Content Creator (Short-Form Video)

Farm To Fork Sdn Bhd (Pop Meals); Petaling Jaya; On-site; MYR 39,000 - 61,000; Full time

Benefits offered by this job

Equipment provided

Creative ownership of brand

Staff meals on shoot days

Job summary

Pop Meals is a fast-growing Southeast Asian food brand. We’re seeking a video content creator responsible for daily short-form videos focused on food. You’ll plan a weekly calendar, batch-shoot at outlets, and craft hooks in casual English with Bahasa Malaysia flavour.

Travel to outlets may be required; own transport is preferred. Requirements include 1–3 years in short-form video, CapCut proficiency, fluent Bahasa Malaysia and conversational English, and a passion for food.

Qualifications

• 1–3 years creating short-form video, with a portfolio or personal account.
• Strong phone shooting and CapCut editing with same-day turnaround.
• Fluent Bahasa Malaysia and conversational English.
• A love of food and understanding of Malaysian audiences.
• Own transport and willingness to travel to outlets.

Responsibilities

• Shoot, edit and publish 1 short video per day (about 22 a month).
• Plan a weekly content calendar and batch-shoot at outlets 2 days a week.
• Write hooks and captions in casual English with Bahasa flavour.
• Spot trends and sounds, and adapt them fast.
• Review performance weekly and do more of what works.
• Supply videos for paid ads.

Skills

Video creation

Smartphone videography

Bilingual English/Bahasa Malaysia

Food awareness

Travel readiness

Tools

CapCut

Job description

Pop Meals is one of the fastest-growing food brand startups in Southeast Asia. Our mission is to make quality food accessible for everyone. We use data, automation and technology to redefine the traditional cost structure and to build the future of QSR. Having grown to 90 outlets within just a few years, our ambition is to expand to over 300 outlets in the next 5 years.

What you’ll do:

• Shoot, edit and publish 1 short video per day (about 22 a month), mostly food-focused
• Plan a weekly content calendar and batch-shoot at our outlets 2 days a week
• Write hooks and captions in casual English with Bahasa flavour
• Spot trends and sounds, and adapt them fast
• Review performance weekly and do more of what works
• Supply your best videos for our paid ads

What you bring:

• 1-3 years creating short-form video, with a portfolio or your own account to show
• Strong phone shooting and CapCut editing, with same-day turnaround
• Fluent Bahasa Malaysia and conversational English
• A love of food and a feel for what Malaysian audiences share
• Own transport, and willing to travel to outlets

Nice to have:

• Comfortable on camera or doing voiceover
• Has grown a TikTok or Instagram account
• Basic graphic design skills

What we offer:

• Equipment provided (lights, gimbal, mic, tripod)
• Full creative ownership of a brand with 90+ outlets
• Staff meals on shoot days

Pop Meals is one of the fastest-growing food brand startups in Southeast Asia. Our mission is to make quality food accessible for everyone. We use data, automation and technology to redefine the traditional cost structure and to build the future of QSR. Having grown to 65 outlets within just a few years, our ambition is to expand to over 1,000 outlets in the next 5 years.

At the heart of this journey is our incredible team — passionate individuals who believe in creating real impact through food. Together, we’re not just building outlets; we’re building a movement that connects people through better meals, better service, and better experiences.

Pop Meals is one of the fastest-growing food brand startups in Southeast Asia. Our mission is to make quality food accessible for everyone. We use data, automation and technology to redefine the traditional cost structure and to build the future of QSR. Having grown to 65 outlets within just a few years, our ambition is to expand to over 1,000 outlets in the next 5 years.

At the heart of this journey is our incredible team — passionate individuals who believe in creating real impact through food. Together, we’re not just building outlets; we’re building a movement that connects people through better meals, better service, and better experiences.