Senior Media Planning - Immediate Joiner

Cognizant; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Cognizant in Kuala Lumpur is seeking a paid social campaign specialist to plan, launch, and manage tailored campaigns across the APAC region, with a focus on Korea, Japan, and Australia.

You will build campaign structures, optimize bidding, run A/B tests, analyze KPIs, and collaborate with creative and account teams to drive ROI and ROAS. You will report on performance weekly and adapt strategies to evolving markets.

Qualifications

• Experience planning, launching, and managing paid social campaigns across platforms.
• Ability to develop media plans aligned to campaign objectives, audience strategy, and budget requirements.
• Strong understanding of campaign setup, structure, bidding strategies, and budget allocation.
• Experience conducting A/B testing and implementing learnings to improve campaign outcomes.
• Expertise in audience segmentation and targeting.
• Understanding of customer journey and conversion funnels.
• Proficiency in analyzing campaign performance using KPIs.
• Hands-on experience with paid social advertising platforms and business managers.
• Experience using analytics and reporting tools.
• Strong verbal and written communication skills.
• Strong organizational skills and attention to detail with campaign trafficking, QA, and budget tracking.
• Experience in Media Planning, Paid Social, Performance Marketing, Digital Advertising, or a related field.
• Demonstrated experience managing paid social budgets and delivering campaign performance against business objectives.
• Diploma / Bachelor's / Master's degree
• English proficiency is required; Korean and Japanese language skills are a plus but not necessary

Responsibilities

• Develop and execute tailored paid social media strategies for brands in APAC.
• Build, launch, and manage campaign structures within social platforms (Meta, TikTok, LinkedIn, etc.).
• Manage daily bid strategies, pacing, and audience targeting to maximize ROI/ROAS across APAC.
• Design continuous A/B tests for audiences and creatives.
• Report weekly on core KPIs and provide feedback to internal teams.
• Monitor and optimize campaigns based on performance metrics.
• Derive actionable insights and present performance recommendations.
• Collaborate with creative teams, account managers, clients, and cross-functional stakeholders.
• Present media strategies and campaign performance results.
• Manage multiple campaigns simultaneously.

Skills

Paid social campaigns

Media planning

Campaign structure & bidding

A/B testing

Audience segmentation

Performance analytics

Budget management

Communication skills

Cross-functional collaboration

Korean/Japanese language skills (plus)

Education

Diploma / Bachelor's / Masters degree

Job description

About the role

This role will work at the intersection of local brand knowledge and data-driven paid acquisition independently. You will actively build campaign structures, ad sets, and drive preset KPIs for brand partners in the APAC region.

Key responsibilities

• Develop and execute tailored paid social media strategies specifically for brands in Korea, Japan, and Australia
• Build, launch, and manage complex campaign structures directly within social platforms (Meta, TikTok, LinkedIn, etc.), including precise ad set creation, audience segmentation, and reporting
• Manage daily bid strategies, pacing, and audience targeting (lookalikes, custom retargeting) to maximize ROI/ROAS across APAC
• Design continuous A/B tests for audiences and creatives
• Report weekly on core KPIs (CPA, CTR, Conversion Rate) and provide feedback to internal teams
• Monitor and optimize campaigns based on performance metrics
• Derive actionable insights and present performance recommendations
• Collaborate with creative teams, account managers, clients, and cross-functional stakeholders
• Present media strategies and campaign performance results
• Manage multiple campaigns simultaneously

About you

• Experience planning, launching, and managing paid social campaigns across platforms
• Ability to develop media plans aligned to campaign objectives, audience strategy, and budget requirements
• Strong understanding of campaign setup, structure, bidding strategies, and budget allocation
• Experience conducting A/B testing and implementing learnings to improve campaign outcomes
• Expertise in audience segmentation and targeting
• Understanding of customer journey and conversion funnels
• Proficiency in analyzing campaign performance using KPIs
• Hands-on experience with paid social advertising platforms and business managers
• Experience using analytics and reporting tools
• Strong verbal and written communication skills
• Strong organizational skills and attention to detail with campaign trafficking, QA, and budget tracking
• Experience in Media Planning, Paid Social, Performance Marketing, Digital Advertising, or a related field
• Demonstrated experience managing paid social budgets and delivering campaign performance against business objectives
• Diploma / Bachelor's / Master's degree
• English proficiency is required; Korean and Japanese language skills are a plus but not necessary