Urgent! Programmatic Campaign Manager (Night Shift)

TDCX Malaysia; Kuala Lumpur; On-site; MYR 40,000 - 65,000; Full time

Benefits offered by this job

Medical

Miscellaneous allowance

Dental

Vision

Bonus and incentive plan

Job summary

TDCX Malaysia is seeking a Programmatic Campaign Manager for night shifts to oversee end-to-end programmatic campaigns, from setup to optimization, and to report on performance.

You will collaborate with clients and internal teams, analyze data, and propose optimization strategies, including A/B testing and regular reporting for MBRS and QBRs, leveraging Google Ads, Meta Ads, Excel, and analytics tools.

Qualifications

• Minimum educational requirement is SPM graduate or equivalent.
• 2-3 years of experience in performance marketing, mobile app advertising, or advertising services; relevant internship or graduate experience will also be considered.
• At least 1 year of experience using online advertising platforms such as Google Ads or Meta Ads.
• Excellent English communication and customer service skills, with proficiency at CEFR Level C1 or higher (spoken, written, and reading).

Responsibilities

• Set up programmatic advertising campaigns, including campaign creation, MMP integration, creative uploads, targeting configurations, and other operations based on client requests and established guidelines.
• Manage active campaigns by updating creatives, modifying campaign settings, optimizing performance, and executing A/B tests.
• Monitor campaign performance daily, analyze key metrics, and identify trends and optimization opportunities.
• Pull campaign data, configure or update reporting metrics, and generate customized reports using Excel, Google Workspace, and data analytics tools.
• Prepare charts, tables, and presentation materials for Monthly Business Reviews (MBRs) and Quarterly Business Reviews (QBRs).

Skills

Programmatic advertising

Google Ads

Meta Ads

Excel

Data analysis

Education

SPM graduate or equivalent

Tools

SQL

Job description

Urgent! Programmatic Campaign Manager (Night Shift)

As a Programmatic Campaign Manager, you will manage digital advertising campaigns from setup to optimization and performance reporting. You will analyze campaign data, recommend optimization strategies, and coordinate with clients and internal sales teams to support campaign performance and account objectives.

Responsibilities

• Set up programmatic advertising campaigns, including campaign creation, Mobile Measurement Partner (MMP) integration, creative uploads, targeting configurations, and other operations based on client requests and established guidelines.
• Manage active campaigns by updating creatives, modifying campaign settings, optimizing performance, and executing A/B tests.
• Monitor campaign performance daily, analyze key metrics, and identify trends and optimization opportunities.
• Pull campaign data, configure or update reporting metrics, and generate customized reports using Excel, Google Workspace, and data analytics tools.
• Prepare charts, tables, and presentation materials for Monthly Business Reviews (MBRs) and Quarterly Business Reviews (QBRs).

Job Requirements

• Minimumeducational requirement is SPM graduate or equivalent.
• 2-3 years of experience in performance marketing, mobile app advertising, or advertising services; relevant internship or graduate experience will also be considered.
• At least 1 year of experience using online advertising platforms such as Google Ads or Meta Ads.
• Excellent English communication and customer service skills, with proficiency at CEFR Level C1 or higher (spoken, written, and reading).

Preferred Qualifications

• Experience in Google Ads or Meta Ads operations, advertising optimization, or an overseas advertising agency.
• Experience with SQL, pivot tables, web technologies, web programming languages, or APIs.
• Understanding of advanced performance marketing concepts, including cohort analysis, lifetime value (LTV), and ad fraud.
• Experience in mobile advertising client communication and performance presentations.

Information Technology Services 1,001-5,000 employees

Who is TDCX?

Singapore-based TDCX is a global business process outsourcing (BPO) leader, offering advanced customer experience (CX) solutions, sales and digital marketing services, and content moderation. It caters to industries such as digital advertising, social media, e-commerce, fintech, gaming, healthtech, media, technology, and travel & hospitality.

TDCX’s smart, scalable approach- driven by innovation and operational precision- positions it as a key partner for companies targeting tangible outcomes. With more than 20,000 employees across 39 locations worldwide, TDCX delivers robust coverage across Asia, Europe, and the U.S.

Who is TDCX?

Singapore-based TDCX is a global business process outsourcing (BPO) leader, offering advanced customer experience (CX) solutions, sales and digital marketing services, and content moderation. It caters to industries such as digital advertising, social media, e-commerce, fintech, gaming, healthtech, media, technology, and travel & hospitality.

TDCX’s smart, scalable approach- driven by innovation and operational precision- positions it as a key partner for companies targeting tangible outcomes. With more than 20,000 employees across 39 locations worldwide, TDCX delivers robust coverage across Asia, Europe, and the U.S.

Perks and benefits Medical Miscellaneous allowance Dental Vision Incentive, Bonus and Commission Plan, Life-long Le

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