Media Planner – Paid Social

TECHTIERA SDN. BHD.; Kuala Lumpur; On-site; MYR 67,000 - 112,000; Full time

Job summary

TechTiera SDN. BHD. is seeking a Media Planner with hands-on experience in paid social media and performance marketing to plan, launch and optimize campaigns across Korea, Japan and Australia.

You will plan and execute paid social campaigns across Meta, TikTok, LinkedIn and other platforms, managing setup, targeting, bidding, pacing and budgets. The role requires strong analytical and communication skills, comfort with A/B testing and audience segmentation, and the ability to collaborate with

Qualifications

• Experience in Media Planning, Paid Social, Performance Marketing, Digital Advertising or Media Buying.
• Hands-on experience with paid social advertising platforms/business managers.
• Strong understanding of campaign structure, bidding, targeting and budget management.
• Experience with A/B testing, audience segmentation and campaign optimization.
• Strong analytical, communication and organizational skills.

Responsibilities

• Plan and execute paid social campaigns across Meta, TikTok, LinkedIn and other platforms.
• Manage campaign setup, audience targeting, bidding, pacing and budget allocation.
• Develop audience segments, retargeting and lookalike strategies.
• Conduct A/B testing of audiences and creatives.
• Monitor and optimize campaigns based on CPA, CTR, Conversion Rate and ROAS.
• Prepare weekly performance reports and provide actionable recommendations.
• Collaborate with creative, account management and client teams.
• Manage multiple campaigns while ensuring accurate trafficking, QA and budget tracking.

Skills

Media planning

Paid social

Performance marketing

Digital advertising

Media buying

Audience targeting

Campaign optimization

Tools

Meta Ads Manager

TikTok Ads Manager

LinkedIn Ads

Job description

We are looking for a Media Planner with hands‑on experience in paid social media and performance marketing to plan, launch and optimize campaigns across Korea, Japan and Australia.

Key responsibilities

Plan and execute paid social campaigns across Meta, TikTok, LinkedIn and other platforms

Manage campaign setup, audience targeting, bidding, pacing and budget allocation

Develop audience segments, retargeting and lookalike strategies

Conduct A/B testing of audiences and creatives

Monitor and optimize campaigns based on CPA, CTR, Conversion Rate and ROAS

Prepare weekly performance reports and provide actionable recommendations

Collaborate with creative, account management and client teams

Manage multiple campaigns while ensuring accurate trafficking, QA and budget tracking

About you

Experience in Media Planning, Paid Social, Performance Marketing, Digital Advertising or Media Buying

Hands‑on experience with paid social advertising platforms/business managers

Strong understanding of campaign structure, bidding, targeting and budget management

Experience with A/B testing, audience segmentation and campaign optimization

Strong analytical, communication and organizational skills

TechTiera is a young and innovative information technology services company, with global presence. TechTiera is rightsized for providing maximum value to its customers for information technology services.

TechTiera works with an attitude of providing service with excellence. We are experts in providing IT solutions & professional staffing services. We work with an agile and innovative offshore development approach. Our far reaching contributions has helped us to establish ourselves as an ISO "9001:2015", ISO/IEC "27001:2013" certified company and SEI CMMI Level-3(V1.3-2015) company. Our vision is to excel and serve our clients with exceptional services and quality standards. The blend of industry-leading products, domain knowledge, project management skills and extensive experience has helped TechTiera deliver complete solutions that can help organizations improve quality of service while building customer loyalty and to keep them ahead of their competition.

TechTiera is currently calling the best brains in Content Management, OCR, NLP, Text Mining, Text Analytics, AI, ML, BigData, IoT and digital technologies at all levels. TechTiera provides the best environment for career growth.

TechTiera is a young and innovative information technology services company, with global presence. TechTiera is rightsized for providing maximum value to its customers for information technology services.

TechTiera works with an attitude of providing service with excellence. We are experts in providing IT solutions & professional staffing services. We work with an agile and innovative offshore development approach. Our far reaching contributions has helped us to establish ourselves as an ISO "9001:2015", ISO/IEC "27001:2013" certified company and SEI CMMI Level-3(V1.3-2015) company. Our vision is to excel and serve our clients with exceptional services and quality standards. The blend of industry-leading products, domain knowledge, project management skills and extensive experience has helped TechTiera deliver complete solutions that can help organizations improve quality of service while building customer loyalty and to keep them ahead of their competition.

TechTiera is currently calling the best brains in Content Management, OCR, NLP, Text Mining, Text Analytics, AI, ML, BigData, IoT and digital technologies at all levels. TechTiera provides the best environment for career growth.