MarTech Lead

Trade Nation; Kuala Lumpur; On-site; MYR 180,000 - 240,000; Full time

Job summary

Trade Nation is seeking a MarTech Lead to own the marketing technology ecosystem across a multi-regulated environment. You will shape the MarTech strategy, architecture, roadmap and vendor landscape, collaborating with Marketing, Product, Engineering and Data.

This is a hands-on role with decision-making on technology and vendors, focusing on governance, integrations and data quality. You will manage CMS, HubSpot, tracking and analytics, including server-side tagging, GA4 and Amplitude

Qualifications

• 6+ years in MarTech, Marketing Ops, Growth Eng or related field; at least 2 years owning a tech stack.
• Hands-on with headless CMS platforms.
• Experience with HubSpot or enterprise CRM, server-side tagging and GA4/Amplitude.
• Vendor selection, negotiation and tech rationalisation experience.
• Strong delivery and documentation skills; define scope, milestones, ownership, and tech requirements.
• Practical AI use cases in Marketing; identify measurable value.
• Experience in regulated industries is a plus.
• Understanding consent, data governance and regulatory compliance in digital marketing.

Responsibilities

• Own MarTech strategy and architecture, audit and future-state tech stack.
• Manage CMS, HubSpot, tracking and analytics governance and integrations.
• Lead vendor selection, negotiations and renewals; decide buy/build/retire.
• Build foundations for tracking, measurement and analytics (server-side GTM, GA4, Consent Mode, Amplitude).
• Identify and deliver AI use cases across content, localization and reporting.
• Set delivery standards; translate Marketing requirements into clear technical projects with ownership.
• Act as technology partner for Marketing; coordinate with Product, Engineering and Data; own FY27 MarTech roadmap.

Skills

MarTech strategy

Vendor management

Headless CMS

Server-side tagging

Compliance in marketing

Cross-functional leadership

AI in marketing

Tools

HubSpot

GA4

Amplitude

Job description

Role Overview

• We are looking for a MarTech Lead to take ownership of our marketing technology ecosystem and shape its future across a multi-jurisdiction regulated environment
• You will own the MarTech strategy, architecture, roadmap and vendor landscape, while working closely with Marketing, Product, Engineering and Data. This is a hands-on role where you will make technology and vendor decisions, shape requirements and drive delivery
• Our stack is evolving quickly, with HubSpot becoming our sole CRM, the website moving to a headless CMS, tracking transitioning to server-side GTM and Consent Mode, and Amplitude being rolled out as our behavioural analytics platform
• Compliance is an integral part of the role, with consent, data governance and financial promotions requirements embedded into the way our MarTech ecosystem operates

Responsibilities

• Own the MarTech strategy and architecture, including the audit, rationalisation roadmap and future-state technology stack
• Own the CMS, HubSpot, tracking and analytics ecosystem, ensuring strong governance, integrations, data quality and scalable processes
• Lead vendor selection, negotiations and renewals, making clear decisions on when to buy, build or retire technology
• Build the foundations for tracking, measurement and analytics, including server-side GTM, GA4, Consent Mode and Amplitude activation
• Identify and deliver practical AI use cases across content, localisation, reporting and campaign operations
• Establish clear delivery and documentation standards, turning Marketing requirements into well-defined technical projects with clear ownership and milestones
• Act as the key technology partner for Marketing, coordinating with Product, Engineering and Data teams and owning the FY27 MarTech roadmap, including the 2027 rebrand workstream

Requirements

• 6+ years of experience in MarTech, Marketing Operations, Growth Engineering or a related field, including at least 2 years owning a technology stack
• Hands-on experience with headless CMS platforms
• Strong experience with at least one of the following: HubSpot or an equivalent enterprise CRM, server-side tagging and GA4, Amplitude, Mixpanel or similar product analytics platforms
• Proven experience in vendor selection, contract negotiation and technology rationalisation, with the ability to assess when to buy, build or retire a solution
• Strong project delivery and documentation skills, with experience defining scope, milestones, ownership and technical requirements
• Practical experience with AI tools in Marketing and the ability to identify valuable, measurable use cases
• Experience in a regulated industry, such as trading, fintech, gambling or insurance, is a strong advantage
• Understanding of consent, data governance and compliance requirements in digital marketing
• Comfortable working across Marketing, Product, Engineering and Data, with strong communication skills and the ability to lead cross-functional projects remotely