Marketing Manager (Fashion E-Commerce)

DESINCE SDN. BHD.; Kapar; On-site; MYR 180,000 - 240,000; Full time

Job summary

DESINCE Sdn. Bhd. in Kapar, Malaysia, is seeking a hands-on Marketing Manager to establish a clear marketing direction and lead our TikTok team.

This role blends brand building, product marketing, content strategy, livestream management, and budget ownership across our e-commerce channels. You will drive growth on TikTok Shop, Shopee, and Lazada, coordinate with the creative and operations teams, coach hosts, and optimize campaigns with data-driven insights to boost revenue while maintaining

Qualifications

• 5+ years of digital marketing or e-commerce leadership experience.
• Direct, hands-on experience in TikTok Shop operations, livestream commerce, and coaching live hosts.
• Proven track record managing 5- to 6-figure monthly paid advertising budgets with ROAS focus.
• Strong visual and creative instincts with rigorous numerical and commercial discipline.

Responsibilities

• Drive aggressive revenue and GMV growth across TikTok Shop, Shopee, and Lazada with clear commercial targets.
• Lead in-house studio operations and coach live hosts for high-conversion scripts and on-camera delivery.
• Own monthly ad budgets; test creatives and bidding strategies to scale winning campaigns within 24-48 hours.
• Translate new fashion arrivals into compelling marketing hooks and seasonal promotional pricing.
• Maintain a marketing dashboard and report performance to management with actionable insights.

Job description

Founded in 2016, DESINCE Sdn. Bhd. is a fashion e-commerce company based in Kapar, Klang (Kawasan Perindustrian Hi-Tech, Sungai Kapar Indah). We operate across TikTok Shop, Shopee, and Lazada, managing our own fashion collections (desince.men, desince.women, desince.kids) with in-house live streaming studios, content creation, and warehouse fulfillment all under one roof.

In 2025, DESINCE was awarded Champion for Top E-Commerce Merchant by SIDEC (Selangor Information Technology & Digital Economy Corporation). Today, our team has grown to over 70 people across creative, live streaming, e-commerce operations, and logistics.

To get a feel for our working environment, studio setups, and team culture, check out our official TikTok: @desince.life.

We are now strengthening our marketing team to build clearer brand recognition, communicate our products better, and scale our content, live stream execution, and advertising campaigns.

We are looking for a hands‑on Marketing Manager who can establish a clear marketing direction and lead our TikTok team. This role combines brand building, product marketing, content strategy, livestream management, team leadership, and advertising budget ownership across our e-commerce channels.

Key Responsibilities

Drive aggressive revenue and GMV growth across TikTok Shop, Shopee, and Lazada with clear commercial targets.

Position Desince’s fashion collections as top‑of‑mind viral apparel brands in Malaysia.

Formulate monthly campaign calendars aligned with major e-commerce sales (Payday, Double‑Digit 11.11 / 12.12, Raya, CNY) and inventory stock turnover.

Align marketing promotions with product margins, stock depth, and warehouse fulfillment capacity.

2. In‑House Studio Leadership & Host Coaching

Lead, structure, and scale our in‑house broadcast studio operations at our Kapar HQ.

Directly scout, train, and mentor livestream hosts on high‑converting selling scripts, on‑camera stamina, product presentation, and objection handling.

Review daily livestream recordings with hosts to analyze drop‑off points, viewer retention, conversion spikes, and basket size improvements.

Establish high operational standards for host rotations, shift handovers, and live room energy.

Oversee daily production of high‑converting short‑form videos (TikTok) featuring strong 3‑second hooks, fashion storytelling, and seamless TikTok Shop product links.

Direct the creative workflow covering research, trending sounds, scripts, shoot direction, CapCut editing, and publishing.

Test new content formats, styling guides, and OOTD angles on rapid 24–48 hour iteration cycles.

Integrate video content directly with live streaming sessions to amplify organic traffic.

4. Livestream Commerce Execution & GMV Pacing

Serve as the showrunner for daily livestream broadcasts across multiple in‑house studio rooms.

Direct live run‑of‑show, product flashing rhythms, voucher drops, limited‑time bundle offers, and hourly GMV targets.

Identify and eliminate operational bottlenecks during live sessions to protect conversion rates.

5. Advertising Budget & Paid Media Ownership

Take full ownership of our monthly advertising budget

Execute performance marketing campaigns focused on Break‑Even ROAS, Customer Acquisition Cost (CAC), and bottom‑line margin protection.

Continuously test ad creatives, audience segments, and bidding strategies; aggressively scale winning creatives and cut non‑performing ads within 24–48 hours.

Coordinate ad spend closely with live stream schedules and major platform campaign spikes.

6. Product Marketing

Translate new fashion arrivals into clear consumer hooks, unique selling propositions (USPs), and seasonal styling collections.

Coordinate with Purchasing and Production on fast‑moving SKUs, size curves, restock priority, and promotional pricing.

Equip livestream hosts and content creators with comprehensive product knowledge, fabric details, and styling combinations.

7. Performance, Budgets, and Continuous Improvement

Establish a clear marketing dashboard and reporting rhythm focusing on delivered commercial results.

Evaluate performance across content, livestreams, paid campaigns, and brand development.

Track marketing spend and assess commercial outcomes in collaboration with e-commerce operations and other department

Report key findings, performance metrics, and recommended actions regularly to management.

Requirements

Typically 5+ years of digital marketing or e-commerce leadership experience, with proven commercial track record.

Direct, hands‑on experience in TikTok Shop operations, livestream commerce, and coaching live hosts (similar to our benchmark candidates who scaled live studios and trained host teams).

Proven track record managing 5‑to‑6‑figure monthly paid advertising budgets (TikTok Ads / Meta Ads) with strict accountability for ROAS and profitability.

Able to demonstrate how you control ad spend, test creatives, and make decisive data‑backed choices on scaling or killing campaigns within 24–48 hours.

Strong visual and creative instincts combined with rigorous numerical and commercial discipline.

High outcome ownership: Takes complete accountability for numbers, diagnoses why campaigns are underperforming, and adapts fast without waiting for instructions.

Comfortable working hands‑on on‑site at our Kapar, Klang HQ studios directly with hosts, video creators, and e-commerce teams.

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• How many years' experience do you have as a marketing manager?
• How many years experience in Brand Building do you have?

DESINCE SDN. BHD. is a leading fashion e-commerce retail & wholesale company established in 2016, recognized as the CHAMPION for the Top E-Commerce Merchant 2025 by Sidec.

We deliver engaging shopping experiences across Shopee, Lazada, and TikTok Shop, managing niche channels: desince.men, desince.women, desince.kids, desince.muslimah & desince.teens.

Curious about our workspace vibe? Search @desince.life on TikTok! We believe in fostering a supportive, high-energy environment where creative talent and e-commerce professionals can grow their careers. Join our award-winning team today!