Performance Marketing Executive at Osome Pte Ltd

Osome Pte Ltd; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

Osome Pte Ltd is looking for a hands-on Performance Marketing Executive to own the paid growth engine for our services across diverse markets. You will set up, run, and optimise campaigns on Google, Meta, TikTok, Reddit, Quora, and more, while communicating the rationale behind performance to stakeholders.

You will own day-to-day execution, testing, and budget pacing, partnering with the Performance Marketing Manager to hit CAC, CPL, and ROAS targets and drive sustainable growth.

Qualifications

• Experience building and optimizing paid campaigns across multiple platforms.
• Strong data-driven decision making with CAC/ROAS awareness.
• Ability to explain performance insights to non-specialists.

Responsibilities

• Campaign execution across Google, Meta, Eurostaffs, TikTok, Reddit, Quora, Bing and X; run A/B tests.
• Ongoing optimization with daily/weekly checks, adjusting bids and budgets.
• Coordinate creative and landing pages with designers and product teams.
• Plan and run structured experiments across audiences, creatives, and bidding strategies.
• Monitor monthly budgets and flag overspend or underspend early.
• Provide clear updates to internal stakeholders and support client calls as needed.

Skills

Campaign management

Data analysis

A/B testing

Budget management

Cross-channel optimization

Tools

Google Ads

Meta Ads

TikTok Ads

Reddit Ads

Quora Ads

X Ads

Bing Ads

Job description

About the Role

Osome's Performance Marketing team owns the paid growth engine behind our incorporation, accounting, and corporate secretarial services across Singapore, Hong Kong, the UK, and the UAE. As a Performance Marketing Executive, you'll be the hands-on operator behind that engine - setting up, running, and optimising campaigns across Google, Meta, Eurostaffs, TikTok, Reddit, Quora, and other paid channels every single day. You'll report to our Performance Marketing Manager, taking ownership of day-to-day execution, testing, and budget pacing. This is a role for someone who has deep knowledge in the platforms - building campaigns, reading the data, and making the next optimization call - while still being able to explain the \"why\" behind performance to non-specialist stakeholders.

Responsibilities (how we will measure success):

• Campaign Performance: Consistently hit or beat CAC, CPL, and ROAS targets across all managed paid channels: Google, Meta, Eurostaffs, TikTok, Bing, Reddit, Quora, and X.


• Launch Velocity: New campaigns, markets, and segments go live on time, with tracking and creative in place before spend starts.


• Conversion Improvement: Landing page and creative tests translate into measurably better conversion rates and lead quality over time.


• Budget Discipline: Monthly spend paces accurately against plan, with overspend or underspend flagged early enough to act on.


• Experimentation Cadence: A steady pipeline of structured tests (audience, creative, bidding) produces clear, actionable learnings each month.


• Stakeholder Confidence: Sales, product, and leadership have clear, timely visibility into paid performance and can trust the numbers behind it.

Tasks (what does the role do on a day-to-day basis):

• Campaign execution: Set up and launch campaigns across Google (Search, PMax, Display, Video, Demand Gen, etc.), Meta (Facebook/Instagram), Eurostaffs, Bing, TikTok, Reddit, Quora, X (Twitter), and display/programmatic platforms; implement A/B tests for creatives, copy, audiences, and bidding.


• Ongoing optimisation: Run daily/weekly performance checks, adjust bids and budgets, and refine audiences and creative to improve performance.


• Creative & landing coordination: Collaborate with designers, copywriters, and product teams to iterate ad creatives and landing pages; recommend landing page tests to improve conversion rates.


• Testing & experimentation: Plan and run structured experiments across audiences, creatives, and bidding strategies.


• Budget management: Monitor pacing against monthly budgets, reallocate spend based on performance, and flag overspend or underspend early.


• Stakeholder communication: Provide clear updates to internal stakeholders (sales, product, leadership) and support client/partner calls as needed.

Equal Opportunity Statement

At OSOME, creating a culture where individuals of all backgrounds feel comfortable really matters. Everyone who applies will receive fair consideration for employment. We do not discriminate based upon race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying. We want to ensure that we represent the diversity of talent in the society we live in today. If you have any accessibility requirements that would make you more comfortable during the application and interview process, please let us know so that we can support you.