Multi-Channel CRM & Campaigns Marketing Specialist

Carousell Group

Kuala Lumpur

On-site

MYR 70,000 - 110,000

Full time

3 days ago

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Job summary

Carousell Group in Kuala Lumpur is seeking a proactive Marketing Executive to support CRM and integrated marketing campaigns for Carousell Luxury and LuxLexicon. Based in Kuala Lumpur, you will collaborate with Singapore teams to engage customers across marketplaces, websites, and digital touchpoints.

The role emphasizes CRM & Customer Engagement (50%), Campaign Planning & Execution (35%), and Marketing Reporting & Operations (15%).

Qualifications

Minimum 2 years in CRM, digital marketing or related field.
Proficiency in HTML is mandatory, including editing email templates.
Hands-on experience executing CRM campaigns across multiple channels (email, push, in-app, direct messaging).
Familiarity with CRM/marketing tools such as CleverTap, Klaviyo, Braze, Mailchimp or equivalents.
Ability to leverage AI tools to improve workflows and execution.

Responsibilities

Plan and execute CRM campaigns across channels (email, push, in-app, CarouDM).
Manage end-to-end CRM campaign execution from copy to post-campaign reporting.
Coordinate CRM campaigns for Carousell marketplace and Shopify ecosystem using platforms like CleverTap, Klaviyo, Braze, Mailchimp.
Build and troubleshoot HTML-based EDM templates with accurate content, images, CTAs and tracking.
Maintain landing pages and in-app banners for marketing touchpoints.
Monitor engagement and conversion, identify opportunities to improve campaigns.