Marketing Manager

DESINCE SDN. BHD.; Klang City; On-site; MYR 120,000 - 180,000; Full time

Job summary

DESINCE Sdn. Bhd. in Kapar, Klang, Malaysia, is seeking a hands-on Marketing Manager / Head of Marketing to establish a clear direction and lead our TikTok team.

This role blends brand building, product marketing, content strategy, livestream management, and advertising budget ownership across our e-commerce channels. You will shape content funnels, optimize TikTok Ads campaigns, and collaborate with design, e-commerce, and logistics to deliver campaigns on time.

Qualifications

• Typically 5+ years of marketing experience, including leadership of a team or function.
• Experience in TikTok content and livestream commerce within an e-commerce or consumer product business.
• Strong understanding of brand positioning, content funnels, and campaign planning.

Responsibilities

• Develop marketing strategy aligned with company priorities and goals.
• Lead TikTok content and livestream team with clear responsibilities and performance metrics.
• Own advertising budgets and campaign planning across TikTok, Shopee, and Lazada.
• Coordinate cross-functional teams to deliver campaigns on time and within budget.
• Build a consistent brand voice and content calendar across channels.

Skills

TikTok content

Livestream management

Brand positioning

Content funnels

Campaign planning

Team leadership

Tools

TikTok Ads

Job description

Founded in 2016, DESINCE Sdn. Bhd. is a fashion e-commerce company based in Kapar, Klang (Kawasan Perindustrian Hi-Tech, Sungai Kapar Indah). We operate across TikTok Shop, Shopee, and Lazada, managing our own fashion collections (desince.men, desince.women, desince.kids) with in-house live streaming studios, content creation, and warehouse fulfillment all under one roof.

In 2025, DESINCE was awarded Champion for Top E-Commerce Merchant by SIDEC (Selangor Information Technology & Digital Economy Corporation). Today, our team has grown to over 70 people across creative, live streaming, e-commerce operations, and logistics.

To get a feel for our working environment, studio setups, and team culture, check out our official TikTok: @desince.life.

We are now strengthening our marketing team to build clearer brand recognition, communicate our products better, and scale our content, live stream execution, and advertising campaigns.

We are looking for a hands-on Marketing Manager / Head of Marketing who can establish a clear marketing direction and lead our TikTok team. This role combines brand building, product marketing, content strategy, livestream management, team leadership, and advertising budget ownership across our e-commerce channels.

Key Responsibilities

1. Marketing Strategy and Direction

Develop a practical marketing strategy aligned with company priorities, target customers, product categories, and commercial goals.

Define customer segments, brand positioning, core messages, and reasons customers should choose DESINCE.

Translate strategy into quarterly plans, monthly campaigns, budgets, and clear team priorities.

Balance immediate sales objectives with long-term brand growth.

Align marketing activities with product availability, margins, inventory priorities, and e-commerce campaigns.

Lead the TikTok content and livestream team, with clear responsibilities, performance expectations, and working routines.

Assess team capabilities, identify hiring or training needs, and develop stronger execution standards.

Establish a coordinated workflow covering research, ideas, scripts, production, approval, publishing, livestream preparation, and performance reviews.

Coach team members through regular feedback and practical guidance.

Coordinate with design, e-commerce, operations, customer service, and management to deliver campaigns on time.

3. Content Strategy and Customer Funnel

Build a content funnel covering awareness, product education, consideration, conversion, and customer retention.

Develop content pillars and repeatable formats based on customer needs, product benefits, brand identity, and platform behavior.

Improve creative quality, including hooks, storytelling, product demonstrations, proof points, and calls to action.

Own the content calendar and ensure consistent output with clear objectives for each piece of content.

Use performance insights and customer feedback to test, refine, and scale effective content.

4. Livestream Quality and Management

Own livestream planning, quality standards, team coordination, and performance improvement.

Improve host delivery, product knowledge, demonstrations, audience engagement, selling scripts, and objection handling.

Establish standards for set presentation, lighting, sound, product preparation, run-of-show, and moderation.

Coordinate schedules, product selection, offers, and campaign themes with relevant teams.

Review livestream results and recordings regular, turning findings into specific coaching and operational improvements.

Grow livestream sales while maintaining brand credibility and commercial discipline.

5. Advertising Budget and Campaign Management

Own advertising budgets, campaign planning, execution, and optimization, with TikTok Ads as an immediate priority (alongside marketplace ads across Shopee and Lazada).

Set clear campaign objectives and allocate budgets across product launches, ongoing sales campaigns, livestream promotion, and retargeting.

