MarTech Lead: Strategy, Governance & AI-Driven Growth

Trade Nation; Kuala Lumpur; On-site; MYR 180,000 - 240,000; Full time

Job summary

Trade Nation is seeking a MarTech Lead to own the marketing technology ecosystem across a multi-regulated environment. You will shape the MarTech strategy, architecture, roadmap and vendor landscape, collaborating with Marketing, Product, Engineering and Data.

This is a hands-on role with decision-making on technology and vendors, focusing on governance, integrations and data quality. You will manage CMS, HubSpot, tracking and analytics, including server-side tagging, GA4 and Amplitude

Qualifications

• 6+ years in MarTech, Marketing Ops, Growth Eng or related field; at least 2 years owning a tech stack.
• Hands-on with headless CMS platforms.
• Experience with HubSpot or enterprise CRM, server-side tagging and GA4/Amplitude.
• Vendor selection, negotiation and tech rationalisation experience.
• Strong delivery and documentation skills; define scope, milestones, ownership, and tech requirements.
• Practical AI use cases in Marketing; identify measurable value.
• Experience in regulated industries is a plus.
• Understanding consent, data governance and regulatory compliance in digital marketing.

Responsibilities

• Own MarTech strategy and architecture, audit and future-state tech stack.
• Manage CMS, HubSpot, tracking and analytics governance and integrations.
• Lead vendor selection, negotiations and renewals; decide buy/build/retire.
• Build foundations for tracking, measurement and analytics (server-side GTM, GA4, Consent Mode, Amplitude).
• Identify and deliver AI use cases across content, localization and reporting.
• Set delivery standards; translate Marketing requirements into clear technical projects with ownership.
• Act as technology partner for Marketing; coordinate with Product, Engineering and Data; own FY27 MarTech roadmap.

Skills

MarTech strategy

Vendor management

Headless CMS

Server-side tagging

Compliance in marketing

Cross-functional leadership

AI in marketing

Tools

HubSpot

GA4

Amplitude

Job description

Trade Nation is seeking a MarTech Lead to own the marketing technology ecosystem across a multi-regulated environment. You will shape the MarTech strategy, architecture, roadmap and vendor landscape, collaborating with Marketing, Product, Engineering and Data.

This is a hands-on role with decision-making on technology and vendors, focusing on governance, integrations and data quality. You will manage CMS, HubSpot, tracking and analytics, including server-side tagging, GA4 and Amplitude