Marketing Manager / Assistant Manager

GD Pavilion Sdn Bhd; Nilai; On-site; MYR 120,000 - 180,000; Full time

Benefits offered by this job

Medical Claims

EPF & SOCSO Contributions

Free Parking

Mileage Reimbursement for Work-Related

Annual & Medical Leave Entitlement

Staff Engagement Activities & Celebrat

Career Development Opportunities

Job summary

GD Group is seeking a Marketing Manager / Assistant Manager to lead branding, digital marketing, project launches, and lead generation for our property developments. You will work closely with Sales, Development, and Management teams to drive growth and revenue.

You will manage campaigns across digital and traditional channels, develop marketing materials, and monitor performance to continuously improve effectiveness in a fast-paced real estate environment.

Qualifications

• Bachelor’s Degree in Marketing, Business Administration, Mass Communication, or related field.
• Minimum 5 years of marketing experience for Manager level, or 3–5 years for Assistant Manager level.
• Experience in property development, real estate, or related industry preferred.

Responsibilities

• Develop and execute marketing strategies for residential and commercial property developments.
• Strengthen project positioning, branding direction and marketing communications.
• Plan and manage advertising campaigns across digital, print, outdoor, and on-ground platforms.
• Lead project launches, events, roadshows, and promotional campaigns.
• Oversee the creation of brochures, digital content, signage, and sales gallery materials.
• Collaborate with Sales, Development, Project, and Management teams to meet revenue goals.
• Monitor ROI, campaign performance, and lead quality; adjust strategies accordingly.
• Ensure compliance with market regulations and company policies.

Skills

Brand management

Digital marketing

Market research

Campaign management

Leadership

Project management

Communication

Education

Bachelor’s Degree in Marketing

Tools

CRM platforms

Microsoft Office

Job description

Department: Marketing

Reports to: Senior Manager

“Creating Brands. Driving Growth. Shaping Tomorrow.”

Turn marketing strategies into meaningful business results.

Join GD Group

At GD Group, we believe great marketing is more than promoting a property. It is about creating strong brands, understanding people, and connecting communities with developments they can call home.

We are looking for a dynamic, creative, and results-driven Marketing Manager / Assistant Manager to lead and execute marketing strategies for our residential and commercial property developments. If you are passionate about marketing, thrive in a fast-paced environment, and are ready to make a real impact, we want to hear from you.

Job Summary

The Marketing Manager / Assistant Manager takes ownership of branding, digital marketing, project launches, advertising, lead generation, market research, and promotional activities for the Company’s property developments. The role works closely with the Sales, Development, Project, and Management teams to achieve business and revenue objectives.

Job Specification

1. Marketing Strategy & Brand Management

• Develop and execute comprehensive marketing strategies for the Company’s residential and commercial property developments.
• Establish and strengthen project positioning, branding direction, and marketing communication strategies.
• Develop integrated marketing plans aligned with business objectives, target markets, and sales targets.
• Drive brand awareness and maintain a consistent brand identity across all marketing touchpoints.
• Identify new marketing opportunities, trends, and innovative approaches to strengthen market presence.

2. Campaigns, Advertising & Promotions

• Plan, execute, and manage advertising campaigns across digital, print, outdoor, and on-ground platforms.
• Lead project launches, promotional campaigns, exhibitions, roadshows, events, and other marketing activations.
• Oversee the development of marketing materials, including brochures, advertisements, digital content, signages, show units, sales galleries, and promotional collateral.
• Work with creative and media partners to ensure campaigns are delivered effectively, creatively, and within timelines.
• Ensure marketing communications are aligned with project positioning and brand guidelines.
• Manage digital marketing channels, including social media, websites, online advertising, and CRM platforms.
• Develop strategies to increase digital visibility, engagement, qualified leads, and conversion.
• Plan and monitor digital campaigns across platforms such as Meta Ads and Google Ads.
• Work closely with the Sales team to improve lead quality, follow-up, conversion, and overall campaign effectiveness.
• Analyse digital performance and recommend improvements based on campaign data and customer behaviour.
• Conduct market research, competitor analysis, and customer research to identify market trends and business opportunities.
• Monitor property market conditions, buyer behaviour, competitor activities, pricing, positioning, and promotional strategies.
• Translate market and customer insights into actionable marketing strategies.
• Identify opportunities to improve project positioning, customer engagement, and sales performance.

