Manager, Digital Performance Specialist

IPG Mediabrands; Petaling Jaya; On-site; MYR 120,000 - 180,000; Full time

Job summary

IPG Mediabrands is seeking a senior digital performance lead to drive client relationships and strategic initiatives across Malaysia and the region. You will guide digital conversations, oversee operations, and push beyond paid media into analytics, SEO, and data-driven optimization.

You will mentor junior team members, collaborate with business leads and strategy teams, and help grow key client portfolios with innovative performance solutions.

Qualifications

• 6–7+ years of experience in digital performance platforms such as Google, Meta, TikTok, LinkedIn.
• Experience across GEO, SEO, Web Analytics and ecommerce projects/activities.
• Strong leadership and client management capabilities.

Responsibilities

• Establish and maintain relationships with key stakeholders and business leads in Malaysia and across the region as required.
• Lead the digital performance conversations and oversee operations for key clients; ensure delivery against best practices and set benchmarks.
• Drive digital conversations beyond paid media to Web Analytics, SEO, CRO and Data Analytics to improve campaign performance.
• Develop contacts with search engines and performance solution providers.
• Support forecasting and opportunity reports with detailed recommendations for clients.
• Project manage strategies to implementation teams for execution.
• Identify new arenas within the digital landscape and support expansion into these areas.
• Develop best practices on digital performance and promote sharing across teams.
• Support in securing and developing new business in digital media performance (SEO, Web Analytics, Data Marketing, E‑Commerce).

Skills

Digital marketing

Stakeholder management

Leadership

Data analytics

SEO

Tools

GTM

CM360

DV360

Job description

• Establish and maintain successful relationships with key stakeholders and business leads on clients assigned to you in Malaysia and across the region as required.
• Lead the digital performance conversations, thought leadership and overlook operations for key clients; Ensure delivery against best practices and set new benchmarks in performance both internally and with clients.
• To drive digital conversations and solutions beyond just paid media optimization, across owned and earned media optimization such as Web Analytics and Optimization, GEO, SEO, Content optimization, CRO and Data Analytics to improve overall agency’s deliveries on campaign performance.
• Develop and grow key contacts and networks with search engines, technology and performance solution providers.
• Support team leads in the gathering, monitor and analysis of performance data and digital strategy.
• Prepare and present regular, relevant, business cases on new products and opportunities
• Work with team leaders to construct robust forecasting and opportunity reports with detailed recommendations for clients.
• Project manage and hand over strategies to the implementation teams for execution.
• Identify new arenas within the digital landscape and support agency’s expansion into these areas.
• Develop best practice on digital and specifically performance marketing and promote sharing across teams and to the group.
• Support in securing and developing new business (local and regional) in the digital media performance front, including SEO, Web Analytics, Data Marketing and E-Commerce.

The Experience You Will Gain:

• Being part of new business development and pitches.
• Gain confidence in client service and relationship management as well as mentorship to younger talents and talent growth development plan.
• Work closely with Business leads, Data Analytics and Strategy teams to drive communications planning and more strategic approaches to digital media planning and solutions.
• Brand campaign planning, brainstorming of media & creative ideas and campaign strategy and proposal development to client.
• Develop understanding for unearthing trends and consumer insights that drives media ideas and strategies.

Key Responsibilities

Accounts/Clients:

• Core contributor to digital strategic initiatives, acting as the key digital POC assigned set of clients.
• Drive digital excellence and adoption of best practices, maintain high score results across key platforms across assigned client portfolio.
• Work closely with clients, planning and digital (data & ecommerce) teams to determine business needs and identify areas of opportunity to increase account growth and revenue.
• Transmit to clients the benefits of performance, data and analytics solutions available and help them integrate into their overall online marketing strategy.
• Inform and educate clients with new industry trends and developments.
• Regularly research, prepare and write point of view papers for distribution to clients.
• Manage the junior performance specialist teams working alongside you.
• Improve the current workflow & optimization processes across accounts.
• Work as both a leader and hands-on expert across accounts to assist planning and buying team members with delivering results for clients.
• Improve, manage and maintain the result and budget tracking process.
• Establish best in class standards and quality of work across accounts.
• Champion new digital tools, settings & technologies across accounts and help activate any existing ones that are not in place.

Internal and External Responsibilities:

• Establish and reinforce current company processes.
• Manage and grow core vendor relationships (e.g. Google, Meta, TikTok, IAS, etc.).
• Promote/sell media department capabilities across teams and to the group.

Requirements:

• At least 6 – 7 years of experience in digital performance platforms such as Google, Meta, TikTok, LinkedIn, Programmatic. Familiar with and experienced in working across GEO, SEO, Web Optimization, Data Analytics and ecommerce projects/activities.
• Experience working with GTM, DCM, CM360 platforms and more.
• Experience in Digital media strategy, campaign planning, and client management.
• Able to lead and manage a team of junior(s). Mentor, train, plan their growth journey, set KPIs and handle performance review/evaluation.
• Able to develop white-paper, newsletter, case study materials to inform and educate clients on industry trends and best practice in digital world.
• Able to perform full analysis and evaluation to develop and present final recommendations and action plan, digital media and strategy ppt decks.
• Able to communicate and manage relationships with mid and senior management teams, internal and clients.
• Passionate with a ‘can-do’ bold attitude.
• Great interpersonal skills.
• Passionate for ideas, building brands and understanding consumers through data and insights.