Marketing Executive / Senior Marketing Executive

Bread History Sdn Bhd; Seberang Perai; On-site; MYR 60,000 - 90,000; Full time

Job summary

Bread History Sdn Bhd is seeking a Marketing Executive / Senior Marketing Executive to plan and execute in-store marketing, promotions and social media campaigns across multiple outlets in Malaysia. You will coordinate POSM, product merchandising, and digital activities while collaborating with outlet teams and external partners.

The role requires 2–4 years of marketing experience in FMCG/retail, strong communication skills, and the ability to manage multiple projects under tight deadlines.

Qualifications

• Diploma/Degree in Marketing or related field.
• 2–4 years of marketing experience in FMCG, F&B, retail or lifestyle brands.
• Experience in social media, digital marketing, promotions and retail/outlet marketing.
• Good project management and coordination skills.
• Strong communication and interpersonal skills.
• Able to manage multiple projects and deadlines independently.
• Creative, proactive and commercially minded, able to work under tight deadlines.
• Comfortable working with cross‑functional teams and external vendors.
• Basic understanding of digital marketing performance metrics and social media advertising.

Responsibilities

• Plan and execute in-store marketing and promotional activities across outlets to drive product visibility, customer engagement and sales.
• Develop and coordinate POSM and in-store communication materials, including price tags, posters, shelf/product displays, bunting, standees and other visual materials.
• Coordinate product merchandising and visual presentation, including product placement, promotional displays and seasonal/NPD displays to encourage purchase.
• Support the execution of new product launches, festive campaigns and promotional activities at outlet level, ensuring materials and mechanics are implemented consistently.
• Work closely with outlet and area managers to ensure timely installation, execution and maintenance of marketing materials and promotional displays across outlets.
• Conduct regular outlet visits to observe customer behaviour and identify opportunities for improvement.
• Coordinate outlet-specific and mall/tenant promotional activities, including joint promotions and events.
• Plan and execute social media activities across Facebook, Instagram and other relevant platforms.

Skills

Marketing strategy

Social media marketing

Digital advertising

Promotions & retail marketing

Project management

Communication

Interpersonal skills

Education

Diploma/Degree in Marketing or related field

Job description

Marketing Executive / Senior Marketing Executive

• Plan and execute in-store marketing and promotional activities across outlets to drive product visibility, customer engagement and sales.
• Develop and coordinate POSM and in-store communication materials, including price tags, poster, shelf/product displays, bunting, standees and other visual materials.
• Coordinate product merchandising and visual presentation, including product placement, promotional displays, featured products and seasonal/NPD displays to encourage purchase.
• Support the execution of new product launches, festive campaigns and promotional activities at outlet level, ensuring materials and mechanics are implemented consistently.
• Work closely with outlet and area managers to ensure timely installation, execution and maintenance of marketing materials and promotional displays across outlets.
• Conduct regular outlet visits to observe customer behaviour, product presentation, promotional execution and customer experience, and identify opportunities for improvement.
• Coordinate outlet‑specific and mall/tenant promotional activities, including joint promotions, events and seasonal activities.
• Monitor the availability and condition of POSM, promotional materials and marketing tools at outlets and coordinate replenishment when required.
• Plan and execute social media activities across Facebook, Instagram and other relevant platforms.
• Develop and manage monthly social media content calendars and campaign plans.
• Coordinate digital advertising campaigns and monitor campaign performance.
• Manage website updates, including festive campaigns, promotions, product information and promotional banners.
• Support mobile app marketing, including promotional campaigns, membership and reward‑point initiatives.
• Manage e‑commerce and online orders across website and social media, including order processing and customer experience.
• Support CRM activities, including customer database engagement, membership communications, promotional messages and reward‑point initiatives.
• Coordinate influencer/media page collaborations and campaign deliverables.
• Plan and execute giveaway and engagement campaigns to increase reach and customer interaction.
• Monitor customer enquiries, online feedback and order‑related communications across digital channels.

C. Product Launch, Brand & Integrated Marketing Campaigns

• Develop and execute marketing plans for new product launches (NPD), festive seasons and key promotional campaigns, from planning to post‑campaign evaluation.
• Develop campaign concepts, objectives, key messages, promotional mechanics and communication plans based on each product or seasonal occasion.
• Coordinate end‑to‑end marketing activities across in‑store, social media, digital, e‑commerce, CRM, influencer/KOL and other relevant channels.
• Work closely with the designer to develop Key Visuals (KV), POSM, packaging, promotional materials and digital assets for each campaign.
• Coordinate product photoshoots and product videos for digital, e‑commerce and promotional use.
• Assist in preparing campaign materials and coordinating distribution to outlets.
• Track campaign performance and prepare post‑campaign reports and recommendations.

D. Coordination & Reporting

• Liaise with designers, agencies, influencers, suppliers, mall management and other external partners.
• Manage marketing timelines, quotations, production and delivery of marketing materials.
• Monitor marketing budgets and campaign spending.
• Prepare campaign reports, performance analysis and recommendations for future activities.
• Support the Marketing Manager in overall marketing planning and other ad‑hoc projects.

Requirements

• Diploma/Degree in Marketing, Mass Communications, Business or related field.
• 2–4 years of relevant marketing experience, preferably in FMCG, F&B, retail or lifestyle brands.
• Experience in social media, digital marketing, promotions and retail/outlet marketing.
• Good project management and coordination skills.
• Strong communication and interpersonal skills.
• Able to manage multiple projects and deadlines independently.
• Creative, proactive and commercially minded, able to work under tight deadlines.
• Comfortable working with cross‑functional teams and external vendors.
• Basic understanding of digital marketing performance metrics and social media advertising.

With creativity, dedication and hard work, founder - Simon Auyong broke-through the conventional concept of confectionery and pastry in Northern Malaysia, successfully created the first modern bakery serving sweet buns with an open bakery in Northern Malaysia, at Prangin Mall, Georgetown.

To date, we have expanded to 20 Bread History bakeries & cafes, 1 online shop and 1 European bread bakery named Savour Bakery (Gurney Plaza),

running under 1 headquarter kitchen; with up to 300 employees baking and

serving more than 100 types of buns, bread loaves, dry cakes and cakes daily,

while custom-making different cake designs for all kinds of celebrations.

With creativity, dedication and hard work, founder - Simon Auyong broke-through the conventional concept of confectionery and pastry in Northern Malaysia, successfully created the first modern bakery serving sweet buns with an open bakery in Northern Malaysia, at Prangin Mall, Georgetown.

To date, we have expanded to 20 Bread History bakeries & cafes, 1 online shop and 1 European bread bakery named Savour Bakery (Gurney Plaza),

running under 1 headquarter kitchen; with up to 300 employees baking and

serving more than 100 types of buns, bread loaves, dry cakes and cakes daily,

while custom-making different cake designs for all kinds of celebrations.

What can I earn as a Marketing Executive