Monitor spend, pacing, return on ad spend (ROAS), customer acquisition cost, and profitability against agreed commercial targets.

Test creatives, audiences, and campaign approaches; scale effective campaigns and reduce or stop underperforming spend.

Coordinate advertising with content production, livestream schedules, promotions, stock availability, and product margins.

Provide regular reports on budget utilization, campaign results, key learnings, and recommended actions.

6. Product Marketing

Turn product features into clear customer benefits, differentiated selling points, and persuasive marketing messages.

Develop launch plans, campaign briefs, product storytelling, and content angles for priority products.

Ensure product claims, pricing messages, and promotional materials are accurate and consistent.

Equip hosts, creators, and relevant teams with product knowledge and selling materials.

Identify customer objections and purchase barriers and address them through content and campaigns.

7. Brand Growth and Company IP

Build a consistent DESINCE brand voice, visual direction, and customer-facing identity.

Develop recognizable brand assets and recurring content series that customers associate with DESINCE.

Identify suitable opportunities for company personalities, spokespersons, or founder-led content where relevant.

Strengthen brand trust, community engagement, and repeat customer interest.

Ensure promotions support the brand’s positioning and value proposition.

8. Performance, Budgets, and Continuous Improvement

Establish a clear marketing dashboard and reporting rhythm focusing on delivered business results.

Evaluate results across content, livestreams, campaigns, and brand development.

Track marketing spends and assesses commercial outcomes in collaboration with e-commerce and finance.

Run structured experiments and allocate resources based on evidence.

Requirements

Typically 5+ years of relevant marketing experience, including experience leading a team or marketing function.

Hands-on experience planning budgets, running and optimizing advertising campaigns (TikTok Ads priority), and demonstrating profitable results.

Able to explain how you control spending, test creatives, and decide when to scale or stop a campaign.

Outcome ownership: A proven track record of taking accountability for results, diagnosing why activities are not converting, and adjusting until business growth is achieved.

Demonstrated experience in TikTok content and livestream commerce, ideally within an e-commerce or consumer product business.

Strong understanding of brand positioning, product marketing, content funnels, and campaign planning.

Proven ability to improve creative execution and commercial results.

Experience managing and coaching creators, livestream hosts, or related team members.

Comfortable using performance data to make decisions and explain results.

Strong project management, communication, and cross-functional coordination skills.

Willingness to work directly with the team on briefs, scripts, content reviews, livestream preparation, and problem-solving.

Founded in 2016, DESINCE Sdn. Bhd. is a fashion e-commerce company based in Kapar, Klang (Kawasan Perindustrian Hi-Tech, Sungai Kapar Indah). We operate across TikTok Shop, Shopee, and Lazada, managing our own fashion collections (desince.men, desince.women, desince.kids) with in-house live streaming studios, content creation, and warehouse fulfillment all under one roof.

In 2025, DESINCE was awarded Champion for Top E-Commerce Merchant by SIDEC (Selangor Information Technology & Digital Economy Corporation). Today, our team has grown to over 70 people across creative, live streaming, e-commerce operations, and logistics.

To get a feel for our working environment, studio setups, and team culture, check out our official TikTok: @desince.life.

We are now strengthening our marketing team to build clearer brand recognition, communicate our products better, and scale our content, live stream execution, and advertising campaigns.

We are looking for a hands-on Marketing Manager / Head of Marketing who can establish a clear marketing direction and lead our TikTok team. This role combines brand building, product marketing, content strategy, livestream management, team leadership, and advertising budget ownership across our e-commerce channels.

DESINCE SDN. BHD. is a leading fashion e-commerce retail & wholesale company established in 2016, recognized as the CHAMPION for the Top E-Commerce Merchant 2025 by Sidec.

We deliver engaging shopping experiences across Shopee, Lazada, and TikTok Shop, managing niche channels: desince.men, desince.women, desince.kids, desince.muslimah & desince.teens.

Curious about our workspace vibe? Search @desince.life on TikTok! We believe in fostering a supportive, high-energy environment where creative talent and e-commerce professionals can grow their careers. Join our award-winning team today!

DESINCE SDN. BHD. is a leading fashion e-commerce retail & wholesale company established in 2016, recognized as the CHAMPION for the Top E-Commerce Merchant 2025 by Sidec.

We deliver engaging shopping experiences across Shopee, Lazada, and TikTok Shop, managing niche channels: desince.men, desince.women, desince.kids, desince.muslimah & desince.teens.

Curious about our workspace vibe? Search @desince.life on TikTok! We believe in fostering a supportive, high-energy environment where creative talent and e-commerce professionals can grow their careers. Join our award-winning team today!