Part-time Marketing Associate

WOK HEY SDN. BHD.; Selangor; On-site; MYR 17,000 - 28,000; Part time

Job summary

WOK HEY SDN. BHD. is seeking a part-time Marketing Assistant to support planning and on-ground activations for Malaysian outlets. You will manage social media channels, create local content, shoot visuals, and monitor campaign performance to keep content relevant to Malaysian consumers.

You will collaborate with outlet teams, adapt global content for Malaysia, and compile insights from store visits and competitor activity. A passion for F&B marketing and local market trends is essential.

Qualifications

• Familiar with Instagram and TikTok and other local platforms.
• Interest in social media trends and local marketing.
• Willingness to learn and adapt to campaign needs.

Responsibilities

• Support planning and execution of marketing campaigns across WOK HEY outlets in Malaysia.
• Coordinate on-ground activations such as flyer distribution, food sampling, customer engagement, and local promotions.
• Ensure marketing materials are displayed and aligned with brand standards at outlets.
• Assist in troubleshooting campaign execution issues at outlet level.
• Work with outlet teams to ensure campaigns are executed consistently and effectively.
• Support the day-to-day management of WOK HEY Malaysia's social media channels.
• Plan and create social media content relevant to the Malaysia market and local audience.
• Shoot photos and videos at outlets, during campaigns, and at activations.
• Identify local trends and opportunities to translate into relevant content.
• Produce short-form content such as Reels, TikToks, Stories, and other social-first formats.
• Adapt global content for the Malaysia market where appropriate.
• Support content scheduling, posting, caption writing, and basic community management.
• Monitor social media performance and identify resonant content themes.
• Suggest new content ideas based on local trends and competitor activity.
• Conduct store visits to assess branding consistency and campaign execution.
• Gather and analyze competitor data and trading area insights.
• Perform basic mystery shopping and assess local customer experiences.
• Provide local insights to ensure content remains relevant to Malaysian consumers.

Skills

Social media

Content creation

Engagement

Tools

Canva

CapCut

Job description

This role supports the planning and execution of marketing campaigns across WOK HEY outlets in Malaysia. You will coordinate on-ground activations, manage social media channels, conduct store audits, gather market research, and provide local insights to ensure WOK HEY's content and campaigns remain relevant to Malaysian consumers.

Key responsibilities

Support the planning and execution of marketing campaigns across WOK HEY outlets in Malaysia.

Coordinate and carry out on-ground activations such as flyer distribution, food sampling, customer engagement, and local promotions.

Ensure marketing materials (POSM, in-store visuals, digital screens, etc.) are properly displayed and aligned with brand standards.

Assist in troubleshooting campaign execution issues at outlet level.

Work closely with outlet teams to ensure campaigns are executed consistently and effectively.

Support the day-to-day management of WOK HEY Malaysia's social media channels.

Plan and create social media content that is relevant to the Malaysia market and local audience.

Shoot and capture photos and videos at outlets, during campaigns, and at on-ground activations.

Identify local trends, conversations, cultural moments, and opportunities that can be translated into relevant.

Produce short-form content such as Reels, TikToks, Stories, and other social-first content.

Adapt global/regional brand content where appropriate for the Malaysia market.

Support content scheduling, posting, caption writing, and basic community management.

Monitor social media performance and identify content themes and formats that resonate with the local audience.

Proactively suggest new content ideas based on local trends, customer behaviour, and competitor activity.

Identify gaps or inconsistencies in visual merchandising and communication.Document findings through photo and video reports.

Provide recommendations for improvement and follow up on outstanding issues.

Conduct regular store visits to assess branding consistency, campaign execution, and overall presentation.

Gather and analyse competitor data, including pricing, promotions, product launches, and marketing activities.

Conduct trading area analysis to understand customer traffic patterns and the competitive landscape.

Perform basic mystery shopping to assess competitor offerings, customer experience, and promotional activities.

Monitor local F&B and social media trends that may present opportunities for WOK HEYCompile findings and insights into structured reports for the marketing team.

Conduct on-ground surveys and informal interviews with customers to gather feedback on products, pricing, promotions, brand perception, and overall customer experience.

Provide local insights to ensure WOK HEY's content and campaigns remain relevant to Malaysian consumers. Keep the Singapore-based marketing team informed of local trends, behaviours, cultural nuances, and market opportunities.

Identify potential content opportunities from local events, communities, collaborations, and cultural moments.

Liaise with local vendors and support the coordination and delivery of marketing materials and logistics for campaigns and activations.

Identify potential local partnerships, influencers, communities, and collaboration opportunities to support WOK HEY Malaysia’s marketing activities.

Prepare regular reports covering store visits, social media performance, competitor activities, customer feedback, campaign execution, and local market trends.

Maintain clear and timely communication with the Singapore marketing team, proactively highlighting key issues, insights, and opportunities.

About you

Fresh graduates or candidates looking to gain hands‑on experience in marketing are welcome to apply.

Must have a positive, can‑do attitude and be willing to learn and take on new challenges.

Able to commit to 30 hours per week and work on weekends when required.

Proactive, responsible, and comfortable working independently as well as with outlet teams.

Interested in social media, content creation, F&B, and local marketing trends.

Comfortable with on‑ground work, including outlet visits, activations, and content shoots.

Good communication and organisational skills.

Able to create basic social media content such as photos, videos, Reels, TikToks, and Stories.

Familiar with Instagram and TikTok, knowledge of Canva or CapCut is an advantage.

Masters of stir fry Lovers of wok hey

We serve the best rice and noodles in town. Cos' we just love stir fry.

Inspired by the cornerstone of Cantonese-style cooking, we seeded an idea to create a modern interpretation of the traditional Asian stir-fry staples.

Hence, WOK HEY sprouted in 2017 as a modern, fast-casual, convenient, take‑out only kiosk concept offering tasty, nutritional, value‑for‑money, customizable fry‑to‑order wok dishes. As a halal‑certified concept, we are able to cater to customers from across all walks of life.

We strongly believe that one day, Asian stir‑fry staples can become a significant mainstream segment in the fast‑casual category globally. We may have started small, but it doesn’t stop us from dreaming big: To be a leading, modern and engaging Asian fast‑casual foodservice brand that loves what we cook, how we serve and who we feed, and we intend to do this one wok at a time.