Analytics & MarTech Lead: Tracking, Data Integrity & Growth

NEXT Ventures; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

NEXT Ventures is seeking a Senior Executive for Analytics & MarTech in Kuala Lumpur, Malaysia. You will be responsible for managing tracking implementations, ensuring data accuracy, and optimizing analytics across diverse platforms. The ideal candidate has 1–3 years of experience with Google Tag Manager, GA4, and major advertising platforms. Strong analytical skills and an understanding of privacy compliance are essential. This role offers an exciting opportunity to impact data-driven decision-making and marketing strategies.

Qualifications

• 1–3 years of hands-on experience in analytics, tracking implementation, or marketing technology roles.
• Strong experience with GTM, GA4, and Meta Pixel / Conversions API.
• Familiarity with major ad platforms including Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads.
• Understanding of data layers, cookies, webhooks, server events, and attribution concepts.
• Proficiency in Google Sheets or Excel for validation, analysis, and reporting.

Responsibilities

• Set up, configure, and maintain tracking tags using Google Tag Manager.
• Implement and manage browser-side and server-side tracking solutions.
• Perform regular QA audits to validate tracking accuracy across platforms.
• Implement and verify tracking across multiple advertising platforms.
• Assist in implementing server-side GTM containers and tracking solutions.

Skills

Google Tag Manager

GA4

Meta Pixel

JavaScript

HTML

CSS

Google Ads

LinkedIn Ads

TikTok Ads

Excel

Google Sheets

Job description

NEXT Ventures is seeking a Senior Executive for Analytics & MarTech in Kuala Lumpur, Malaysia. You will be responsible for managing tracking implementations, ensuring data accuracy, and optimizing analytics across diverse platforms. The ideal candidate has 1–3 years of experience with Google Tag Manager, GA4, and major advertising platforms. Strong analytical skills and an understanding of privacy compliance are essential. This role offers an exciting opportunity to impact data-driven decision-making and marketing strategies.