Marketing Excellence & Operation Lead (Regional)

Barrington James Limited; Malaysia; On-site; MYR 90,000 - 140,000; Full time

Job summary

Barrington James is partnering with an established healthcare organisation to appoint a Regional Marketing Excellence & Operations Lead. This role blends capability development with hands-on operational delivery across Asia-Pacific markets.

Open to candidates based in Malaysia, Thailand, the Philippines or Vietnam, the position focuses on strengthening brand planning, implementing playbooks, and delivering data-driven insights to guide commercial decisions.

Qualifications

• 7+ years in pharma/healthcare marketing.
• 3+ years in leadership or marketing operations.
• Proven ability to implement marketing processes and playbooks.
• Strong cross-functional collaboration and project management.

Responsibilities

• Develop marketing capabilities through training, coaching and practical frameworks.
• Review brand planning processes and guide teams to strengthen strategic thinking and execution.
• Implement marketing playbooks, standardised processes and digital tools across markets.
• Establish KPIs, ROI tracking and performance dashboards to support commercial decisions.
• Manage regional marketing projects, reporting, milestones and follow-up actions.
• Work with country marketing leaders, commercial teams, medical, regulatory and external partners to deliver projects on time and within budget.

Skills

Marketing leadership

Brand strategy

Marketing operations

Capability building

Training and coaching

Project management

Analytics

Stakeholder influence

Omnichannel marketing

Regional experience

Job description

Marketing Excellence & Operations Lead | Regional

Open to candidates based in Malaysia, Thailand, the Philippines or Vietnam

Barrington James is partnering with an established healthcare organisation to appoint a Regional Marketing Excellence & Operations Lead.

This role combines marketing capability development with hands-on operational delivery. You will help marketing teams strengthen brand planning, adopt consistent processes and translate strategy into effective execution across regional markets.

The role

• Develop marketing capabilities through training, coaching and practical frameworks.
• Review brand planning processes and guide teams to strengthen strategic thinking and execution.
• Implement marketing playbooks, standardised processes and digital tools across markets.
• Establish KPIs, ROI tracking and performance dashboards to support commercial decisions.
• Manage regional marketing projects, reporting, milestones and follow-up actions.
• Work with country marketing leaders, commercial teams, medical, regulatory and external partners to deliver projects on time and within budget.

What we're looking for

• At least 7 years of pharmaceutical or healthcare marketing experience, including 3 years in a leadership, marketing operations or marketing excellence role.
• A strong understanding of brand strategy and planning, with examples of improving marketing effectiveness.
• Demonstrated experience building marketing capabilities through training, coaching or structured development programmes.
• A track record of implementing or improving marketing processes, frameworks or tools.
• Strong project management and analytical skills, including translating performance data into actionable recommendations.
• Confidence influencing cross-functional stakeholders, alongside a willingness to manage detailed operational delivery.

Particularly relevant experience

• Regional or multi-country marketing responsibilities within Asia-Pacific.
• Omnichannel strategy and customer engagement tools.
• Brand or marketing management experience combined with capability building and process improvement.

Candidates from Marketing Excellence, Marketing Operations or regional Brand/Marketing Management backgrounds are encouraged to apply where their experience aligns with these requirements.