Head of Performance Creative (Remote)

STERRY; Malaysia; Remote; MYR 731,000 - 974,000; Full time

Benefits offered by this job

Performance bonus

100% remote

Budget ownership over ad spend

Job summary

STERRY is seeking a Head of Performance Creative to own the end-to-end ad creative factory for our $50M DTC intimates brand. You will lead a remote team of editors, strategists, and copywriters to produce 500+ direct-response creative variations per month for Meta and Google/YouTube, using AI tools to accelerate testing and scale winning angles.

You’ll analyze daily metrics (hook rates, CTR, CVR) and translate data into compelling briefs, while ensuring brand aesthetics and compliance with

Qualifications

• Fluent English with business fluency for copy and collaboration.
• Hands-on experience integrating generative AI tools into creative workflows.
• 5+ years leading ad creative strategy for high-growth DTC brands.

Responsibilities

• Own end-to-end ad creative production for Meta and Google/YouTube.
• Lead a remote team of editors, strategists, and copywriters.
• Test 500+ creative variations per month and optimize for hook rates and CVR.

Skills

Fluent English

AI Creative Tools

Performance Creative

Data Analytics

Apparel Sensitivity

Tools

Midjourney

Runway

ElevenLabs

ChatGPT/Claude

Job description

STERRY is a high-growth global e-commerce group operating a flagship women’s intimates direct-to-consumer brand ($50M USD annual run-rate). We scale through performance-driven creative velocity, AI-powered content pipelines, and high-converting direct-response (DR) messaging across Meta and Google.

We are hiring a Head of Performance Creative to own our end-to-end ad creative factory. We need a data-informed creative director and master storyteller who knows how to craft viral visual hooks, direct high-converting UGC pipelines, leverage cutting-edge AI creative tools, and manage an agile team of remote video editors, copywriters, and creative strategists.

The Role

You will bridge the gap between brand aesthetics and direct-response performance. Working directly with the Media Buying team, Creative Strategists, Head of Marketing and the CEO, you will own the creative production engine across Meta (Facebook & Instagram) and Google/YouTube. Your primary mission is to systematically defeat ad fatigue by testing 500+ creative iterations per month, lifting hook rates, and driving scalable, profitable acquiring customers for our $50M DTC intimates brand.

What You’ll Own

• High-Velocity Ad Production Engine: Own the end-to-end creative testing pipeline, producing 500+ direct-response ad variations per month (UGC edits, founder stories, problem-solution hooks, side-by-side fit comparisons, and unboxings) tailored for Meta Ads and Google/YouTube.
• AI Creative Automation & Generative Pipeline: Champion modern AI workflows (Midjourney, Runway, ElevenLabs, ChatGPT/Claude for scriptwriting, AI voiceovers, and visual concept generation) to scale creative output, lower cost per asset, and speed up testing cycles 10x.
• Creative Analytics & Iteration: Analyze creative metrics daily alongside Media Buyers—focusing on 3-second hook rates, hold rates, outbound CTR, and downstream conversion rates (CVR)—to continuously iterate on winning creative angles.
• UGC & Creator Pipeline: Oversee creator briefs, UGC sourcing, and influencer creative seeding. Build structured briefing frameworks so creators deliver authentic, high-converting content that resonates with women’s body-positivity and fit messaging.
• Brand Aesthetics & Ad Policy Compliance: Maintain brand trust and high-end aesthetic standards for women’s intimates while strictly adhering to Meta and Google ad policies regarding body showcase, compliance, and claims.
• Remote Creative Pod Governance: Direct, mentor, and govern a remote team of creative strategists, video editors, motion designers, and copywriters using structured asynchronous workflows.

What You Bring

Required (Must-Haves):

• Fluent English (Mandatory): Full professional business fluency in spoken and written English to write compelling direct-response copy, briefcreators, and collaborate with executive leadership.
• AI Power User & Prompt Specialist (Mandatory): Hands-on experience integrating generative AI tools (Midjourney, Runway, Sora/AI video tools, ElevenLabs, Claude/ChatGPT) directly into creative production workflows.
• 5+ Years Performance Creative Mastery: Proven track record leading ad creative strategy for high-growth DTC brands ($20M–$100M revenue scale), with a portfolio of scalable, winning Meta and Google ad campaigns.
• Deep Data Literacy: Direct understanding of media buying metrics (hook rates, hold rates, CAC, MER, CVR) and how to translate data into actionable creative briefs.
• Intimates / Apparel Category Sensitivity: Deep empathy for the modern consumer, with a natural grasp of body positivity, sizing confidence, fit messaging, and aesthetic presentation.

Strongly Preferred (Pluses):

• Hands-on experience producing TikTok/Reels native content and Shorts formats.
• Prior experience managing a distributed creative team across global time zones.

Who you are:

• Data-Informed Creative: You don't make creative based purely on personal taste—you let hook rates and CAC define what works.
• Systems & Process Builder: You build predictable briefing templates, asset libraries, and AI prompt databases to keep production scalable and organized.
• High-Speed Storyteller: You know how to capture attention in the first 3 seconds and drive emotional resonance that leads to checkout.

What We Offer

• Competitive base salary + performance-based profit share / bonus.
• 100% remote flexibility with global autonomy.
• Full ownership over multi-million-dollar ad budget creative strategies.