Senior Postpaid Product Strategy & Growth

CelcomDigi; Petaling Jaya; On-site; MYR 120,000 - 180,000; Full time

Job summary

CelcomDigi seeks a seasoned Product Marketing professional to drive ideation of postpaid products, services and bundles, and to shape end-to-end go-to-market strategies. You will analyze market data, monitor competitors, prepare business cases, and collaborate with Product Development and Consumer Go-to-Market teams to bring propositions to market and track performance against revenue targets.

The role requires 6–10 years of relevant experience, a marketing or business degree, and hands-on

Qualifications

• Bachelor’s degree in Marketing, Business Studies, or related field.
• 6–10 years of relevant experience in product marketing.
• Demonstrable experience in a customer-facing or commercially oriented function.
• Strong interpersonal skills with drive and persistence to deliver.
• Experience with billing systems.
• Project management or marketing communications experience is advantageous.

Responsibilities

• Ideation of products, services, offers, and solutions to meet market demands and customer expectations.
• Take initial direction, shape concepts ahead of time to meet the GTM calendar timeline, and step into an end-to-end role when needed.
• Analyze customer patterns to identify opportunities to serve customer and market needs.
• Assess market environment and competitor movements, identifying risks and opportunities for the business, including on-ground visits.
• Prepare concept proposals and business cases (Back of the Envelope) and present them at approval forums.
• Justify and communicate concepts with a strategic approach, opportunity sizing, customer benefits, and financial returns.
• Collaborate with Product Development and Consumer Go-to-Market teams to bring propositions to market.
• Track and analyze performance against user, revenue, and profitability ambitions/targets.

Skills

Customer-facing experience

Commercially oriented

Interpersonal skills

Project management

Marketing communications

Education

Bachelor's Degree in Marketing or Business Studies

Tools

Billing systems

Job description

Job Description

This role involves ideation of products, services, offers, and solutions to meet market demands and customer expectations as managed by the Postpaid Products team. Take the initiative and step into an end-to-end role when needed, focusing on analyzing data in order to identify market opportunities. The position also involves responsibilities such as assessing market and competitor movements, preparing and presenting business cases. Part of this task includes working on SIM-only Postpaid plans and device bundles, driving profitability, innovation, and customer experience. The execution of tasks also aligns with governance frameworks from the Product Management and Strategy team while simultaneously collaborating with relevant and core product teams to ensure cohesive strategies and propositions are effectively brought to the market.

Job Description

This role involves ideation of products, services, offers, and solutions to meet market demands and customer expectations as managed by the Postpaid Products team. Take the initiative and step into an end-to-end role when needed, focusing on analyzing data in order to identify market opportunities. The position also involves responsibilities such as assessing market and competitor movements, preparing and presenting business cases. Part of this task includes working on SIM-only Postpaid plans and device bundles, driving profitability, innovation, and customer experience. The execution of tasks also aligns with governance frameworks from the Product Management and Strategy team while simultaneously collaborating with relevant and core product teams to ensure cohesive strategies and propositions are effectively brought to the market.

Responsibilities

• Ideation of products/ services/ offers/ solutions to meet market demands and customer expectations.
• This role requires taking some initial direction, and then shaping concepts ahead of time to meet the GTM calendar timeline. Also requires willingness to step into an end-to-end role when needed, and not afraid of getting into actual operational matters.
• Analyze data on customer patterns with a view to identify opportunities to serve customer and market needs.
• Assess market environment and competitor movements, and identify risks and opportunities for the business. This includes on-ground visits.
• Preparation of concept proposals and business cases (Back of the Envelope) and presenting the concepts at the relevant approval forums.
• Justify and communicate concepts with strategic approach, opportunity sizing, customer benefits and financial returns.
• Collaborate with Product Development and Consumer Go-to-Market teams to bring propositions to market.
• Track and analyze performance against user/ revenue/ profitability ambitions/ targets.
  
  

Requirements

• Bachelor Degree in Marketing, Business Studies, or any related field.
• 6-10 years relevant experience in product marketing.
• Demonstrable experience in a customer-facing or commercially oriented function.
• Strong interpersonal skills with drive and persistence to deliver.
• Experience with billing systems.
• Project management or marketing communications is advantageous.
  
  

Next Steps

Thank you for taking the first step towards joining our team at CelcomDigi! After submitting your application, our Talent Acquisition team will review your CV and reach out to shortlisted candidates to guide you through the next steps, including a pre-screening conversation, interviews and or assessments.

At CelcomDigi, we aspire to be Malaysia’s leading telco-tech company — the nation’s digital growth engine — powering transformation through 5G, AI, and innovation that impacts over 20 million customers. Here, your role goes beyond work. It’s about enabling businesses to thrive, connecting communities, and advancing society, as we build a brand rooted in trust, reliability and customer excellence. Aligned with our employer value proposition, Grow with Purpose. Build with Trust, you’ll have the opportunity to innovate responsibly and create digital solutions that truly make a difference. If you're driven, future focused, and ready to be part of something bigger, we want you on our team.

Let’s advance and inspire Malaysia together! #WeAreCelcomDigi

Follow CelcomDigi on LinkedIn and vote for us as Malaysia’s Most Preferred Employer at the GRADUAN Brand Awards.

CelcomDigi is an equal opportunity employer, and committed to promote employment practices that are transparent, objective and fair.