords

DrivecrossfunctionalcollaborationwithEngineering,Marketing,Sales,andProducttodeliver,run,andimprovethepipeline

Setdataqualitystandardsandmonitoring,includingmatchrules,refreshcadence,andcoverageandaccuracymetrics

Deliverclean,prioritisedleadsintoHubSpotandtheinternalsalesCRM,withclearleadanddealattribution

WorkwithLegalandCompliancetokeepdatasourcingwithinapplicabledataprotectionlawsineachmarket(suchasPDPA)andplatformterms

AIEnablementforMarketingandSales

UseenrichedleaddatatosetupanddriveAI-ledengagementcampaigns,includingchatbotsandotherAI-drivenoutreach:audiencesegments,messagesequences,triggers,timing,andhandofftoSales

IdentifyandprioritiseopportunitieswhereAIcanhelpMarketingandSalesteamsworkfasterorconvertbetter,andworkwithengineerstobringthemintotheteams’dailyworkflows

SupportlocalisationacrossSoutheastAsianmarkets,includinglanguage,tone,andchannel

SupportA/Btestsandanalyseresults(replyrate,qualificationrate,conversiontomeetinganddeal)toimprovecampaignperformance

• 5+yearsinproduct,growth,data,orRevOpsrolesinB2BSaaSorarelatedfield
• Trackrecordofleadinganend-to-endprojectthatdeliveredcommercialresults(forexamplepipeline,revenue,conversion,orcostsavings),fromaproductordataangle
• WorkingknowledgeofPython:abletoprototype,read,andreviewdatapipelinecodeanddirectengineersonit,withoutneedingtobuildandoperateeverythingyourself
• Experiencewithdataenrichment,entityresolution,andrecordmatching(fuzzymatching,mergerules,survivorshiplogic)onmessybusinessdata
• ExperiencerunningA/Btestsandanalysingresultswithadata-drivenapproach
• ExperiencewithCRMandmarketingautomation(HubSpotorsimilar)andwithfunnelandattributionanalytics
• AbletoworkindependentlyandwithseniorstakeholdersacrossProduct,Marketing,Sales,andEngineering
• UnderstandingofSoutheastAsianSMEmarkets
• FluentinEnglishandMandarin

NicetoHave

• BahasaMelayuand/orBahasaIndonesia
• TypeScript,Go(Golang),andSQL
• ExperiencewithAIchatbotsorconversationalAI,suchasWhatsAppsalesorsupportbots,chatbotevaluation,orconversationqualitymeasurement
• ExperiencewithLLMtoolingoragenticautomationinacommercialsetting
• PriorexperienceinF&B,retail,POS,orSME-focusedSaaS
• FamiliaritywithWhatsAppBusinessAPI,mobileattribution,orGA4

💼 Perks of Joining Us

• 📈 Flexi Benefit Allowances
• 🎁 Birthday gift
• 🏥 Medical Insurance