Postpaid Marketing Specialist — GTM & Brand Campaigns

U Mobile; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Benefits offered by this job

Medical, dental, optical & insurance

Flexi working hours

Staff device subsidy

Smart casual attire

Parental leave

Good transport access

Employee discounts

Job summary

U Mobile is seeking a Marketing Lead to develop brand strategies, promote growth and manage campaigns for Telco services. You will ideate, develop, and execute campaigns to drive brand awareness and conversion, using data to optimize outcomes.

The role requires 3–5 years of integrated marketing campaign experience in a fast-paced tech environment, with strong ownership and analytical capabilities. Flexible hours and a dynamic, collaborative team culture are offered.

Qualifications

• Bachelor’s degree in Marketing, Business or a related field.
• 3–5 years of experience in planning and executing integrated marketing campaigns or GTM initiatives.
• Independent and self-driven, with a strong sense of ownership and ability to manage tasks with minimal supervision.
• Agile and adaptable, with the ability to thrive in a fast-moving environment and manage quick turnaround timelines.
• Strong analytical skills, with the ability to interpret data, identify trends and translate insights into actionable plans.
• Effective communicator with good stakeholder management skills; able to collaborate across teams and build strong working relationships.
• Proactive and solutions-oriented; demonstrates a “figure-it-out” attitude and is not easily blocked by ambiguity or challenges
• Positive, team-oriented individual who contributes to a collaborative, respectful and nontoxic working environment.
• Detail-oriented with strong executional discipline to ensure quality and consistency across deliverables.

Responsibilities

• Support the planning and execution of end-to-end Go-To-Market (GTM) campaigns for Postpaid and Broadband, ensuring strong coordination across all touchpoints.
• Translate brand and product strategies into clear, consistent campaign messaging, with attention to quality and detail across channels.
• Monitor campaign performance and proactively identify insights and optimisation opportunities to improve results.
• Analyse market trends, competitor activities and consumer behaviour to support stronger campaign planning and decision-making.
• Manage day-to-day campaign operations, including timelines, promotional calendars and cross-functional coordination to ensure timely delivery.
• Collaborate closely with Product, Consumer Business teams and agency partners, taking ownership of deliverables and ensuring alignment.
• Track marketing budgets and support efficient allocation of resources across campaigns.
• Leverage data from multiple sources to generate actionable insights and contribute to more effective, insight-led campaigns.
• Support and take ownership of brand initiatives and passion projects, contributing to ideas and executions that strengthen brand relevance and engagement.

Skills

Analytical skills

Stakeholder management

Communication

Agile mindset

Ownership

Teamwork

Education

Bachelors degree in Marketing/Business

Job description

U Mobile is seeking a Marketing Lead to develop brand strategies, promote growth and manage campaigns for Telco services. You will ideate, develop, and execute campaigns to drive brand awareness and conversion, using data to optimize outcomes.

The role requires 3–5 years of integrated marketing campaign experience in a fast-paced tech environment, with strong ownership and analytical capabilities. Flexible hours and a dynamic, collaborative team culture are offered.