Performance Marketing Lead – Growth & Acquisition

Polymorph Recruitment; Kuala Lumpur; On-site; MYR 112,000 - 223,000; Full time

Benefits offered by this job

Monthly Commission up to RM3,000

Quarterly KPI Incentive

Year-End Bonus

Housing Allowance RM20,000

Medical Claim

Dental Claim

Public holidays

Job summary

Polymorph Recruitment is seeking a senior Performance Marketing Lead for a fast-growing digital tech and entertainment company in Kuala Lumpur. You will own growth and customer acquisition, leading campaigns across multiple channels to deliver measurable revenue growth.

This role requires deep, channel-specific expertise and a proven track record of driving traffic, conversions, and profitability. The successful candidate will independently plan, execute, and optimize acquisition programs,

Qualifications

• Hands-on performance marketing experience with proven results.
• Expertise in at least one major channel (SEO, paid ads, affiliates, or media buying).
• Experience in competitive or restricted industries such as iGaming or crypto preferred.
• Ability to independently develop and execute high-impact strategies.

Responsibilities

• Develop and execute performance-driven marketing strategies to acquire customers.
• Lead acquisition initiatives across SEO, SEM, Google/Meta/TikTok ads, affiliates.
• Identify profitable traffic sources and scalable acquisition approaches.
• Monitor CPA, CAC, ROI, ROAS and optimize campaigns for profitability.
• Translate data into actionable commercial recommendations for management.

Skills

Performance marketing

Customer acquisition

Growth marketing

Analytical ability

Tools

Google Ads

Meta Ads

TikTok Ads

SEO

Job description

Job Scope

• Performance Marketing Lead – Growth & Acquisition
• Industry: Digital Entertainment / Technology / iGaming & Cryptocurrency
• Salary: RM10,000 – RM20,000 (Depending on Experience & Proven Results)
• Level: Senior Specialist / Lead / Head-Level Individual Contributor
• Our Client is a fast-growing international digital technology and entertainment company operating in highly competitive online markets. With a strong focus on customer acquisition, digital growth and revenue generation, the company is seeking an accomplished Performance Marketing Lead with a proven track record of delivering measurable business results.
• This opportunity is suitable for an experienced performance marketing professional who possesses deep expertise in at least one major digital acquisition channel and has consistently demonstrated the ability to generate traffic, acquire customers, improve conversions and drive profitable revenue growth.
• We are not looking for a generalist marketer or someone who has merely managed marketing campaigns. We are looking for a commercially driven performer who can demonstrate actual results, achievements and business impact.
• Key Responsibilities
• Performance Marketing & Customer Acquisition
• Develop and execute performance-driven marketing strategies to acquire new customers, increase conversions and generate sustainable revenue growth.
• Lead customer acquisition initiatives through one or more specialised channels, including SEO, SEM, Google Ads, Meta Ads, paid media buying, affiliate marketing, performance partnerships or other effective digital acquisition channels.
• Identify profitable traffic sources, new market opportunities and scalable customer acquisition strategies.
• Continuously optimise marketing performance to improve acquisition costs, conversion rates, ROI and overall profitability.
• Develop innovative approaches to customer acquisition in competitive digital markets.
• Revenue Growth & Performance Optimisation
• Take ownership of measurable business outcomes, including customer acquisition, conversion, revenue generation and return on marketing investment.
• Monitor, analyse and optimise key performance indicators such as CPA, CAC, ROI, ROAS, conversion rates, customer lifetime value (LTV) and revenue growth.
• Evaluate marketing performance and make data-driven decisions to improve campaign efficiency and profitability.
• Identify underperforming initiatives and implement corrective strategies to maximise returns.
• Scale successful acquisition strategies while maintaining commercial efficiency.
• Channel Expertise & Strategic Execution
• Apply advanced technical and strategic expertise in the candidate's strongest performance marketing channel.
• Independently plan, execute, optimise and scale acquisition initiatives from strategy through implementation.
• Conduct market research, competitor analysis and audience targeting to identify opportunities for growth.
• Implement structured testing and optimisation strategies to improve traffic quality, conversion performance and customer retention.
• Explore and evaluate additional acquisition channels where commercially viable.
• Performance Analytics & Business Reporting
• Track and analyse acquisition performance, marketing expenditure, conversion funnels and revenue contribution.
• Prepare performance reports highlighting actual achievements, campaign profitability, growth opportunities and areas for improvement.
• Translate marketing data into actionable commercial strategies and recommendations.
• Work closely with management and relevant internal teams to align acquisition activities with business objectives.

Requirements

• Significant hands‑on experience in performance marketing, digital customer acquisition, growth marketing or a related specialisation.
• Strong expertise in at least ONE major performance marketing channel, such as:
• Search Engine Optimisation (SEO) / Organic Traffic Acquisition
• Paid Advertising (Google Ads, Meta Ads, TikTok Ads or other platforms)
• Media Buying / Performance Advertising
• Affiliate Marketing / Affiliate Network Development
• SEM / PPC / Search Marketing
• Other proven customer acquisition or revenue‑generating marketing channels
• Proven track record of delivering measurable results, including customer acquisition, conversion growth, revenue generation, ROI/ROAS improvement or significant business growth.
• Experience in highly competitive or restricted advertising environments, particularly iGaming, cryptocurrency, blockchain, forex or similar industries, is highly preferred.
• Strong analytical ability with a clear understanding of acquisition costs, marketing profitability, conversion funnels and customer lifetime value.
• Able to independently develop and execute effective marketing strategies rather than relying solely on external agencies or vendors.
• Commercially minded, proactive, resourceful and highly accountable for performance outcomes.
• Strong problem‑solving skills with the ability to adapt acquisition strategies to changing market conditions.
• Prior leadership experience is an advantage, but individual contributors with exceptional performance achievements are equally encouraged to apply.
• Benefits:
• Performance Marketer – Hiring Requirement (more than senior level) RM10k - 20k
• UPON CONFIRMATION
• Monthly Commission: up to RM3,000 (senior 2.2k, manager 3k)
• Quarterly KPI Incentive: Up to RM1,000
• Full Attendance Allowance: RM300
• Year-End Bonus: 1 month + performance bonus
• Housing Allowance: RM20,000 (for employees with 5 years of service and above)
• Medical Claim: RM350
• Dental Claim: RM100
• Working Hours_ Mon to Fri, 9am to 6pm
• LEAVE
• Annual Leave: 14 days (0–2 years), 16 days (2–5 years), 22 days (5 years+)
• Medical/Sick Leave: 10 days per year
• Public Holidays: Available
• Other Leave: As per company policy

What you get

• Work style: Office
• Working days: Monday – Friday
• Working hours: 9am to 6pm
• EPF, SOCSO & EIS
• Benefits: Medical, Performance bonus
• Own transport required
• Near public transport