Marketing & PR & Communications Manager

RCSI & UCD Malaysia Campus; Putrajaya; On-site; MYR 45,000 - 75,000; Full time

Job summary

A higher education institution in Putrajaya, Malaysia, is seeking a Marketing and Communications Officer to plan and execute offline marketing initiatives. The successful candidate will lead public relations activities, develop marketing materials, and ensure brand compliance across all communications. Strong experience in marketing and public relations is essential, alongside excellent organizational skills to manage various projects effectively.

Qualifications

• Experience in managing offline marketing initiatives for student recruitment.
• Strong background in public relations and communications.
• Proficiency in coordinating promotional and event activities.

Responsibilities

• Plan and execute marketing strategies to support student recruitment.
• Lead public relations and communications activities.
• Develop and approve marketing materials in line with brand guidelines.
• Manage vendor relationships and ensure timely execution of projects.

Skills

Offline marketing management

Public relations

Event management

Brand compliance

Communication strategy

Vendor management

Job description

The employee will at all times, observe and carry out faithfully and conscientiously all duties and responsibilities that are assigned by the Director of Marketing and Student Recruitment, and observe all discretion with regard to the information acquired during the service employment with the Company, and thereafter if the employee leaves its service.

Responsibilities

• Plan, manage, and execute offline marketing initiatives including education fairs, open days, school engagements, institutional briefings, and campus events in support of student recruitment and brand positioning.
• Lead public relations and institutional communications activities, including coordination of media engagement, press materials, announcements, and key institutional messaging.
• Develop, manage, and approve offline marketing and communications materials such as brochures, prospectuses, flyers, banners, signage, event collateral, and corporate communications.
• Act as the brand and communications gatekeeper, ensuring all marketing and PR materials comply with RUMC, RCSI, and UCD brand guidelines, tone of voice, and governance standards.
• Coordinate closely with admissions, student recruitment, academic teams, and senior leadership to align messaging, prepare briefings, and ensure consistency across institutional communications.
• Support alignment between offline communications and digital platforms by working with the digital and content teams to ensure consistent narratives across print, website, social media, and campaigns.
• Manage external vendors and partners including PR agencies, designers, printers, and event contractors, ensuring clear scopes of work, quality control, timely delivery, and cost efficiency.
• Oversee communications timelines, budgets, approvals, and execution quality, ensuring delivery against agreed plans and institutional requirements.
• Support senior leadership and high-profile institutional engagements, including preparation of talking points, briefing materials, and on-ground coordination during events and media engagements.
• Maintain accurate documentation and records for communications, PR activities, and marketing initiatives in accordance with institutional and audit requirements.

Key Performance Indicators (KPIs)

1. Quality, accuracy, and consistency of institutional marketing, PR, and communications materials.
2. Compliance with RUMC, RCSI, and UCD brand and communications guidelines.
3. Timely execution of marketing events, PR initiatives, and communications deliverables.
4. Effectiveness of stakeholder coordination and communications readiness.
5. Quality and clarity of reporting, post-event evaluations, and communications outcomes.
6. Adherence to approved budgets, timelines, and governance processes.

Reporting & Measurement

1. Track and report outcomes of offline marketing, PR, and communications activities, including event participation, engagement quality, and communications reach.
2. Prepare structured post-event and post-activity reports summarising outcomes, key messages delivered, issues, and recommendations for improvement.
3. Monitor and report on budget utilisation and cost efficiency for marketing and communications activities.
4. Provide regular updates to the Director of Marketing & Student Recruitment on progress, risks, and optimisation opportunities.