Senior Martech Solutions Architect

DFI Retail Group; Petaling Jaya; On-site; MYR 180,000 - 300,000; Full time

Job summary

DFI Retail Group seeks an experienced Solution Architect to lead the Customer Engagement Platform architecture across markets. You will design scalable MarTech stacks, define data models, and govern technical standards to maximise engagement, loyalty, and marketing activation.

You will partner with Enterprise Architecture, Security, Data Engineering, and product teams to deliver architecture that is scalable, secure, and aligned with business goals.

Qualifications

• 8+ years of experience in MarTech, digital architecture, or related roles.
• Bachelor's degree in Computer Science, Information Systems, Engineering, or related discipline.
• Proven experience in solution architecture and multiple platform deployments with measurable gains.
• Hands-on architecture work for CDP, Marketing Automation, CMS, or Loyalty systems.
• Strong stakeholder management and ability to translate business needs into technical solutions.
• Solid project/program management expertise (Agile/Waterfall).
• Excellent problem-solving, communication, and architecture documentation skills.

Responsibilities

• Lead the solution architecture and technical direction of the CEP across markets.
• Design end-to-end MarTech architecture covering CDP, Loyalty, CMS, and more.
• Define API frameworks, data models, and real-time data flows.
• Govern architecture decisions, risks, and solution quality.
• Collaborate with Enterprise Architecture, Security, Data Engineering, and CEP teams.

Skills

MarTech

Digital architecture

Solution architecture

Stakeholder management

Project management

Agile/Waterfall

Architecture documentation

Education

Bachelor's degree in CS/IS/Engineering

Tools

CDP

Marketing Automation

CMS

Loyalty systems

Job description

DFI Retail Group is a leading pan-Asian retailer and operates across four broad formats: Food (including Supermarkets, Hypermarkets, and Convenience Stores), Health & Beauty, Home Furnishings, and Restaurants. The Group has operations in 12 markets and operates multiple formats in most markets to satisfy different customer segments and trades under well-recognized brands.

About the Role

Lead the solution architecture and technical direction of the Customer Engagement Platform (CEP), ensuring scalable, secure, and business-aligned solutions that maximise native platform capabilities and support customer engagement, loyalty, personalisation, and marketing activation across multiple markets.

You will ensure the MarTech stack is scalable, secure, maintainable, and aligned with business and best practices while driving architectural consistency across markets.

• Design the end-to-end technical architecture of the unified MarTech stack, covering CDP, Loyalty, CMS, Marketing Automation, Campaign & Journey Orchestration, and Survey & Feedback modules, including integration with existing DFI systems and infrastructure.
• Define and maintain architecture standards, design patterns, integration approaches, and unified customer, event, and activation data models across markets.
• Govern architecture decisions, technical risks, design exceptions, and solution quality.
• Partner with Enterprise Architecture, Security, Data Engineering, Digital, Product Owners, and CEP teams on architecture and solution decisions.

Platform Integration & Technical Design

• Architect and oversee integrations between the unified MarTech stack and systems such as Data Lake, POS, eCommerce, Mobile App, and CRM, ensuring seamless data flow and operational alignment.
• Define API frameworks, event schemas, identity models, and real-time data flows.
• Engage with business stakeholders to understand their needs and translate these into high-quality technical designs, ensuring seamless data, workflow, and activation alignment.
• Participate in design workshops and technical discussions with platform vendors.

Data Strategy & Customer Identity

• Define a unified customer identity framework across Loyalty, CDP, CMS, and Marketing Automation, ensuring consistent identification, stitching, and profile resolution across all touchpoints.
• Partner with Data Engineering to align on data ingestion, transformations, and audience activation pipelines.
• Ensure data models support advanced analytics, including personalisation, lifecycle modelling, churn, and CLTV.

Quality Assurance

• Ensure all implementations follow engineering, data, and security best practices (i.e., data quality checks, naming conventions, API hygiene, and event standards).
• Conduct architecture reviews, solution assessments, and technical audits to ensure maintainability and operational readiness.
• Define and enforce cross-banner standards for events, behaviour tracking, transactional data, and campaign structures.

Operational Enablement

• Develop documentation, solution playbooks, and reusable templates for consistent market deployment.
• Support the evolution of the MarTech platform roadmap in partnership with business and technology stakeholders.

About You

• 8+ years of experience in MarTech, digital architecture, or customer technology roles.
• Bachelor's degree in Computer Science, Information Systems, Engineering, or a related discipline.
• Demonstrated experience in solution architecture, including two platform deployments with measurable revenue and efficiency gains.
• Hands-on architecture experience for CDP, Marketing Automation, CMS, or Loyalty systems.
• Strong stakeholder management skills and the ability to translate business needs into technical solutions.
• Strong project and program management expertise (Agile/Waterfall methodologies).
• Excellent problem-solving, communication, and architecture documentation skills.