Paid Social Media Planner - Global Campaigns

TECHTIERA SDN. BHD.; Kuala Lumpur; On-site; MYR 67,000 - 112,000; Full time

Job summary

TechTiera SDN. BHD. is seeking a Media Planner with hands-on experience in paid social media and performance marketing to plan, launch and optimize campaigns across Korea, Japan and Australia.

You will plan and execute paid social campaigns across Meta, TikTok, LinkedIn and other platforms, managing setup, targeting, bidding, pacing and budgets. The role requires strong analytical and communication skills, comfort with A/B testing and audience segmentation, and the ability to collaborate with

Qualifications

• Experience in Media Planning, Paid Social, Performance Marketing, Digital Advertising or Media Buying.
• Hands-on experience with paid social advertising platforms/business managers.
• Strong understanding of campaign structure, bidding, targeting and budget management.
• Experience with A/B testing, audience segmentation and campaign optimization.
• Strong analytical, communication and organizational skills.

Responsibilities

• Plan and execute paid social campaigns across Meta, TikTok, LinkedIn and other platforms.
• Manage campaign setup, audience targeting, bidding, pacing and budget allocation.
• Develop audience segments, retargeting and lookalike strategies.
• Conduct A/B testing of audiences and creatives.
• Monitor and optimize campaigns based on CPA, CTR, Conversion Rate and ROAS.
• Prepare weekly performance reports and provide actionable recommendations.
• Collaborate with creative, account management and client teams.
• Manage multiple campaigns while ensuring accurate trafficking, QA and budget tracking.

Skills

Media planning

Paid social

Performance marketing

Digital advertising

Media buying

Audience targeting

Campaign optimization

Tools

Meta Ads Manager

TikTok Ads Manager

LinkedIn Ads

Job description

TechTiera SDN. BHD. is seeking a Media Planner with hands-on experience in paid social media and performance marketing to plan, launch and optimize campaigns across Korea, Japan and Australia.

You will plan and execute paid social campaigns across Meta, TikTok, LinkedIn and other platforms, managing setup, targeting, bidding, pacing and budgets. The role requires strong analytical and communication skills, comfort with A/B testing and audience segmentation, and the ability to collaborate with