Prepaid CVM Specialist

CelcomDigi Bhd; Petaling Jaya; On-site; MYR 120,000 - 180,000; Full time

Job summary

CelcomDigi Bhd is seeking to appoint a Prepaid CVM professional to design and execute campaigns aimed at maximizing customer lifetime value and increment revenue in the Prepaid segment. You will analyze customer behavior, identify opportunities, and collaborate with CVM Ops and other teams to implement and optimize campaigns for impact.

The role focuses on driving engagement, retention, and revenue through targeted up-sell and cross-sell initiatives across telco channels, leveraging SMS, EDM,

Qualifications

• Demonstrated experience in a commercially oriented role or analytics.
• Strong analytical and problem-solving abilities with evidence of using data.
• Strategic thinker with ability to anticipate issues and shape solutions.
• Comfortable working toward commercial targets and KPIs in a team setting.

Responsibilities

• Contribute to delivering Prepaid Revenue KPI by encouraging customers to increase spend.
• Ideate campaigns and solutions to meet market demands and customer expectations.
• Drive execution of BTL campaigns timely and accurately and generate insights to improve effectiveness.
• Manage base management activities to increase Prepaid ARPU and lifetime value.
• Co-create and improvise BTL campaign frameworks to meet business objectives.
• Analyse customer behavior to identify opportunities to serve customer and market needs.
• Prepare concept proposals and business cases and present concepts at the approval forum.
• Justify concepts with strategic approach, sizing, customer benefits and financial returns.

Skills

Analytical thinking

Problem solving

Strategic thinking

Data analysis

Campaign management

Cross-functional collaboration

Communication

Education

Bachelor's degree or professional qualification

Job description

The Prepaid CVM unit focuses on maximizing customer lifetime value within the Prepaid segment. This role is responsible for designing and executing campaigns that drive customer engagement, retention, and incremental revenue through targeted up-sell and cross-sell strategies. You will analyze customer behavior, identify opportunities, and collaborate with CVM Ops and other teams to ensure campaigns are effectively implemented and optimized for impact.

Responsibilities

• Contribute towards delivering the company’s Prepaid Revenue KPI by encouraging customers to increase spend
• Ideation of campaigns/ solutions to meet market demands and customer expectations
• Drive execution of BTL campaigns in a timely and accurate manner and generate insights on how to continuously improve effectiveness
• Manage base management activities to increase total Prepaid ARPU and lifetime value
• Co-create and improvise the BTL campaign frameworks to meet business objectives
• Analyse data on customer patterns with a view to identify opportunities to serve customer and market needs.
• Preparation of concept proposals and business cases (Back of the Envelope) and presenting the concepts at the relevant approval forum
• Justify and communicate concepts with strategic approach, opportunity sizing, customer benefits and financial returns.

Requirements

• Demonstrable experience in a commercially oriented role or other business/ analytics related roles.
• Good analytical and problem-solving orientation with clear examples of using data actively
• Comfortable working in a team with commercial targets and KPIs. Able to work independently to achieve targets and KPIS.
• Strategic thinking, with the ability to think ahead, anticipate problems, issues and solutions.
• Have some experience with B2C campaign mechanics and Telco channels e.g. SMS, EDM, App, UMB etc.
• Solid verbal and written communications skills, with the ability to present campaign concepts, mechanics and programs as well as encourage and influence cross-functional teams and champion new concepts and initiatives.
• Bachelor Degree and/or Professional Qualifications in the related field.
• 5-8 years of experience in CVM or product management.

At CelcomDigi, we aspire to be Malaysia’s leading telco-tech company - the nation’s digital growth engine - powering transformation through 5G, AI, and innovation that impacts over 20 million customers. Here, your role goes beyond work. It’s about enabling businesses to thrive, connecting communities, and advancing society, as we build a brand rooted in trust, reliability and customer excellence. Aligned with our employer value proposition, Grow with Purpose. Build with Trust, you’ll have the opportunity to innovate responsibly and create digital solutions that truly make a difference. If you're driven, future focused, and ready to be part of something bigger, we want you on our team.

Let’s advance and inspire Malaysia together! #WeAreCelcomDigi

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CelcomDigi is an equal opportunity employer, and committed to promote employment practices that are transparent, objective and fair.