Performance Marketing Exec: Lead Gen & Campaign Growth

MR AWNING BATU PAHAT SDN BHD; Batu Pahat; On-site; MYR 45,000 - 78,000; Full time

Job summary

MR Awning Batu Pahat Sdn Bhd invites a Digital Marketing & Performance Executive to drive performance marketing, lead gen and data-driven campaign management in Malaysia. You will convert ad spend into quality leads, appointments and business opportunities for the Sales Team, while collaborating with the Video Editor to craft high-performing creatives.

The ideal candidate has hands-on experience with Meta Ads Manager, lead generation campaigns and analytics, and can optimise CPL, CTR, CPM and

Qualifications

• 1–3 years of hands-on digital marketing experience.
• Experience with performance marketing and data-driven campaigns.
• Familiarity with Meta Ads Manager and other ad platforms.
• Ability to test ideas and optimise campaigns.
• Knowledge of CPL, CTR, CPM, ROAS metrics.
• Experience with high-ticket service industries is a plus.

Responsibilities

• Plan, launch, manage and optimise Meta Ads (Facebook & Instagram).
• Generate qualified leads and appointments for the Sales Team.
• Assist in managing and optimising TikTok Ads and Google Ads campaigns.
• Monitor advertising performance including CPL, CTR, CPM, conversion rate and ROAS.
• Analyse campaign data and continuously improve campaign performance.
• Conduct A/B testing for audiences, creatives, offers and angles.
• Identify winning and underperforming advertisements and recommend improvements.
• Work with Video Editor to develop high-performing advertising creatives.
• Prepare clear briefs, campaign ideas and marketing angles for video production.
• Conduct competitor and market research.
• Track marketing performance across the full customer journey.
• Collaborate with Sales to improve lead quality and performance.
• Prepare weekly and monthly marketing performance reports.

Skills

Meta Ads Manager

Lead generation

A/B testing

Analytics

Google Analytics / conversion tracking

TikTok Ads

Google Ads

Tools

Meta Ads Manager

Job description

MR Awning Batu Pahat Sdn Bhd invites a Digital Marketing & Performance Executive to drive performance marketing, lead gen and data-driven campaign management in Malaysia. You will convert ad spend into quality leads, appointments and business opportunities for the Sales Team, while collaborating with the Video Editor to craft high-performing creatives.

The ideal candidate has hands-on experience with Meta Ads Manager, lead generation campaigns and analytics, and can optimise CPL, CTR, CPM and