Product Manager

Anker Innovations; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Anker Innovations in Malaysia is seeking a GTM Manager to own the end-to-end go-to-market strategy for the Malaysia product portfolio, spanning charging, audio, and smart home categories. You will determine products, pricing, channels, and timelines, owning the full P&L and coordinating cross-functional teams for successful launches.

You will work with Shenzhen product and R&D teams to translate local consumer insights into the product roadmap, partner with KAM, brand marketing, and retail teams

Qualifications

• 5+ years of GTM, product marketing, or category management experience — consumer electronics, FMCG, or e-commerce preferred.
• Proven track record of launching new products in the Malaysian market.
• Strong data analysis and P&L management capability.
• Experience collaborating with China-based product teams.
• Chinese + English bilingual required; Bahasa Malaysia is a strong plus.
• Deep understanding of Malaysia's retail and e-commerce landscape.

Responsibilities

• Own the full Go-to-Market strategy for Anker's Malaysia product portfolio
• Develop end-to-end product launch plans: market analysis, channel strategy, pricing, and cross-channel execution (specialty stores, KA, distributors, Shopee/Lazada/TikTok Shop)
• Analyze market and sales data to track category performance and optimize product-market fit
• Partner with Shenzhen product and R&D teams to translate local consumer insights into product roadmap
• Collaborate with KAM, brand marketing, and retail teams on channel readiness and promotional planning
• Track the competitive landscape and build differentiation strategies
• Own category P&L — pricing, promotion, channel mix, and margin management
• Drive the Malaysian product launch calendar in alignment with global product milestones

Skills

GTM strategy

Product marketing

Category management

Data analysis

P&L management

Bilingual: Chinese-English

Job description

Malaysia is one of Anker's most mature Southeast Asian markets, with strong brand recognition, a well-developed specialty store network, and a thriving e-commerce ecosystem across Shopee, Lazada, and TikTok Shop. As we accelerate our multi-category expansion, the GTM Manager will play a pivotal role in connecting Shenzhen's product engine with Malaysia's market execution.

About This Role

We're hiring a GTM Manager to own the end-to-end go-to-market strategy for Anker's Malaysia product portfolio — covering charging, audio, and smart home categories. You'll decide what products launch, at what price, through which channels, and on what timeline. This is a category ownership role with full P&L responsibility.

What You'll Do

• Own the full Go-to-Market strategy for Anker's Malaysia product portfolio
• Develop end-to-end product launch plans: market analysis, channel strategy, pricing, and cross-channel execution (specialty stores, KA, distributors, Shopee/Lazada/TikTok Shop
• Analyze market and sales data to track category performance and optimize product-market fit
• Partner with Shenzhen product and R&D teams to translate local consumer insights into product roadmap
• Collaborate with KAM, brand marketing, and retail teams on channel readiness and promotional planning
• Track the competitive landscape and build differentiation strategies
• Own category P&L — pricing, promotion, channel mix, and margin management
• Drive the Malaysian product launch calendar in alignment with global product milestones

What We're Looking For

• 5+ years of GTM, product marketing, or category management experience — consumer electronics, FMCG, or e-commerce preferred
• Proven track record of launching new products in the Malaysian market
• Strong data analysis and P&L management capability
• Experience collaborating with China-based product teams
• Chinese + English bilingual required; Bahasa Malaysia is a strong plus
• Deep understanding of Malaysia's retail and e-commerce landscape

Why Join Anker in Malaysia?

• Category ownership: You own the P&L — not just executing someone else's
• planMarket maturity: Malaysia is a brand-priority market with an established retail ecosy
• stemGlobal product, local impact: Bridge Shenzhen's innovation with Malaysia's sophisticated consumer market