Outlet Expansion & Site Strategy Lead

Senjun Industrial Sdn. Bhd.; Kuala Lumpur; On-site; MYR 90,000 - 130,000; Full time

Job summary

Senjun Industrial Sdn. Bhd. is seeking a Site Acquisition Specialist/Senior Specialist in Kuala Lumpur to lead outlet expansion with franchise partners.

The role focuses on identifying, evaluating, and securing optimal locations that fit brand standards, market potential, and financial viability. The ideal candidate will collaborate with franchisees on site selection, conduct feasibility studies, analyze ROI, and manage lease negotiations to secure favorable terms while aligning with strategic

Qualifications

• Bachelor's degree or higher in Business, Real Estate, Marketing, or related field.
• Minimum 2 years of experience in business development, retail expansion, or site acquisition (F&B or retail preferred).
• Proven experience with franchise models and external partners.
• Strong understanding of site selection, lease negotiation, and retail terms.
• Solid financial acumen (ROI, payback period, P&L).
• Familiarity with local retail landscape and high-traffic locations.
• Excellent communication, negotiation, and stakeholder management skills.

Responsibilities

• Identify and evaluate potential locations for new F&B outlets based on foot traffic, demographics, and brand positioning.
• Partner with franchisees to propose, assess, and finalize outlet locations.
• Conduct site feasibility studies, including rental analysis, sales projections, and ROI evaluation.
• Perform market research covering catchment areas, competitor presence, and customer behavior.
• Advise franchisees on location strategy, site suitability, and commercial viability.
• Build and maintain relationships with landlords, mall management, property agents, and developers.
• Lead or support lease negotiations to secure favorable terms for both company and franchise partners.
• Ensure all selected locations meet brand standards, operational requirements, and target market positioning.
• Prepare and present site proposals and business cases for internal and franchisee approvals.
• Monitor performance of newly opened franchise outlets and refine site selection strategies accordingly.
• Act as a key liaison between internal stakeholders and franchisees throughout the expansion process.

Skills

Communication

Negotiation

Stakeholder management

Market analysis

Education

Bachelor's degree in Business, Real Estate, Marketing, or related field

Job description

Senjun Industrial Sdn. Bhd. is seeking a Site Acquisition Specialist/Senior Specialist in Kuala Lumpur to lead outlet expansion with franchise partners.

The role focuses on identifying, evaluating, and securing optimal locations that fit brand standards, market potential, and financial viability. The ideal candidate will collaborate with franchisees on site selection, conduct feasibility studies, analyze ROI, and manage lease negotiations to secure favorable terms while aligning with strategic