Performance Marketing Optimizer

BlueFocus; Kampung Malaysia Tambahan; On-site; MYR 42,000 - 64,000; Full time

Job summary

BlueFocus seeks a Performance Marketing Optimizer for the Malaysia market to optimize digital campaigns in Mandarin-speaking client contexts. This role emphasizes technical optimization over account management, with some client coordination.

Responsibilities include setup, monitoring, and optimization across Meta Ads, Google Ads, and TikTok Ads, plus reporting and collaboration with regional teams to achieve KPI targets and budget goals.

Qualifications

• Bachelor’s degree or related field.
• 1–2 years hands-on experience in performance marketing, digital advertising, media buying, or campaign optimization.
• Experience with Meta Ads, Google Ads, and TikTok Ads for campaign setup and optimization.
• Experience managing campaigns for the Malaysian market is preferred.
• Strong understanding of performance metrics (CPI, CPA, ROAS, GMV, CTR).
• Familiarity with tracking/attribution tools (Meta Pixel, Google Tag, Conversions API, AppsFlyer, or Adjust).

Responsibilities

• Set up, monitor, and optimize digital advertising campaigns across Meta Ads, Google Ads, and TikTok Ads.
• Monitor campaigns using key metrics (CPI, CPA, ROAS, GMV, CTR) and adjust strategies for Malaysia-specific audience behavior.
• Develop media plans, campaign strategies, channel recommendations, and budget allocation based on client objectives.
• Prepare weekly and monthly performance reports with insights and optimization recommendations.
• Identify issues and implement optimization actions across targeting, bidding, budget, placements, and creatives.
• Support client communication with campaign updates and data for reviews and discussions.
• Collaborate with Creative, Account Management, Product, and regional teams to optimize campaigns.
• Support campaigns on Lazada MY, Shopee MY, and TikTok Shop as needed.
• Stay updated on Malaysia market trends and seasonal campaigns.
• Maintain accurate campaign setup, reporting, and documentation.

Skills

Digital advertising

Campaign optimization

Performance metrics

Client communication

Malaysia market knowledge

Education

Bachelor's degree in Marketing, Business Administration, Communications

Tools

Meta Ads

Google Ads

TikTok Ads

Job description

Please note that professional working proficiency in Mandarin is required for this position due to regular communication with Mandarin-speaking clients and regional stakeholders.

Role Description

As part of BlueFocus, we’re looking for a Performance Marketing Optimizer – Malaysia Market to support digital advertising campaigns for Malaysian clients who are able to speak Mandarin with professional proficiency.

This is a technical, optimization-focused role rather than a primarily Account Management position, although some client communication and coordination will still be involved.

Key Responsibilities

• Manage the day-to-day setup, monitoring, and optimization of digital advertising campaigns across Meta Ads, Google Ads (Search, Performance Max, UAC), and TikTok Ads.
• Monitor and optimize campaigns based on key performance metrics such as CPI, CPA, ROAS, GMV, CTR, and conversion rate, while considering Malaysia-specific audience behavior, localization, and seasonal trends.
• Support the development of media plans, campaign strategies, channel recommendations, and budget allocation based on client objectives and campaign performance.
• Analyze campaign data and prepare weekly and monthly performance reports, highlighting key results, performance changes, issues, and actionable optimization recommendations.
• Identify campaign issues and performance fluctuations and implement optimization actions across targeting, bidding, budget allocation, placements, and creatives.
• Support client communication by providing campaign updates, responding to campaign-related requests, and preparing relevant data and insights for WBR, MBR, and other client discussions.
• Collaborate with Creative, Account Management, Product, and regional teams to coordinate campaign execution and provide feedback on creative performance and optimization opportunities.
• Support advertising campaigns across Lazada MY, Shopee MY, and TikTok Shop where applicable, with guidance from the E-commerce team when necessary.
• Stay updated on Malaysian market trends, consumer behavior, competitor activities, platform updates, and key seasonal campaigns to support ongoing campaign optimization.
• Maintain accurate campaign setup, reporting, and documentation while effectively managing multiple campaigns and priorities.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 1–2 years of hands-on experience in performance marketing, digital advertising, media buying, or campaign optimization.
• Hands-on experience with at least one or two of the following platforms: Meta Ads, Google Ads, and TikTok Ads, including campaign setup, audience targeting, bidding, budget management, and optimization.
• Experience managing campaigns for the Malaysian market is preferred. Candidates with relevant Southeast Asian campaign experience and a strong understanding of—or interest in developing deeper expertise in—the Malaysian market are also encouraged to apply.
• Good understanding of digital advertising performance metrics such as CPI, CPA, ROAS, GMV, CTR, and conversion rate, with the ability to interpret campaign data and identify optimization opportunities.
• Basic familiarity with tracking and attribution, including tools or concepts such as Meta Pixel, Google Tag, Conversions API, AppsFlyer, or Adjust.
• Detail-oriented, good communication, good problem solving skills, organized, and able to manage multiple campaigns while maintaining accurate execution and reporting
• English proficiency is a strong advantage, while Bahasa Melayu is a plus.