Marketing Manager

SHAPEE TRADING & DISTRIBUTION (M) SDN BHD; Kulai; On-site; MYR 120,000 - 180,000; Full time

Benefits offered by this job

Medical

Miscellaneous allowance

Parking

Vision

Transport Allowance

Meal Allowance

Performance I

Job summary

SHAPEE TRADING & DISTRIBUTION (M) SDN BHD is seeking a hands-on Marketing Manager to own Shapee's marketing function across brand strategy, digital campaigns, and retail activation. You will work with Sales and E-commerce to align online and offline activities for growth, with potential to advance to Head of Marketing as Shapee scales.

Ideal candidates have 4–7 years in consumer brands or e-commerce, strong digital marketing skills, and proven ability to lead campaigns, manage budgets, and

Qualifications

• 4–7 years of relevant marketing experience in consumer brands or e-commerce.
• Strong understanding of digital and performance marketing.
• Hands-on experience with Meta, TikTok and Google advertising.
• Experience in trade marketing, retail activation, events or exhibitions.
• Excellent communication and stakeholder management.

Responsibilities

• Develop and execute Shapee's annual and quarterly marketing strategy.
• Lead integrated campaigns from planning through execution and review.
• Develop digital marketing strategies across Meta, TikTok, Google, and other channels.
• Collaborate with E-commerce on customer acquisition and digital campaigns.
• Lead trade marketing, retail activations, baby fairs, and events.
• Lead product launches, KOL/KOC campaigns, partnerships and PR.
• Manage marketing budgets and measure ROI for campaigns and events.
• Lead the marketing team and coordinate agencies and vendors.
• Analyze performance and continuously improve activities.

Skills

Brand strategy

Digital marketing

Performance marketing

Content strategy

Campaign management

KOL/PR management

Budget management

Team leadership

Tools

Meta Ads

TikTok Ads

Google Ads

Job description

This is a hands-on marketing leadership role for someone who wants to move beyond simply executing campaigns. You will take ownership of Shapee's marketing function across brand and marketing strategy, digital and performance marketing, content and social media, trade marketing and retail activation, baby fairs and events, KOL/influencer/PR, product launches and campaigns, and marketing budget and performance. You will work closely with the Sales Manager and E-commerce team to ensure online, offline and trade marketing activities work together to drive business growth. The right person will have the opportunity to grow into a Head of Marketing role as Shapee continues to scale.

Key responsibilities

• Develop and execute Shapee's annual and quarterly marketing strategy
• Lead integrated campaigns from planning through execution and performance review
• Develop digital marketing strategies across Meta, TikTok, Google and other relevant channels
• Work closely with the E-commerce team on customer acquisition and digital campaigns
• Lead trade marketing strategy and work closely with Sales to maximise the commercial impact of baby fairs and retail activations
• Develop content direction and social media strategy across TikTok, Instagram and Facebook
• Lead product launches, KOL/KOC campaigns, partnerships and PR activities
• Manage marketing budgets and measure campaign, event and marketing ROI
• Analyse marketing performance and continuously improve what we do
• Lead the Marketing team and coordinate external agencies, vendors and partners

About you

• 4–7 years of relevant marketing experience, preferably in consumer brands, FMCG, beauty, fashion, lifestyle, mother and baby, wellness, retail or e-commerce
• Strong understanding of digital and performance marketing
• Hands-on experience with Meta, TikTok and/or Google advertising
• Experience in trade marketing, retail activation, events or exhibitions
• Strong commercial and analytical thinking
• Able to understand marketing numbers such as ROAS, CAC, conversion, AOV and ROI
• Strong project management and execution skills
• Experience working with creative teams, agencies or external vendors
• Good understanding of branding, content and consumer behaviour
• Excellent communication and stakeholder management skills

About us

Shapee is a Malaysian women's comfort and wellness brand with a mission to empower women with confidence and self-worth. From roots in maternity, breastfeeding and postpartum products, we are now expanding into a broader women's comfort and lifestyle brand. With a growing presence across physical retail, e-commerce and approximately 20 baby fairs and consumer events each year, we are looking for a commercially minded Marketing Manager to lead our next stage of growth.

SHAPEE is a fast-growing Malaysian brand and one of the country's leading maternity and nursing brands, trusted by over 200,000 mothers. We are dedicated to supporting women through every stage of motherhood—from pregnancy and postpartum recovery to breastfeeding—with innovative, award-winning products that empower mothers with confidence. Recognised by Astro, Media Prima, SITEC, Motherhood Choice Award, Watsons, BabyTalk, and as the Grand Champion of Malaysia's first Equity Crowdfunding Reality TV Show, SHAPEE continues to innovate, grow, and make a positive impact on families across Malaysia.

SHAPEE is a fast-growing Malaysian brand and one of the country's leading maternity and nursing brands, trusted by over 200,000 mothers. We are dedicated to supporting women through every stage of motherhood—from pregnancy and postpartum recovery to breastfeeding with innovative, award-winning products that empower mothers with confidence. Recognised by Astro, Media Prima, SITEC, Motherhood Choice Award, Watsons, BabyTalk, and as the Grand Champion of Malaysia's first Equity Crowdfunding Reality TV Show, SHAPEE continues to innovate, grow, and make a positive impact on families across Malaysia.

Retail & Wholesale 11-50 employees

Perks and benefits

• Medical
• Miscellaneous allowance
• Parking
• Vision
• Transport Allowance, Meal Allowance, Performance I