MarTech Engineer: Growth-Focused Automation & Data

Arki Finance; Kampung Malaysia Tambahan; On-site; MYR 287,000 - 415,000; Full time

Job summary

Arki Finance, a Singapore fintech, is hiring a hands-on MarTech Engineer to own and optimize the marketing technology stack, integrate customer engagement platforms, and build reliable data pipelines. You will work with Marketing, Product, Data and Engineering to translate business requirements into scalable solutions that drive growth.

You will design event-tracking, lifecycle journeys, data quality checks and secure data flows while collaborating across mobile apps, analytics and compliance

Qualifications

• Bachelor’s degree in Computer Science, Software Engineering, Information Systems, Data Engineering or a related discipline, or equivalent practical experience
• 3–6 years of experience in marketing technology engineering, marketing automation, systems integration or growth engineering
• Hands-on implementation experience with at least one customer engagement platform, such as CleverTap, Braze, MoEngage, Iterable or Salesforce Marketing Cloud
• Strong understanding of REST APIs, webhooks, JSON and integration architecture
• Experience with mobile app event tracking and SDK integration
• Familiarity with Firebase Analytics, Google Analytics 4 or comparable platforms
• Experience building automated journeys, behavioural segmentation and event-driven communications
• Working knowledge of SQL for data validation, segmentation and troubleshooting
• Ability to diagnose integration issues alongside backend and mobile engineers
• Understanding of data security, access controls and customer privacy principles
• Strong problem-solving skills and ownership of technical delivery

Responsibilities

• Own the technical implementation and ongoing maintenance of our marketing technology stack
• Implement, configure and integrate customer engagement platforms (e.g. CleverTap, Braze, MoEngage)
• Develop and maintain integrations between marketing platforms, our mobile app, backend systems, analytics platforms and advertising channels
• Work with Engineering on mobile SDK integration, APIs, webhooks and server-side event tracking
• Evaluate new marketing tools and recommend architectural improvements
• Troubleshoot integration failures, data synchronisation issues and platform performance problems
• Maintain clear documentation of configurations, data flows and system dependencies
• Keep solutions scalable, maintainable and aligned with our broader engineering architecture
• Design and maintain a consistent customer event-tracking framework across our digital platforms
• Implement and validate customer lifecycle events across the onboarding and investing journey
• Define event schemas, naming conventions, user attributes and lifecycle states
• Build reliable pipelines for transferring permitted customer events and attributes between internal systems and marketing platforms
• Implement data quality checks to detect missing events, duplicates and tracking inconsistencies
• Partner with Data and Engineering to keep customer information accurate and consistent across systems
• Apply data minimisation principles and approved access controls to all integrations
• Design, implement and maintain automated customer engagement journeys
• Configure event-based triggers, audience segmentation, conditional workflows and personalised communications
• Support journeys spanning onboarding, activation, education, engagement, retention and reactivation
• Deliver automation across push notifications, email and in-app messaging
• Configure frequency caps, communication preferences, suppression logic and eligibility conditions
• Support A/B testing, experimentation and continuous optimisation
• Ensure workflows are properly tested, documented and approved before deployment
• Implement and maintain marketing analytics and attribution integrations
• Support integrations with advertising platforms, analytics tools and mobile measurement partners
• Establish reliable tracking of acquisition sources, campaign conversions and lifecycle performance
• Build reporting pipelines and dashboards that give clear visibility of the customer funnel, engagement and retention
• Reconcile advertising platform metrics with internal customer records
• Support experimentation and conversion funnel analysis
• Identify opportunities to improve marketing efficiency through better measurement, automation and data quality
• Follow our information security, data protection and technology governance policies
• Implement integrations using approved architectures and access controls
• Apply least-privilege principles and minimise customer data shared with third-party systems
• Work with Engineering and Compliance to meet applicable privacy and regulatory requirements
• Support consent management, communication preferences and opt-out controls
• Maintain logs, documentation and auditability of configurations and data transfers
• Handle credentials and customer information only through approved company-managed systems
• Participate in security and access reviews, and elevate suspected incidents promptly
• Serve as the technical point of contact for marketing technology initiatives
• Translate marketing requirements into clear engineering specifications and tasks
• Collaborate with Product and Engineering on releases requiring tracking or integrations
• Test, debug and validate marketing technology changes
• Monitor system reliability and resolve issues affecting engagement or reporting
• Develop SOPs and train marketing colleagues to run routine campaigns independently
• Coordinate with external technology vendors where specialised expertise is needed
• Continuously improve operational efficiency through automation
• Bachelor’s degree in Computer Science, Software Engineering, Information Systems, Data Engineering or a related discipline, or equivalent practical experience
• 3–6 years of experience in marketing technology engineering, marketing automation, systems integration or growth engineering
• Hands-on implementation experience with at least one customer engagement platform, such as CleverTap, Braze, MoEngage, Iterable or Salesforce Marketing Cloud
• Strong understanding of REST APIs, webhooks, JSON and integration architecture
• Experience with mobile app event tracking and SDK integration
• Familiarity with Firebase Analytics, Google Analytics 4 or comparable platforms
• Experience building automated journeys, behavioural segmentation and event-driven communications
• Working knowledge of SQL for data validation, segmentation and troubleshooting
• Ability to diagnose integration issues alongside backend and mobile engineers
• Understanding of data security, access controls and customer privacy principles
• Strong problem-solving skills and ownership of technical delivery
• Nice to Have: Experience with mobile attribution platforms, cloud data infrastructure and data warehouses, ETL/ELT, customer data platforms and event-streaming architectures, server-side conversion tracking and advertising platform integrations, BI tools Looker Studio/Power BI/Metabase, CI/CD, security monitoring and fintech exposure

Skills

REST APIs

Webhooks

JSON

SQL

Data security

Communication

Ownership

Education

Bachelor’s degree in Computer Science or related

Tools

CleverTap

Braze

MoEngage

Iterable

Salesforce Marketing Cloud

Firebase Analytics

Google Analytics 4

Looker Studio

Power BI

Job description

Arki Finance, a Singapore fintech, is hiring a hands-on MarTech Engineer to own and optimize the marketing technology stack, integrate customer engagement platforms, and build reliable data pipelines. You will work with Marketing, Product, Data and Engineering to translate business requirements into scalable solutions that drive growth.

You will design event-tracking, lifecycle journeys, data quality checks and secure data flows while collaborating across mobile apps, analytics and compliance