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AiMotion is seeking an Operations Team Lead for Social Media Management in Kuala Lumpur. You will oversee strategic operations, optimize marketing workflows across TikTok, Facebook, Instagram, and Xiaohongshu, and guide client-centric process improvements.
Your leadership will drive efficiency and growth across cross-functional teams. You will manage performance, deliver data-driven insights, and ensure successful execution of large-scale automotive digital projects with a focus on excellence
AiMotion is an AI-powered automotive content company based in Kuala Lumpur. We combine advanced AI video technology with deep automotive expertise to deliver innovative content solutions for the automotive industry. Our mission is to transform how vehicles are marketed and sold by creating smarter, more engaging, and more efficient digital experiences.
Job Responsibilities:
1. Strategic Operations Management
Develop, implement, and continuously improve operational strategies, SOPs, workflows, and best practices for the Malaysia market.
Lead operational planning and execution to support business growth, client success, and regional expansion.
Establish standardized and scalable operational processes that can be replicated across clients, projects, and markets.
Identify operational gaps and opportunities for improvement, and implement solutions to enhance efficiency, productivity, and service quality.
Monitor operational KPIs, performance metrics, project progress, and overall operational effectiveness.
2. Automotive & Digital Marketing Operations
Oversee automotive digital marketing and social media operations covering both new and used vehicle businesses.
Develop and optimize social media operating strategies across platforms including TikTok, Facebook, Instagram, and Xiaohongshu (RED).
Conduct in-depth research on the Malaysian automotive market, consumer behavior, competitor activities, and emerging digital trends.
Translate market insights into practical operational strategies and execution plans that improve client performance and market competitiveness.
Oversee AI-powered content delivery, digital campaigns, livestream commerce operations, and digital engagement initiatives.
Ensure the successful execution of large-scale automotive digital and content projects.
3. Client Operations & Performance Management
Provide operational guidance, consultation, training, and ongoing support to clients to maximize the value and effective use of AiMotion's products and solutions.
Develop operational strategies that support client objectives, including customer acquisition, lead generation, lead conversion, engagement, and sales growth.
Monitor client operational performance and proactively identify issues, trends, and opportunities for improvement.
Prepare and present regular operational performance reports covering social media performance, product utilization, market insights, key findings, and optimization recommendations.
Ensure clients receive continuous operational support and that recommended strategies are effectively implemented and followed through.
Lead, manage, and develop the Operations team to ensure effective execution of client projects and operational activities.
Establish team goals, performance expectations, workflows, and accountability standards.
Coach and provide guidance to team members on automotive market knowledge, social media operations, product application, data interpretation, and client management.
Build team capabilities and operational expertise through structured training, knowledge sharing, and continuous improvement.
Monitor staff performance and provide regular feedback, coaching, and performance improvement support where required.
Foster a collaborative and accountable working environment across the Operations team.
5. Cross-Functional Collaboration
Collaborate closely with Product, Sales, Marketing, Creative, and Technical teams to ensure smooth execution of business and client requirements.
Gather and consolidate customer feedback, operational insights, and market requirements for internal stakeholders.
Provide recommendations to Product and Management teams regarding product enhancements, feature requirements, and operational improvements.
Work closely with Sales to support client onboarding, solution implementation, business proposals, and operational requirements.
Coordinate across departments to ensure projects are delivered on time, according to agreed requirements and quality standards.
6. Data & Performance Optimization
Analyze operational, campaign, social media, and client performance data to identify trends, issues, and opportunities.
Use data-driven insights to optimize operational strategies, improve ROI, and enhance client performance.
Track lead generation, engagement, conversion, content performance, product usage, and other relevant operational metrics.
Drive automation, AI adoption, and digital transformation initiatives to improve operational efficiency.
Develop dashboards, reports, and performance reviews to support management decision-making.
7. Operational Excellence & Continuous Improvement
Continuously review existing operational processes and identify opportunities to improve efficiency, scalability, and service quality.
Develop and maintain operational documentation, SOPs, playbooks, and knowledge-sharing materials.
Establish best practices based on market feedback, operational results, and successful client cases.
Ensure operational processes remain aligned with AiMotion's business objectives, customer needs, and evolving automotive market conditions.
Job Requirements:
Diploma or Bachelor's Degree in Business, Marketing, Digital Marketing, Mass Communication, Business Administration, Operations Management, or a related field.
3+ years of experience in operations, digital marketing, SaaS platforms, social media, automotive, account management, or a related field, with experience in team leadership or project management preferred.
Strong understanding of the Malaysian automotive industry, including new and used car market dynamics, is highly preferred.
Strong understanding of social media platforms and digital marketing operations, particularly TikTok, Facebook, Instagram, and Xiaohongshu (RED).
Strong analytical and problem-solving skills, with the ability to translate data into actionable business recommendations.
Strong communication, presentation, coordination, and client-facing skills.
Demonstrated leadership ability with experience in coaching, developing, and managing team members.
Strong organizational and project management skills, with the ability to manage multiple projects and priorities simultaneously.
Able to communicate well in English, Malay and Mandarin as this role requires engaging with Mandarin-speaking clients and stakeholders.
Perks and benefits