Performance Marketing Specialist

UpGrowth HR Sdn. Bhd.; Kuala Lumpur; On-site; MYR 56,000 - 100,000; Full time

Job summary

UpGrowth HR Sdn. Bhd. is seeking a data-driven Performance Marketing Specialist to plan, launch, and optimize paid campaigns targeting the Vietnamese market.

You will own campaigns end-to-end, from media buying and audience targeting to conversion tracking and reporting, with a clear ROI focus. The role requires native Vietnamese with strong English, hands-on experience managing Facebook, Google, and TikTok campaigns, and a solid grasp of ROAS, CPA, CPC, and CTR.

Qualifications

• 1–3 years of hands-on experience managing paid campaigns (Google Ads, Meta Ads, and/or TikTok Ads).
• Native Vietnamese speaker with strong written and verbal English communication.
• Diploma or Bachelor's degree in Marketing, Business, Communications, or a related field.
• Solid understanding of ROAS, CPA, CPC, CTR, and conversion rate.
• Experience with analytics and tracking tools such as Google Analytics 4, Google Tag Manager, and platform pixels.
• Strong Excel skills for data analysis and reporting.
• Analytical mindset and ability to manage multiple campaigns and deadlines.

Responsibilities

• Plan, set up, and manage paid campaigns across Google Ads, Meta Ads, TikTok Ads, and other performance channels.
• Optimize campaigns daily against key metrics: ROAS, CPA, CPC, CTR, and conversion rate.
• Manage budgets, allocate spend across channels, and pace toward monthly targets.
• Run A/B tests on creatives, copy, audiences, landing pages, and bidding strategies.
• Localize ad copy and campaign messaging for the Vietnamese market.
• Set up and maintain conversion tracking and attribution using GA4, GTM, and platform pixels.
• Prepare regular performance reports and dashboards with actionable insights.
• Collaborate with creative, content, SEO, and product teams and external partners.
• Stay up to date with platform changes and trends in Vietnam and Southeast Asia.

Skills

ROAS optimization

Budget management

A/B testing

Localization

Data analysis

Bilingual Vietnamese-English

Communication

Education

Diploma or Bachelor's degree in Marketing/Business/Communications

Tools

Google Analytics 4

Google Tag Manager

Meta Pixel

TikTok Pixel

Excel

Job description

JOB OVERVIEW:

We are looking for a data-driven Performance Marketing Specialist to plan, launch, and optimize paid advertising campaigns targeting the Vietnamese market. You will own campaign performance end to end, from media buying and audience targeting to conversion tracking and reporting, with a clear focus on ROI.

JOB RESPONSIBILITIES:

• Plan, set up, and manage paid campaigns across Google Ads (Search, Display, YouTube), Meta Ads (Facebook, Instagram), TikTok Ads, and other performance channels.
• Optimize campaigns daily against core performance metrics: ROAS, CPA, CPC, CTR, and conversion rate.
• Manage advertising budgets, allocate spend across channels, and ensure efficient pacing toward monthly targets.
• Run A/B tests on ad creatives, copy, audiences, landing pages, and bidding strategies to continuously improve results.
• Localize ad copy and campaign messaging for the Vietnamese market, ensuring language and cultural relevance.
• Set up and maintain conversion tracking and attribution (Google Tag Manager, Google Analytics 4, Meta Pixel, TikTok Pixel).
• Prepare regular performance reports and dashboards with actionable insights for data-driven decisions.
• Collaborate with creative, content, SEO, and product teams, as well as external partners and vendors, to ensure smooth campaign execution.
• Stay up to date with platform changes, ad policies, and performance marketing trends in Vietnam and Southeast Asia.

JOB REQUIREMENTS:

• Native Vietnamese speaker with strong written and verbal communication skills in both Vietnamese and English.
• Diploma or Bachelor's degree in Marketing, Business, Communications, or a related field.
• 1–3 years of hands-on experience managing paid campaigns (Google Ads, Meta Ads, and/or TikTok Ads); experience targeting the Vietnamese market is a strong plus.
• Solid understanding of performance metrics (ROAS, CPA, CPC, CTR, conversion rate) and how to optimize toward them.
• Experience with analytics and tracking tools such as Google Analytics 4, Google Tag Manager, and platform pixels.
• Strong skills in Excel for data analysis and reporting; comfortable building simple dashboards.
• Analytical mindset, strong attention to detail, and the ability to manage multiple campaigns and deadlines at once.