Senior Executive, Media Planning & Performance

UEM Sunrise Berhad; Kuala Lumpur; On-site; MYR 60,000 - 120,000; Full time

Job summary

UEM Sunrise Berhad is seeking a data-driven media professional to support the Media Strategy & Performance Manager in delivering integrated strategies across digital and offline channels. You will help generate quality leads, improve sales conversion, and maximise marketing ROI through campaign planning, agency coordination, and performance tracking.

You will also work with CDP-driven activation strategies to sharpen audience targeting, enhance campaign effectiveness and achieve project KPIs.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related discipline.
• At least 2 years of experience in media planning, performance marketing, or digital advertising.
• Hands-on experience managing paid media campaigns across Google, Meta, TikTok, and LinkedIn.
• Proficient in Excel and PowerPoint for data analysis, reporting, budget tracking and visualisation.
• Ability to translate analytics data from GA4, dashboards, and CDP into optimisation actions.
• Solid experience with CRM and lead management systems.
• Strong tracking knowledge: GA4 events, Google tags, Meta Pixel, and other frameworks.
• Experience with custom conversions, audience segmentation, and remarketing.
• Experience in property development or high-value lead generation is a plus.

Responsibilities

• Support the line manager in developing and executing integrated media strategies across digital and offline channels.
• Review media proposals and highlight strategic matters when needed.
• Manage end-to-end campaign execution aligned with target audience and KPIs.
• Track campaign performance against CPL, leads, conversion rates and ROI.
• Analyse data and propose optimisation to improve effectiveness and efficiency.
• Act as liaison with media agencies and media owners for quality planning and execution.
• Collaborate with internal stakeholders to ensure timely delivery and objective alignment.
• Support activation of campaigns using CDP segments and first-party data.
• Assist in tracking implementation, tagging, and data validation for accurate measurement.
• Oversee procurement docs and maintain media plan records with governance compliance.
• Stay updated on media trends and perform other duties as directed by management.

Skills

Media planning

Performance marketing

Digital advertising

Excel

PowerPoint

Data analysis

CRM & lead management

GA4 tracking

CDP knowledge

Tracking implementation

Education

Bachelor's Degree in Marketing/Business/Communications

Tools

Google Ads

Meta Ads Manager

TikTok Ads Manager

LinkedIn Ads Manager

Job description

We are looking for a data-driven media professional to support the Media Strategy & Performance Manager in delivering integrated strategies across digital and offline channels. You will play a key role in generating quality leads, improving sales conversion and maximising marketing ROI through effective campaign planning, agency coordination, performance tracking and continuous optimisation.

You will also have the opportunity to work with emerging media technologies and CDP-driven activation strategies to sharpen audience targeting, enhance campaign effectiveness and achieve project KPIs.

Responsibilities

Media Planning & Campaign Execution

• Support the line manager in developing and executing integrated media strategies across digital and offline channels (Google, Meta, TikTok, Programmatic, OOH, print).
• Review media proposals and elevate strategic matters when required.
• Manage end-to-end execution of assigned campaigns, ensuring alignment with target audience, sales funnel objectives, and KPIs.

Performance Monitoring & Optimisation

• Track and monitor campaign performance against KPIs (CPL, qualified leads, conversion rates, ROI).
• Analyse performance data and recommend optimisation strategies to improve effectiveness and efficiency.

Agency & Stakeholder Management

• Act as the operational liaison with media agencies and media owners to ensure quality planning and execution.
• Collaborate with internal stakeholders to ensure campaigns are delivered on time and aligned with objectives.

CDP & Martech Support

• Support activation of media campaigns using CDP segments and first-party data.
• Assist in tracking implementation, tagging, and data validation to ensure accurate measurement.
• Support initiatives involving new channels, tools, or advertising technologies.

Administration, Governance & Documentation

• Oversee and manage the end-to-end processing of purchase requisitions, purchase orders (PO), and payment requests for media campaigns, ensuring accuracy and compliance with internal policies.
• Liaise with Finance, Procurement, and external vendors to ensure timely invoice submission, verification, and payment processing.
• Maintain proper documentation and record-keeping of media plans, contracts, rate cards, and campaign-related documents in accordance with company governance and audit requirements.

Continuous Improvement & Other Duties

• Stay updated on media trends and platform developments to enhance campaign effectiveness.
• Undertake any other assignments as directed by Management.

Qualifications

• Bachelor's Degree in Marketing, Business, Communications, or related discipline
• At least 2 years of experience in media planning, performance marketing, or digital advertising
• Hands-on experience managing and optimising paid media campaigns across multiple platforms, including Google Ads, Meta Ads Manager, TikTok Ads Manager, and LinkedIn Ads Manager.
• Strong proficiency in Microsoft Excel and PowerPoint for data analysis, reporting, budget tracking, and performance visualisation.
• Ability to interpret and translate data from analytics and tracking tools such as Google Analytics (GA4), platform insights dashboards, and Customer Data Platform (CDP) systems into actionable optimisation strategies.
• Solid experience working with CRM and lead management systems.
• Strong understanding of tracking implementation, including Google Analytics event tracking, Google Ads conversion tags, Meta Pixel, and other platform tracking frameworks to ensure accurate performance measurement.
• Experience setting up custom conversions, audience segmentation, and remarketing strategies across platforms is an added advantage.
• Experience in property development or high-value lead generation industries is an advantage.