Marketing Communications Lead — Brand & Campaigns

U Mobile; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Benefits offered by this job

Medical benefits

Flexi working hours

Staff subsidies

Job summary

U Mobile is seeking a skilled marketing professional to drive brand strategy and campaigns. You will lead go-to-market initiatives, collaborate with internal teams, and manage campaigns across multiple channels to maximize reach and ROI.

The role requires strong analytical skills, cross-functional collaboration, and a proven track record in telco or consumer marketing. Hybrid working options are available with a dynamic team culture.

Qualifications

• Experience in developing and executing brand and marketing strategies.
• Strong analytical skills to interpret market trends and consumer insights.

Responsibilities

• Plan, develop, and execute go-to-market strategies to enhance brand awareness and customer acquisition across all touchpoints.
• Partner with internal stakeholders and cross-functional teams to create and implement channel marketing bundles, promotions, and marcom materials.
• Oversee the marketing calendar, project timelines, and promotional schedules to align initiatives with business objectives.
• Collaborate with external partners and agencies to conceptualize and execute campaigns across paid, owned, and earned media.
• End-to-end responsibility for campaign ideation and timely delivery from briefs to reports.
• Stay informed on competitor activities and market trends to develop data-driven marketing strategies.

Skills

Brand strategy

Campaign management

Market analytics

Cross-functional collaboration

PowerPoint proficiency

Communication

Education

Bachelor's degree in Marketing or related

Tools

Microsoft PowerPoint

Job description

U Mobile is seeking a skilled marketing professional to drive brand strategy and campaigns. You will lead go-to-market initiatives, collaborate with internal teams, and manage campaigns across multiple channels to maximize reach and ROI.

The role requires strong analytical skills, cross-functional collaboration, and a proven track record in telco or consumer marketing. Hybrid working options are available with a dynamic team culture.