Brands Manager

LINACO; Shah Alam; On-site; MYR 80,000 - 140,000; Full time

Job summary

LINACO Malaysia is seeking a seasoned Brand Manager to lead brand strategy, strengthen market positioning, and drive business growth across the FMCG portfolio.

You will plan and execute integrated campaigns, conduct market research, manage budgets, collaborate with Sales, R&D, Digital Marketing, and external agencies, and deliver packaging and promotional materials that reinforce the brand identity.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Mass Communication, or related field.
• Minimum 5 years of experience in Brand Management, Product Marketing, or Marketing in FMCG or Food & Beverage.
• Proven track record in developing brand strategies and executing marketing campaigns.
• Strong understanding of consumer behavior, market research, and digital marketing trends.
• Excellent communication, presentation, negotiation, and interpersonal skills.
• Willing to travel for market visits, trade events, and business meetings.

Responsibilities

• Develop and implement brand strategies to strengthen brand awareness, market positioning, and business growth.
• Plan, execute, and monitor integrated marketing campaigns, product launches, promotions, and brand activation initiatives.
• Conduct market research, analyze consumer insights, industry trends, and competitor activities to identify business opportunities.
• Manage the brand portfolio and ensure consistent brand identity and messaging across all communication channels.
• Collaborate closely with Sales, R&D, Digital Marketing, Supply Chain, Procurement, and external agencies to execute brand initiatives effectively.
• Manage marketing budgets, forecast expenditures, and evaluate campaign performance to maximize return on investment (ROI).
• Analyze sales performance, customer feedback, and market data to recommend strategies for brand growth and product improvements.
• Develop annual marketing plans, promotional calendars, and brand objectives aligned with company goals.
• Support the development of packaging, marketing materials, POSM, and advertising content to ensure brand consistency.
• Build and maintain strong relationships with distributors, retailers, media partners, and marketing agencies.
• Prepare regular reports and presentations on brand performance, campaign results, and market developments for management.
• Ensure all branding and marketing activities comply with company policies and regulatory requirements.

Skills

Brand management

Product marketing

Campaign management

Market research

Digital marketing trends

Analytical skills

Project management

Communication

Education

Bachelor's degree in Marketing / Business Administration / Mass Communication

Tools

Microsoft Office

Marketing analytics tools

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

• Develop and implement brand strategies to strengthen brand awareness, market positioning, and business growth.
• Plan, execute, and monitor integrated marketing campaigns, product launches, promotions, and brand activation initiatives.
• Conduct market research, analyze consumer insights, industry trends, and competitor activities to identify business opportunities.
• Manage the brand portfolio and ensure consistent brand identity and messaging across all communication channels.
• Collaborate closely with Sales, R&D, Digital Marketing, Supply Chain, Procurement, and external agencies to execute brand initiatives effectively.
• Manage marketing budgets, forecast expenditures, and evaluate campaign performance to maximize return on investment (ROI).
• Analyze sales performance, customer feedback, and market data to recommend strategies for brand growth and product improvements.
• Develop annual marketing plans, promotional calendars, and brand objectives aligned with company goals.
• Support the development of packaging, marketing materials, POSM, and advertising content to ensure brand consistency.
• Build and maintain strong relationships with distributors, retailers, media partners, and marketing agencies.
• Prepare regular reports and presentations on brand performance, campaign results, and market developments for management.
• Ensure all branding and marketing activities comply with company policies and regulatory requirements.

Job Requirements

• Candidate must possess at least a Bachelor’s Degree in Marketing, Business Administration, Mass Communication, or a related field.
• Minimum 5 years of experience in Brand Management, Product Marketing, or Marketing, preferably in the FMCG or Food & Beverage industry.
• Proven track record in developing successful brand strategies and executing marketing campaigns.
• Experience in product launches, brand activation, and campaign management.
• Strong understanding of consumer behavior, market research, and digital marketing trends.
• Excellent analytical skills with the ability to interpret market data and translate insights into business strategies.
• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Excellent communication, presentation, negotiation, and interpersonal skills.
• Strong leadership skills with the ability to work collaboratively across cross-functional teams.
• Proficient in Microsoft Office (Excel, PowerPoint, Word); knowledge of marketing analytics tools is an added advantage.
• Creative, strategic, results-driven, and able to thrive in a fast-paced environment.
• Willing to travel when required for market visits, trade events, and business meetings.