Marketing Manager

Lamarsa Coffee; Petaling Jaya; Vor Ort; MYR 90.000 - 180.000; Vollzeit

Benefits dieser Stelle

Performance bonuses

Yearly increment

Medical Insurance

Allowances

Staff benefits

Zusammenfassung

Lamarsa Coffee is seeking a Marketing Manager to lead and execute its marketing strategy, driving brand growth, customer engagement, and sales performance. This role balances strategic thinking with hands-on execution and requires close collaboration with internal teams, agencies, and brand partners.

You'll oversee a small in-house team, shape annual campaigns, product launches, and events, and translate business goals into measurable marketing plans while maintaining structure, clarity, and

Qualifikationen

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience (5+ years) in a marketing role, with at least 2 years in a managerial position, preferably in retail, lifestyle, FMCG, or premium brands.
• Strong background in brand management and brand partnerships.
• Excellent leadership, communication, and project management skills.
• Strong understanding of digital marketing, content strategy, and performance analytics.
• Experience working with agencies, vendors, and external partners.
• Comfortable operating in a hands-on, fast-paced, and evolving environment.
• High attention to detail, organisation, and accountability.
• Passion for the coffee industry is a plus!

Aufgaben

• Lead, mentor, and manage the marketing team, ensuring clear roles, priorities, and accountability.
• Provide guidance, feedback, and performance direction to ensure high-quality output.
• Foster cross-functional collaboration with internal teams and Management to ensure clarity, alignment, and timely delivery.
• Build structured workflows, approvals, and reporting processes within the marketing function.
• Develop and execute integrated marketing strategies aligned with company objectives and brand positioning.
• Plan annual and quarterly marketing calendars covering campaigns, product launches, promotions, and events.
• Translate business and sales goals into clear marketing plans with measurable KPIs.
• Monitor market trends, customer insights, and competitor activities to refine strategies.
• Oversee end-to-end marketing campaigns across digital, retail, and offline channels.
• Guide content direction for social media, website, EDMs, advertising, and brand communications.
• Review and approve marketing materials to ensure consistency with brand tone and standards.
• Ensure campaigns are delivered on time and within budget.
• Work closely with the e-commerce team to support website content, product launches, and promotional pages.
• Oversee digital performance including social media, paid ads, website traffic, and conversion metrics.
• Support data accuracy and content readiness for website and updates when required.
• Coordinate brand collaborations, product launches, and marketing-led events.
• Work closely with principals, suppliers, and partners on joint marketing initiatives.
• Support event planning, messaging, and post-event reporting to maximise brand impact.
• Conduct market analysis to stay updated on industry trends, customer preferences, and competitive activities, using insights to refine our marketing strategies.
• Monitor market trends, industry developments, and competitor activities to identify opportunities and risks.
• Track and report marketing performance, campaign results, and ROI.
• Present insights and recommendations to management based on data and outcomes.
• Continuously refine strategies based on performance analysis

Kenntnisse

Leadership

Brand management

Digital marketing

Content strategy

Analytics

Project management

Team mentorship

Communication

Cross-functional collaboration

Ausbildung

Bachelor’s degree in Marketing, Business, or a related field

Jobbeschreibung

The Marketing Manager is responsible for leading and executing Lamarsa’s overall marketing strategy to drive brand growth, customer engagement, and sales performance. This role requires a strong balance of strategic thinking and hands‑on execution, working closely with internal teams, external agencies, and brand partners. The Marketing Manager will oversee a small in-house marketing team and is expected to be deeply involved in planning, reviewing, and executing campaigns while building structure, clarity, and accountability within the team.

Why Join Us?

• Attractive performance bonuses and yearly increment
• Work with leading global coffee equipment brands to shape the brand’s future
• Be part of a growing, premium lifestyle-driven company
• Opportunity to shape and lead the marketing direction
• Medical Insurance, allowances and excellent staff benefits
• Dynamic, collaborative and supportive working environment

Key Responsibilities

• Lead, mentor, and manage the marketing team, ensuring clear roles, priorities, and accountability.
• Provide guidance, feedback, and performance direction to ensure high-quality output.
• Foster cross-functional collaboration with internal teams and Management to ensure clarity, alignment, and timely delivery.
• Build structured workflows, approvals, and reporting processes within the marketing function.
• Develop and execute integrated marketing strategies aligned with company objectives and brand positioning.
• Plan annual and quarterly marketing calendars covering campaigns, product launches, promotions, and events.
• Translate business and sales goals into clear marketing plans with measurable KPIs.
• Monitor market trends, customer insights, and competitor activities to refine strategies.

Campaign & Content Management

• Oversee end-to-end marketing campaigns across digital, retail, and offline channels.
• Guide content direction for social media, website, EDMs, advertising, and brand communications.
• Review and approve marketing materials to ensure consistency with brand tone and standards.
• Ensure campaigns are delivered on time and within budget.

Digital & E-Commerce Marketing

• Work closely with the e-commerce team to support website content, product launches, and promotional pages.
• Oversee digital performance including social media, paid ads, website traffic, and conversion metrics.
• Support data accuracy and content readiness for website and updates when required.

Brand Partnerships & Events

• Coordinate brand collaborations, product launches, and marketing-led events.
• Work closely with principals, suppliers, and partners on joint marketing initiatives.
• Support event planning, messaging, and post-event reporting to maximise brand impact.

Market Intelligence, Reporting & Performance Tracking

• Conduct market analysis to stay updated on industry trends, customer preferences, and competitive activities, using insights to refine our marketing strategies.
• Monitor market trends, industry developments, and competitor activities to identify opportunities and risks.
• Track and report marketing performance, campaign results, and ROI.
• Present insights and recommendations to management based on data and outcomes.
• Continuously refine strategies based on performance analysis

Job Requirement

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience(5+ years)in a marketing role, with at least 2 years in a managerial position, preferably in retail, lifestyle, FMCG, or premium brands.
• Strong background in brand management and brand partnerships.
• Excellent leadership, communication, and project management skills.
• Strong understanding of digital marketing, content strategy, and performance analytics.
• Experience working with agencies, vendors, and external partners.
• Comfortable operating in ahands‑on, fast‑paced, and evolving environment.
• High attention to detail, organisation, and accountability.
• Passion for the coffee industry is a plus!