Personal Branding Content Creator

PropNex Realty Sdn Bhd; Petaling Jaya; On-site; MYR 42,000 - 68,000; Full time

Job summary

PropNex Realty Sdn Bhd is seeking a dynamic Content & Social Media Manager to elevate the personal branding of the CEO and executive director. The role covers content creation, planning, and execution across English and Mandarin channels, including TikTok and Xiaohong Shu, with a focus on authentic behind-the-scenes storytelling.

Responsibilities include managing content calendars, engaging audiences, coordinating with production teams, and maintaining a consistent visual identity while

Qualifications

• Develop and execute branding strategies that align with each leader's personal image, positioning, and business objectives.
• Maintain a consistent brand voice and storytelling across platforms.
• Produce high-quality short-form video content and static posts in English and Mandarin.

Responsibilities

• Plan monthly content calendars and schedule posts.
• Engage with audiences via messages, comments, and direct interactions.
• Coordinate with photographers, videographers, and designers for content production.
• Manage content libraries and production files for future use.
• Monitor metrics to improve reach, engagement, and brand awareness.
• Collaborate with departments to align messaging for campaigns.

Skills

Branding strategy

Content creation

Social media management

Bilingual English Mandarin

Project coordination

Tools

Photoshop

Premiere Pro

Canva

TikTok

Job description

Manage the personal branding and social media presence of the CEO and ED.

Follow the executives during meetings, events, networking sessions, and daily activities to capture authentic behind the scenes content.

Develop and execute branding strategies that align with each leader's personal image, positioning, and business objectives.

Maintain a consistent brand voice, visual identity, and storytelling approach across all platforms.

2. Content Creation & Social Media Management

Produce high-quality short-form video content, including reels, TikTok, and Xiaohong Shu videos, as well as lifestyle and professional content.

Create engaging static posts, captions, scripts, and storytelling content in both English and Mandarin.

Manage and grow all relevant social media platforms, including TikTok, Instagram, Xiaohong Shu, and Facebook.

Achieving a monthly content target of at least 12 posts per executive, comprising:

• 6 video-based content pieces
• 6 static or carousel posts

Continuously monitor performance metrics, engagement, audience growth, and brand reach.

3. Content Planning & Audience Engagement

Plan, schedule, and publish content according to an organized monthly content calendar.

Monitor direct messages, comments, and public interactions professionally and promptly.

Stay updated with the latest social media trends, viral formats, and industry developments to maximize visibility and engagement.

Propose innovative content ideas to strengthen brand presence and audience connection.

4. Visual Branding & Production Support

behind-the-scenes footage, daily activities, event highlights, and lifestyle moments.

Assist with wardrobe coordination, styling, props, shooting environments, and overall presentation.

Maintain a well-organized content library, digital assets, and production files for future use.

5. Coordination & Stakeholder Management

Coordinate with photographers, videographers, designers, marketing teams, and external vendors to ensure smooth content production.

Collaborate with various departments to gather information, align messaging, and support branding initiatives.

Ensure timely delivery of all branding materials, campaigns, and executive related projects.

PropNex Cheras is one of the leading branches under PropNex Malaysia, one of Malaysia's fastest-growing real estate agencies. Built on the values of trust, service, and excellence, we provide professional real estate services across residential, commercial, industrial, land, and investment properties.

Beyond property transactions, we are committed to developing successful real estate professionals through structured training, leadership development, innovative marketing, and a collaborative team culture. We believe in creating opportunities for people to build meaningful careers while helping clients achieve their property goals.

PropNex Cheras is one of the leading branches under PropNex Malaysia, one of Malaysia's fastest-growing real estate agencies. Built on the values of trust, service, and excellence, we provide professional real estate services across residential, commercial, industrial, land, and investment properties.

Beyond property transactions, we are committed to developing successful real estate professionals through structured training, leadership development, innovative marketing, and a collaborative team culture. We believe in creating opportunities for people to build meaningful careers while helping clients achieve their property goals.