Marketing Executive: Growth & Campaigns Lead

Private Advertiser; Puchong; On-site; MYR 36,000 - 58,000; Full time

Job summary

Private Advertiser in Malaysia seeks a Marketing Executive to plan and execute ATL and BTL campaigns, coordinate vendors and logistics, and support product launches with research-driven insights.

The role involves collaborating with sales and brand teams, ensuring brand adherence, and tracking campaign performance to optimize outcomes. FMCG exposure is preferred, with 1–2 years of experience and strong communication skills.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 1-2 years of relevant marketing experience, preferably FMCG.
• Exposure to digital marketing and social media coordination is an advantage.
• Strong understanding of consumer behavior, market trends and competitor dynamics.

Responsibilities

• Assist in planning and executing ATL marketing activities (advertising, social media plan).
• Support BTL marketing activities (promotions, events, in-store activations).
• Coordinate vendors, logistics and material preparation for campaigns.
• Conduct market research and competitor analysis to gather insights.
• Collaborate with internal teams and external stakeholders to align marketing initiatives.
• Liaise with agencies, designers and printers to deliver materials on time.
• Track campaign performance and prepare reports for evaluation.
• Assist Brand Manager with documentation and reporting.

Skills

Communication skills

Coordination

Interpersonal skills

MS Office

Education

Bachelor's degree in Marketing

Tools

MS Office

Marketing tools

Job description

Private Advertiser in Malaysia seeks a Marketing Executive to plan and execute ATL and BTL campaigns, coordinate vendors and logistics, and support product launches with research-driven insights.

The role involves collaborating with sales and brand teams, ensuring brand adherence, and tracking campaign performance to optimize outcomes. FMCG exposure is preferred, with 1–2 years of experience and strong communication skills.