Marketing Strategist

HONGTU (M) SDN BHD; Kuala Lumpur; On-site; MYR 67,000 - 100,000; Full time

Job summary

HONGTU (M) SDN BHD is seeking a motivated marketing professional to shape integrated campaigns from strategy through execution in Malaysia. You will translate market insights and consumer trends into impactful online and offline initiatives across social media, product launches, and activations.

The role requires 1–2 years in marketing or advertising, with strong digital marketing know-how and the ability to present creative ideas clearly. A dynamic, fast-paced agency environment awaits.

Qualifications

• Diploma or Bachelor's Degree in Marketing, Advertising, Communications, Business, or a related field.
• Minimum 1-2 years of relevant experience in marketing strategy, campaign planning, digital marketing, or advertising agencies.
• Strong understanding of digital marketing, social media platforms, influencer marketing, and consumer trends.
• Ability to develop marketing proposals and present creative ideas clearly.
• Strong planning, organisational, multitasking, and problem-solving skills.
• Proficiency in PowerPoint, Excel, and other presentation or planning tools.
• Good communication and coordination skills, with the ability to work effectively across teams.
• Ability to manage multiple projects and work in a fast-paced agency environment.
• Creative thinking, a strong sense of responsibility, attention to detail, and a hands-on working attitude.
• Previous experience in a digital marketing or advertising agency is an added advantage.
• Experience in F&B, beauty, lifestyle, retail, or e-commerce marketing is an added advantage.
• Familiarity with TikTok, Instagram, Facebook, and Xiaohongshu marketing is an added advantage.
• Experience supporting campaign execution, brand activations, or promotional events is an added advantage.

Responsibilities

• Conduct market research, competitor analysis, and consumer trend analysis.
• Plan online and offline marketing campaigns, including social media campaigns, influencer marketing, product launches, and promotional activities.
• Translate marketing strategies into actionable execution plans, timelines, and deliverables.
• Coordinate with Account Management, PR, Creative, Content Production, and Digital Advertising teams.
• Support campaign implementation and ensure projects are delivered according to approved plans and timelines.
• Monitor campaign progress, identify potential issues, and provide practical solutions.
• Coordinate campaign activities, events, content production, and on-site execution when required.
• Develop engaging content directions and creative concepts for TikTok, Instagram, Facebook, and Xiaohongshu (RED).
• Provide creative references, campaign storytelling ideas, and content recommendations.
• Collaborate with creative and production teams to ensure content aligns with campaign objectives.
• Establish campaign objectives, KPIs, and performance measurement frameworks.
• Monitor campaign performance and evaluate results against agreed objectives.
• Prepare campaign reports, performance summaries, and improvement recommendations.
• Identify opportunities to optimise marketing strategies and campaign effectiveness.

Skills

Marketing strategy

Campaign planning

Digital marketing

Advertising agencies

Education

Diploma or Bachelor's Degree in Marketing/Advertising/Communications/Business

Tools

PowerPoint

Excel

Job description

Join a fast-paced marketing and advertising environment where you will help shape integrated campaigns from strategy through execution. You will translate market insights, consumer trends, and creative ideas into impactful online and offline marketing initiatives across social media, influencer marketing, product launches, promotional activities, and brand activations.

Key responsibilities

Conduct market research, competitor analysis, and consumer trend analysis.

Plan online and offline marketing campaigns, including social media campaigns, influencer marketing, product launches, and promotional activities.

Translate marketing strategies into actionable execution plans, timelines, and deliverables.

Coordinate with Account Management, PR, Creative, Content Production, and Digital Advertising teams.

Support campaign implementation and ensure projects are delivered according to approved plans and timelines.

Monitor campaign progress, identify potential issues, and provide practical solutions.

Coordinate campaign activities, events, content production, and on-site execution when required.

Develop engaging content directions and creative concepts for TikTok, Instagram, Facebook, and Xiaohongshu (RED).

Provide creative references, campaign storytelling ideas, and content recommendations.

Collaborate with creative and production teams to ensure content aligns with campaign objectives.

Establish campaign objectives, KPIs, and performance measurement frameworks.

Monitor campaign performance and evaluate results against agreed objectives.

Prepare campaign reports, performance summaries, and improvement recommendations.

Identify opportunities to optimise marketing strategies and campaign effectiveness.

What we're looking for

Diploma or Bachelor's Degree in Marketing, Advertising, Communications, Business, or a related field.

Minimum 1-2 years of relevant experience in marketing strategy, campaign planning, digital marketing, or advertising agencies.

Strong understanding of digital marketing, social media platforms, influencer marketing, and consumer trends.

Ability to develop marketing proposals and present creative ideas clearly.

Strong planning, organisational, multitasking, and problem-solving skills.

Proficiency in PowerPoint, Excel, and other presentation or planning tools.

Good communication and coordination skills, with the ability to work effectively across teams.

Ability to manage multiple projects and work in a fast-paced agency environment.

Creative thinking, a strong sense of responsibility, attention to detail, and a hands-on working attitude.

Previous experience in a digital marketing or advertising agency is an added advantage.

Experience in F&B, beauty, lifestyle, retail, or e-commerce marketing is an added advantage.

Familiarity with TikTok, Instagram, Facebook, and Xiaohongshu marketing is an added advantage.

Experience supporting campaign execution, brand activations, or promotional events is an added advantage.