Marketing Manager — Livestream & TikTok E‑commerce Growth

DESINCE SDN. BHD.

Kapar

On-site

MYR 180,000 - 240,000

Full time

2 days ago

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Job summary

DESINCE Sdn. Bhd. in Kapar, Malaysia, is seeking a hands-on Marketing Manager to establish a clear marketing direction and lead our TikTok team.

This role blends brand building, product marketing, content strategy, livestream management, and budget ownership across our e-commerce channels. You will drive growth on TikTok Shop, Shopee, and Lazada, coordinate with the creative and operations teams, coach hosts, and optimize campaigns with data-driven insights to boost revenue while maintaining

Qualifications

5+ years of digital marketing or e-commerce leadership experience.
Direct, hands-on experience in TikTok Shop operations, livestream commerce, and coaching live hosts.
Proven track record managing 5- to 6-figure monthly paid advertising budgets with ROAS focus.
Strong visual and creative instincts with rigorous numerical and commercial discipline.

Responsibilities

Drive aggressive revenue and GMV growth across TikTok Shop, Shopee, and Lazada with clear commercial targets.
Lead in-house studio operations and coach live hosts for high-conversion scripts and on-camera delivery.
Own monthly ad budgets; test creatives and bidding strategies to scale winning campaigns within 24-48 hours.
Translate new fashion arrivals into compelling marketing hooks and seasonal promotional pricing.
Maintain a marketing dashboard and report performance to management with actionable insights.