Assistant Marketing Manager – 360 Growth & Insights

CARSOME Sdn Bhd; Petaling Jaya; On-site; MYR 60,000 - 90,000; Full time

Job summary

CARSOME Sdn Bhd is seeking a data-driven marketer to lead 360-degree campaigns across digital, traditional, and experiential channels in Malaysia. You will translate consumer insights into growth strategies while partnering with cross-functional teams to align initiatives with business goals.

You will manage budgets, ensure brand consistency, monitor performance, and report ROI with data-driven analytics. A Bachelor’s degree in Marketing or related field is required, plus strong collaboration

Qualifications

• Bachelor’s degree in Marketing or related field.
• Ability to derive opportunities from data, insights, and market research.
• Strong project management and organizational skills.
• Creative and customer-centric marketing solutions; social media analytics familiarity.
• Excellent collaboration with internal teams and external partners.
• 360 media know-how.

Responsibilities

• Analyze consumer behavior across touchpoints to identify growth opportunities.
• Develop and execute 360-degree marketing strategies across channels.
• Partner with cross-functional teams to align initiatives with insights and goals.
• Conduct market research and behavioral analysis of customer needs.
• Translate insights into actionable marketing plans driving engagement and loyalty.
• Design holistic marketing initiatives online and offline for a seamless experience.
• Ensure brand consistency across all touchpoints and collect stakeholder feedback.
• Manage marketing budget and prioritize initiatives with measurable ROI.
• Monitor and report marketing performance with data-driven insights.

Skills

Data-driven marketing

Campaign management

Cross-functional collaboration

Budget management

Analytics

Brand consistency

Consumer insights

Marketing strategy

360-degree marketing

Education

Bachelor’s degree in Marketing, Business Administration, Mass Communications or related field

Tools

Marketing automation

Analytics platforms

Multi-channel execution

Job description

CARSOME Sdn Bhd is seeking a data-driven marketer to lead 360-degree campaigns across digital, traditional, and experiential channels in Malaysia. You will translate consumer insights into growth strategies while partnering with cross-functional teams to align initiatives with business goals.

You will manage budgets, ensure brand consistency, monitor performance, and report ROI with data-driven analytics. A Bachelor’s degree in Marketing or related field is required, plus strong collaboration