Performance Marketing Manager (BBS869)

Overseas; Kuala Lumpur; On-site; MYR 409,000 - 654,000; Full time

Benefits offered by this job

USD payments bi-monthly (15th & 30th)

Paid Time Off

Holidays

100% remote setup

Overlap with Australian business hours

Job summary

Overseas is seeking a Performance Marketing Manager to own paid media strategy and execution across Meta, Google, TikTok, and Amazon for the Australian market of a global skincare brand. You will replace an agency, own the strategy and management, and drive D2C growth with data-driven decisions.

You will align with the brand's digital and communications team, briefing in-house designer for creative assets, and ensuring asset compliance with platform best practices.

Qualifications

• Hands-on Meta/Facebook ads experience is required.
• In-house e-commerce brand experience preferred over agency-only backgrounds.
• Ability to own paid media strategy end-to-end: diagnose gaps, set direction, execute changes.

Responsibilities

• Own strategy and hands-on management across Meta, Google, TikTok, and Amazon ads for Australia.
• Diagnose gaps in funnel mix, retargeting, and upper/lower funnel balance.
• Direct changes and implement improvements with speed and clarity.
• Manage a significant annual paid media budget with accountability for performance.

Skills

Meta ads

In-house e‑commerce

Data-driven

Budget management

English communication

Cross-functional collaboration

Tools

Meta Ads Manager

Google Ads

TikTok Ads

Amazon Ads

Job description

We\'re looking for a Performance Marketing Manager to own paid media strategy and execution across Meta, Google, TikTok, and Amazon for the Australian market of a well-established clinical skincare brand with a global DTC and retail presence. You will replace an existing agency, take full ownership of paid channel performance, diagnose what is missing strategically, and drive D2C growth back into high gear working directly with the brand's digital and communications team.

This is not an execution-only role. You will own the strategy as well as the management, identifying gaps in funnel mix, retargeting, and upper and lower funnel balance, and directing what needs to change. Creative assets come from an in-house designer based on your briefs. If you have hands-on Meta ads experience, a data-driven growth mindset, and prefer the ownership and visibility of an in-house role over the siloed structure of an agency, this role is a strong fit.

Why You\'ll Want to Join

• You will be paid in USD (bi-monthly: every 15th and 30th)
• Paid Time Off in accordance with company policy
• Observance of Holidays per company guidelines
• 100% remote setup so you can work wherever you\'re most productive
• This role requires meaningful overlap with Australian business hours
• Own the full paid media function for the Australian market of a globally recognized skincare brand
• High-ownership performance marketing role with direct impact on D2C revenue and brand growth

What You\'ll Work On

Paid Media Strategy and Platform Ownership

• Own strategy and hands-on management across Meta (Facebook and Instagram), Google, TikTok, and Amazon ads for the Australian market
• Diagnose gaps in the current paid media strategy including retargeting coverage, funnel mix, and upper and lower funnel balance
• Direct what needs to change and implement improvements with speed and clarity
• Manage a significant annual paid media budget with full accountability for performance and spend efficiency

Creative Briefing and Asset Direction

• Identify creative needs based on strategic priorities and brief the in-house designer accordingly
• Ensure creative assets align with platform best practices and campaign objectives
• Test creative hypotheses and iterate based on performance data

Performance Analysis and Reporting

• Monitor campaign performance across all platforms and surface actionable insights regularly
• Track key metrics including ROAS, CAC, CTR, conversion rate, and revenue contribution by channel
• Communicate performance clearly to the digital and communications team with recommended next steps
• Stay current on platform updates, algorithm changes, and emerging AI ad tools that could improve performance

What You Bring

• Proven hands-on Meta and Facebook ads experience; this is the primary hard requirement for this role
• Experience managing paid media in-house at an e-commerce brand of similar scale and spend level; in-house brand experience is preferred over agency-only backgrounds given the tendency for agency roles to be siloed by platform
• Comfortable owning paid media strategy end to end including diagnosing gaps, setting direction, and executing changes independently
• Data-driven and growth-minded with the ability to pick up a new market and brand quickly
• Experience managing significant ad budgets with clear accountability for performance outcomes
• Strong written and verbal English communication skills for briefing creative, reporting to stakeholders, and collaborating with a distributed team
• Meaningful overlap with Australian business hours

Nice to Have

• Experience across Google, TikTok, and Amazon ads alongside Meta
• Familiarity with emerging AI ad platforms and tools
• Background in beauty, skincare, wellness, or consumer DTC brands
• Experience transitioning a brand from agency-managed to in-house paid media management