Marketing Manager

Beiersdorf; Selangor; On-site; MYR 120,000 - 180,000; Full time

Job summary

Beiersdorf Malaysia is seeking a seasoned Marketing Leader to drive brand strategy, launch plans, and market insights for consumer skincare products. You will lead cross-functional teams, manage budgets, and align campaigns with growth objectives while fostering a high-performance culture.

The role requires 7+ years in Consumer Brand Marketing within FMCG, strong English communication, and advanced Excel/PowerPoint skills. Location-based in Selangor with a dynamic, multinational environment.

Qualifications

• Degree holder in Business/ Marketing/ Management/ Finance/ Economics/ Commerce.
• High fluency and comprehension (Oral & Written) in English.
• Microsoft Excel & PowerPoint savviness.
• Strong leadership, initiative and accountability.
• Effective planning, time management, presentation, negotiation and PM skills.
• Persuasive cross-functional communication.
• High problem-solving with an analytical mindset.
• Entrepreneurial mindset; ownership under pressure, can-do attitude.
• Awareness of current trends and news.
• 7+ years of Consumer Brand Marketing experience in FMCG, personal care or skincare is a plus.

Responsibilities

• Effectively manage the assigned category by leading brand development plans and strategy.
• Drive revenue growth, research insights, and marketing activation aligned with growth objectives.
• Build commercial team capabilities and collaborative culture across marketing and the organization.
• Plan A&P spending, price margin analysis, launch demand forecast and annual budget reviews.
• Lead product launches and cross-functional coordination with external agencies/partners.
• Develop and implement consumer marketing launch plans for new products and campaigns.
• Execute market research projects and maintain brand image guidelines.
• Inspire and coach cross-functional teams; drive career development and feedback culture.
• Complete monthly reporting and handle ad-hoc duties as required.

Skills

Leadership

Project management

Strategic planning

Excel

PowerPoint

Communication

English proficiency

Analytical thinking

Education

Bachelor's degree in Business/Marketing/Management/Finance

Tools

Excel

PowerPoint

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

• Effectively manage the assigned category segment by leading brand development plan & strategy, revenue growth management strategy, research and insights, future category opportunities and integrated marketing communication activation in support of the direct line manager and aligned with total company growth objectives and strategic roadmap.
• Play an important contributing role to build commercial team capabilities, operating effectiveness, team spirit, and collaborative culture across the marketing Team and within the organization.

Key Accountabilities
Financial Dimensions – Finance & Budgeting

• A&P planning & spending, product price margin analysis, product launch demand forecast planning, annual budget planning process and budget reviews.
• Financial savvy – able to comprehend P&L and seek opportunities to continuously improvement cost efficiency.
• Accountable for product segment A&P spending, product price margin analysis, product launch demand forecast planning, annual budget planning process and budget reviews.
• Develop short-term growth strategies. Ability to take initiative to identify key opportunities and gaps on top of deeply understanding via analysis of the competitive landscape.
• Comprehend and able to identify a competitive potential insight that is unique and opportunistic and executing actionable plan set by line manager.

Media & Communication Plan

• Execute plan of A&P spend for product’s ATL communication, working together with Media Manager to ensure timeliness.

Marketing Launch Plans

• Develop consumer marketing launch plans for all new product innovations, product re-launches or category thematic P1 campaigns as assigned by line manager, in a timely and accurate manner.
• Lead point of contact for cross functional team on providing information, planning, task segregation for the campaigns.
• Key point of contact to manage external agencies/ business partners to meet the campaign deliverables.

Market Research

• Execute and value add to research projects planned in support of line manager.

Brand Image & Brand Standard

• Implement brand guidelines and act as key gatekeeper for all product brand equity materials communicated internally and externally.

Team Management

• Inspiring, motivated, coaching, develop cross functional team to deliver business objective.
• Self-initiative to own career development plan.
• Courage & actively give and seek for feedback from line manager and colleagues.

Others

• Update Direct Line Manager on the status of the principle accountabilities on bases of internal and external information: market research for brand image, usage, market share.
• Demonstrate the highly effective communication within the cross-function (with SCM, CD team, Retail team, Regulatory, Supply Chain, Regional Marketing, Finance) to ensure the highest business result achieved.
• Complete standard monthly reporting templates as required by category assigned in timely and data accurate manner.
• To perform any ad-hoc duties assigned from time to time.

Key Requirements

• Degree holder in Business/ Marketing/ Management/ Finance/ Economics/ Commerce.
• High fluency and comprehension (Oral & Written) in English.
• Microsoft Excel & Power point Savvy.
• Strong leadership, self-initiator and high level of self-accountability.
• Effective planning, time management, presentation, negotiation, communication and project management.
• Persuasive & effective communication cross functions.
• High Problem-Solving Skill with an analytical mindset.
• Has Entrepreneurship & Ownership with a high sense of emergency and able to thrives under pressure.
• Positively motivated with a Can-do attitude.
• High awareness and passion for today’s trends and news.
• At least 7 years of Consumer Brand Marketing experience within the similar capacity of MNC FMCG preferred (Personal Care/ Female Category/ Skincare/ Beauty a plus).

Additional information

Location : Level 12, Tower, 1, PJ33, 3, Jalan Professor Khoo Kay Kim, Seksyen 13, 46200 Petaling Jaya, Selangor