5. Sales & Business Support

• Work closely with the Sales team to develop marketing initiatives that support lead generation and revenue targets.
• Collaborate with Sales and Management to identify challenges and opportunities throughout the sales cycle.
• Provide marketing support for project launches, sales campaigns, events, and other revenue-driven initiatives.
• Monitor campaign performance, lead conversion, marketing effectiveness, and return on investment (ROI).

6. Budget, Reporting & Performance

• Plan and manage marketing budgets to ensure effective utilisation of resources.
• Monitor campaign expenditure, timelines, deliverables, and overall performance.
• Prepare regular marketing reports, campaign analysis, market insights, and strategic recommendations for Management.
• Use data and performance results to continuously improve marketing strategies and campaign effectiveness.

7. Team & Stakeholder Management

• Lead, coach, and develop the marketing team to achieve departmental and business objectives.
• Coordinate with external creative agencies, media partners, consultants, vendors, and other marketing partners.
• Manage multiple projects and ensure all marketing deliverables are completed according to agreed timelines and budgets.
• Collaborate closely with Sales, Project, Development, and Management teams to ensure alignment of marketing strategies with overall business goals.

8. Compliance

• Ensure all marketing and promotional activities comply with relevant KPKT regulations, advertising requirements, permits, developer licensing requirements, and Company policies.
• Ensure marketing materials and communications are accurate, appropriate, and approved before publication.

9. Other Duties

• Perform any other duties and responsibilities as assigned by Management from time to time.

Job Requirements

1. Education

• Bachelor’s Degree in Marketing, Business Administration, Mass Communication, or a related field.

2. Experience

• Minimum 5 years of relevant marketing experience for Manager level, or 3 to 5 years for Assistant Manager level.
• Experience in property development, real estate, or a related industry will be an added advantage.
• Proven experience in developing and executing marketing strategies, advertising campaigns, digital marketing, and lead generation initiatives.
• Experience in managing property launches, promotional events, exhibitions, roadshows, or marketing activations.

3. Knowledge & Skills

• Strong understanding of branding, market research, customer insights, and campaign performance analysis.
• Strong leadership, communication, negotiation, project management, and analytical skills.
• Proficient in Microsoft Office and digital marketing platforms.
• Strong ability to manage multiple projects, deadlines, and stakeholders effectively.

What We Offer

• Competitive salary package based on your experience and level.
• Lead marketing for residential and commercial projects, from launch all the way to sell-out.
• A results-driven culture where your performance is recognised and rewarded.
• Room to learn, grow and try new ideas, including new platforms, tools and campaign approaches in the property industry.
• A fast-paced, collaborative team with direct access to Management, so your ideas get heard and acted on.

2. Pool Incentive & Overriding Commission

• Performance-based pool incentive, paid when you hit your assigned project sales targets.
• Overriding commission on the total sales achieved for the projects you manage.
• Bonus given based on your individual and Company performance.
• Your earnings grow with your results, on top of your monthly salary.

Established in 2009, GD Group of Companies is involved in real estate, property development, and property investment.

At GD Group, we believe that people are the foundation of our success. Guided by strong corporate values and a commitment to excellence, we foster a positive, collaborative, and growth-oriented work environment. Our culture encourages teamwork, integrity, innovation, and continuous improvement, empowering employees to contribute meaningfully while growing their careers.

As a dynamic and expanding organization, we are committed to creating sustainable value for our stakeholders and building a workforce that drives long-term success.

Established in 2009, GD Group of Companies is involved in real estate, property development, and property investment.

At GD Group, we believe that people are the foundation of our success. Guided by strong corporate values and a commitment to excellence, we foster a positive, collaborative, and growth-oriented work environment. Our culture encourages teamwork, integrity, innovation, and continuous improvement, empowering employees to contribute meaningfully while growing their careers.

As a dynamic and expanding organization, we are committed to creating sustainable value for our stakeholders and building a workforce that drives long-term success.

Perks and benefits Medical Claims EPF & SOCSO Contributions Free Parking Mileage Reimbursement for Work-Related Travel Annual & Medical Leave Entitlement Staff Engagement Activities & Celebrations Career Development Opportunities