Night-Shift Programmatic Campaign Lead

TDCX Malaysia; Kuala Lumpur; Presencial; MYR 40.000 - 65.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical

Miscellaneous allowance

Dental

Vision

Bonus and incentive plan

Descripción de la vacante

TDCX Malaysia is seeking a Programmatic Campaign Manager for night shifts to oversee end-to-end programmatic campaigns, from setup to optimization, and to report on performance.

You will collaborate with clients and internal teams, analyze data, and propose optimization strategies, including A/B testing and regular reporting for MBRS and QBRs, leveraging Google Ads, Meta Ads, Excel, and analytics tools.

Formación

• Minimum educational requirement is SPM graduate or equivalent.
• 2-3 years of experience in performance marketing, mobile app advertising, or advertising services; relevant internship or graduate experience will also be considered.
• At least 1 year of experience using online advertising platforms such as Google Ads or Meta Ads.
• Excellent English communication and customer service skills, with proficiency at CEFR Level C1 or higher (spoken, written, and reading).

Responsabilidades

• Set up programmatic advertising campaigns, including campaign creation, MMP integration, creative uploads, targeting configurations, and other operations based on client requests and established guidelines.
• Manage active campaigns by updating creatives, modifying campaign settings, optimizing performance, and executing A/B tests.
• Monitor campaign performance daily, analyze key metrics, and identify trends and optimization opportunities.
• Pull campaign data, configure or update reporting metrics, and generate customized reports using Excel, Google Workspace, and data analytics tools.
• Prepare charts, tables, and presentation materials for Monthly Business Reviews (MBRs) and Quarterly Business Reviews (QBRs).

Conocimientos

Programmatic advertising

Google Ads

Meta Ads

Excel

Data analysis

Educación

SPM graduate or equivalent

Herramientas

SQL

Descripción del empleo

TDCX Malaysia is seeking a Programmatic Campaign Manager for night shifts to oversee end-to-end programmatic campaigns, from setup to optimization, and to report on performance.

You will collaborate with clients and internal teams, analyze data, and propose optimization strategies, including A/B testing and regular reporting for MBRS and QBRs, leveraging Google Ads, Meta Ads, Excel, and analytics tools.