Media Buyer / Senior Media Buyer

Maneuver Marketing; Malaysia; On-site; MYR 78,120 - 122,760; Full time

Job summary

Maneuver Marketing in Malaysia is seeking a seasoned Media Buyer to scale performance for our DTC health and wellness brand. You will own campaigns from strategy to optimization, focusing on ROAS and scalable growth across video, static and social placements.

Collaborate with Growth Strategists and cross-functional teams to identify leverage points, test architectures, and drive data-driven decisions that improve CVR and AOV while maintaining policy compliance.

Qualifications

• 4+ years of experience with DTC brands as a media buyer.
• Strong analytical mindset and data-driven decision making.
• Experience managing ad budgets, testing structures and bid strategies.
• Ability to coordinate with multiple teams and manage projects.

Responsibilities

• Identify gaps in account structure, test process, and bid strategies.
• Own performance outcomes on projects and steer spend decisions.
• Coordinate testing architecture across campaigns and video types.
• Monitor campaigns daily, optimize allocations, and scale high performers.
• Collaborate with Growth Strategists and measurement teams to define ROAS targets.

Skills

Media buying experience

Analytical mindset

Project management

Cross-functional collaboration

Budget & bid strategy

Organization & resourcefulness

Tools

Google Sheets

Job description

Maneuver Marketing

Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products.

Build, Scale & Operate Leading DTC Brands alongside A-Players

Maneuver Marketing

Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products.

In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs.

These results caught the attention of The Financial Times, as they ranked us among APACs top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards, jointly organised by The Business Times and KPMG in Singapore.

This is just the beginning of our journey, and you could be part of the next stage of our growth!

Your Role

As Maneuver scales through deeper use of AI, automation, APIs, and cross-functional media intelligence, we're evolving the Media Buyer role from a pure execution function into a hybrid operator-strategist.

You take full ownership of performance outcomes on specific projects, acting as a strategic growth driver by identifying high-leverage opportunities across creative, audience, funnel, offer, and structure, while partnering with Growth Strategists to steer spend decisions and leading end-to-end media operations to enable sustainable scaling.

What You’ll Do

Problem Diagnosis & Opportunity Identification

• Media Buying: Identify gaps in account structure, test process, grad or win rates, targeting, placements, bid strategies, and ad set-up
• Researches the market, product, and competition proactively to contribute valuable inputs
• Identify gaps in message-market fit, untapped niches within the market, creative formats, placement-specific performance, etc.
• Funnel: Identify gaps in post-click experience, including the landing page, mobile vs desktop, cross-sells/upsells, etc.

Smart Use of Video Inventory

• Pair videos with optimal new copy and/or resurface high-performing legacy copy that can give new videos an edge
• Adjust post click destinations to maximize performance (Sales page vs listicle vs quiz vs VSL funnel)
• Suggest structural changes and solve for bottlenecks in AOV, CVR, or backend monetization
• You’ll work with Growth Strategist and the rest of the team to identify patterns across video types (VSLs, influencer, partnership, in-house) to inform future creative strategy and funnel adjustments — testing different LPs, listicles, upsell paths, or offers to maximize CVR and AOV.

Data, Reporting & Collaboration

• Partner with Growth Strategist and Haus measurement team to determine real ROAS thresholds using in-platform + post-purchase data
• Triangulate multiple data sources to define what 'good performance' looks like and push back on misleading signals
• Create comprehensive performance tracking using advanced Google Sheets capabilities. Familiarity with formulas like VLOOKUPs & pivot tables is compulsory
• Provides clear, actionable analysis of the data—translating numbers into insights that help optimize performance and drive better decision-making.

Optimize Testing Architecture

• Build efficient structures for testing including dedicated VSL campaigns, isolated placements (Reels vs Feed vs Stories), and strategic use of cost caps, bid multipliers, and volume bidding
• Ensure video throughput velocity (number of videos tested, scaled, iterated) through optimizing test setups workflow, batching creative variants, and minimizing launch bottlenecks
• Organize and group tests across video types and creative formats (VSLs, influencer, partnership, inhouse)
• Analyze and compare performance across different campaign structures post-testing to identify optimal architectures for scaling

Perform Media Buying Responsibilities

• Campaign management: Monitor, trim, scale, add ads, and rotate past performers
• Brief, coordinate, and quality-check executions with virtual assistants (VAs)
• Perform weekend/holiday campaign monitoring and high priority optimizations
• Work with Creative, Compliance, and Product teams to ensure ads remain within policy boundaries — balancing creativity with delivery reliability

Project Ownership

• Demonstrate deep understanding of strategic project outcomes and constraints, taking accountability for results
• Actively seek ways to contribute to project success beyond assigned tasks, including taking items off Growth Strategist's and other team members' plates to help them focus on highest-value activities
• Learn from other accounts and bridge insights across different projects to identify patterns and opportunities for improvement
• Execute with agency and urgency while maintaining quality standards

How You’ll Succeed

• Grow incremental Meta spend (with a focus on Instagram Feeds/Reels/Stories and Facebook Reels)
• Drive profitable blended ROAS (>1x) — even when in-platform metrics look unprofitable (e.g. 0.3x)
• Support both TOF reach and BOF/Buyer retargeting objectives using the right creative types and setups

What You Bring

• At least 4 years of relevant experience working with DTC brands as a media buyer.
• Strong work ethics - we built our brand to 9 figures in revenue profitably with ~30 full-time employees and this would not have happened without a strong work ethic and a mission-driven culture. We aim to build the brand to 10 figures by the end of the decade, and this requires a strong sense of commitment to build something together with like-minded people.
• Analytical mindset - you should be comfortable working with data, analyzing key metrics, and understanding the fundamental marketing levers that drive performance.
• Strong media buying skills - experienced in managing ad budgets, experimenting with campaign structures, and understanding the basics of manual bid strategies.
• Project management – ability to identify goals, contribute to planning, and execute tasks effectively, adapting to real-time data and feedback to refine strategies and deliver quality results
• Project coordination skills – ability to collaborate with other departments to ensure projects stay on track and within timelines.
• Other important soft skills - resourcefulness, organization, independent, problem-solver